2. Executive
Summary
— * —
GCC China Summit was initiated by Global China Connection
– National University of Singapore Chapter (GCC-NUS) and
Global China Connection – Yale-NUS Chapter, to establish a
platform for Singapore’s tertiary school students and young
entrepreneurs to gain a holistic understanding of the emerging
China market, as well as its existing and potential
opportunities and challenges. Historically, two annual Global
GCC Summits were held in the U.S. and China every year,
and top universities such as University of Pennsylvania
Wharton Business School and New York University had once
hosted the event.
This summit serves as a platform for interested companies
and students to interact. Attendees of the event will have the
opportunity to engage in 3 to 4 penal discussions with industry
professionals on a diverse range of topics, followed by a
Career Fair hosted by prominent companies in order to better
understand the economic and cultural landscape of China.
Meanwhile, companies and partners will gain access to our
wide pool of talent, extensive alumni, local and overseas
network as well as marketing exposure in all our publicity
channels. Supported by NUS Business School China Business
Centre and other partners, we are certain that NUS China
Summit will bring our partners and sponsors closer to young
college students through reinforcement of the common
interests in China.
4. 01 Introduction
1.1 Event Organiser
Global China Connection – National University of Singapore Chapter (GCC-NUS)
Founded in 2008, Global China Connection (GCC) has become the world’s largest
China-focused professional youth network, with chapters at more than sixty universities
across North America, Europe, and Asia, including those at world-renowned universities
such as Harvard, Yale, and UPenn, as well as metropolises like Beijing and Shanghai. As
a student-run organization, GCC is determined to establish and maintain long-lasting
personal relationships between young leaders from China and the rest of the world.
Global China Connection – National University of Singapore Chapter (GCC-NUS)
was founded in 2015. As a non-profit student organisation for NUS students of all
nationalities looking to engage in China’s emergence as a global power. We aim to bridge
the gap between young leaders from China and those from the rest of the world. GCC also
provides networking opportunities for academic and industrial experts to directly interact
with the talented pool of NUS students.
Global China Connection - Yale-NUS Chapter
Similar to GCC-NUS, Yale-NUS GCC is committed to connecting Yale-NUS, as well as the
wider NUS community, on China-related fields. With clear alignment of interests and goals,
Yale-NUS GCC and GCC-NUS can collaborate to co-organize the summit.
1.2 Event Name
GCC China Summit
GCC China Summit has been a reputable event successfully held in many occasions.
Historically, two annual Global GCC Summits were held in the U.S. and China every year.
Now many GCC chapters at top universities also autonomously organise their own GCC
China Summits. In the first half of 2016, 2 GCC China Summits have been held at
University of Pennsylvania Walton Business School and New York University separately.
Looking forward, NUS-GCC and Yale-NUS GCC will be bringing the GCC China Summit
to Singapore for the first time.
04 Contacts01 Introduction 02 Event Details 03 Partnership
5. 1.2 Event Objectives
Upon the increasingly strong social and business connections with China, there has been
a growing urgency for young Singaporeans to deepen their understanding of the various
opportunities available in China. GCC-NUS hopes the NUS China Summit will become a
platform for Singapore’s tertiary school students and young entrepreneurs to gain a holistic
understanding of the emerging China market, as well as its existing and potential
opportunities and challenges.
This summit aims to build effective relationships between leaders, entrepreneurs, and
thriving university students for future endeavours. Attendees of the event will have the
opportunity to engage in discussions with industry professionals on a diverse range of
topics, to participate in a Career Fair hosted by prominent companies, and to better
understand the economic and cultural landscape of China.
02 Event Details
2.1 Event Plan
Event Moderator: 3-4 Moderators (1 per Speaker Series), preferably school professors
with theme-related academic background
Language: English (Chinese may serve as a complementary language)
Number of Speakers: 9-12 Speakers (3-4 per Speaker Series)
Target Audience: Singapore local tertiary school students and young entrepreneurs
Attendees Target: 300
2.2 Panel & Career Fair
This event will consist of 3 penal discussions and 1 career fair.
Panel
The panels will address some critical issues China faces and explore its significant
presence in the global economy. Q&A opportunities with the panelists will also enhance
attendees’ knowledge of the relevant topics and facilitate meaningful discussions in their
areas of interest. We will invite notable industry professionals from these fields:
• Finance & Investment: Investment and career opportunities in China; China
companies’ opportunities in South East Asia
• Media & Arts: Emerging internet culture and its impact on media and arts
• Technology & Entrepreneurship: Future outlook of new technology and
entrepreneurship in China
(The detail is subject to changes)
Career Fair
Career fair will be hosted by prominent companies. Participants will have the opportunity to
network with company representatives in an informal setting and learn more about the job
and internship opportunities offered by them.
04 Contacts01 Introduction 02 Event Details 03 Partnership
6. 2.3 Event Timeline
2.4 Marketing Channels
04 Contacts01 Introduction 02 Event Details 03 Partnership
Time Schedule
0900-0930 Registration
0930-1000 Opening Ceremony
1000-1130 Panel Discussion 1: Finance & Investment
1130-1400 Networking Lunch
1300-1430 Panel Discussion 2: Media & Arts
1500-1630 Panel Discussion 3: Technology & Entrepreneurship
1630-1800 Career Fair
Organisations Target Number Demographic
NUS Global China Connection
Email subscribers: 100+
WeChat Platform: 500+
WeChat View: 2000+
NUS Students, NUS Alumni
Yale-NUS Global China Connection
Facebook followers:
Email subscribers:
Yale NUS Students, staff
NUS Business School Official Email Blast: 5000+
NUS Business School
undergraduate and graduate
Students, Alumni
NUS Business School Investment
Society
Email subscribers: 5000+
Facebook Platform: 1000+
NUS Students, Business
School Student, Alumni,
Business Professionals
NUS Business Analytic Society
Facebook and member
publicity: 500+
NUS Students, Alumni
SMU China Student Union
(SMU新加坡管理大学中国学生会)
500+ SMU Students, Alumni
NTU PRC Student Union
(南大留学生会)
2000+ NTU Student, Alumni
WeChat Platform: 新加坡高校圈 10000+
Student from NUS, NTU, SMU,
Alumni
WeChat Platform: 国大周边 2000+ NUS Students
WeChat & Weibo: 新加坡眼 (TBC) 200000+ (payment needed) Mass public, age 18 - 50
Ocean Butterfly
Facebook & WeChat : 12000+
WeChat Talk (TBC): 300-500
Mass Public age 16 - 35
Other online media coverage such
as Xinhuawang（新华网）, Strait
times … (TBC)
TBC
7. 2.5 Expected Budget
04 Contacts01 Introduction 02 Event Details 03 Partnership
Scenario A
Local Speakers
Scenario B
Local Speakers Overseas
Speakers
Scenario C
Local Speakers
Overseas Speakers
GCC chapter members
Total Cost
(4 panels)
Publicity
• Flyers x 1500 (around
$75)
• Standee x 2 (around
$90)
• Posters x 200 (around
$160)
• Banner (around $200)
Food
• Tea Reception for 4
speakers’ series for 300
attendees
• $750x4
Venue
• $1280/half day
• Shaw House
Foundation
• Auditorium (298pax)
In total: around $6100
Publicity
• Flyers x 1500 (around
$75)
• Standee x 2 (around
$90)
• Posters x 200 (around
$160)
• Banner (around $200)
Food
• Tea Reception for 4
speakers’ series for 300
attendees
• $750x4
Venue
• $1280/half day
• Shaw House Foundation
• Auditorium (298pax)
Overseas Speakers
• $3500x6 (including the
returned air tickets and
one-night-stay)
In total: around $27100
Publicity
• Flyers x 1500 (around
$75)
• Standee x 2 (around
$90)
• Posters x 200 (around
$160)
• Banner (around $200)
Food
• Tea Reception for 4
speakers’ series for 300
attendees
• $750x4
Venue
• $1280/half day
• Shaw House Foundation
• Auditorium (298pax)
Overseas Speakers
• $3500x6 (including the
returned air tickets and
one-night-stay)
GCC chapter members
• $2500x6 (including the
returned air tickets and
one-night-stay)
In total: around $42100
Cost per
panel
Around $1600 Around $6800 Around $11000
8. 03 Partnership
3.1 Sponsors and Partners
NUS China Business Centre; NUS Business School;
China Business Centre (CBC) is a research centre under NUS Business School. Its strong
affiliations with companies and academic institutions in both China and Singapore bring
distinctive international perspectives to its research and operation. Senior executives from
leading companies such as China Vanke, Huawei, and New Hope Liuhe sit on CBC’s
advisory council to provide strategic guidance and support for the centre’s development.
With access to Mapletree's International Education Zone Project in Foshan and NUS
Suzhou Research Institute, CBC has extended its reach to more and more regions in
China.
Business China
Launched in November 2007, by Singapore’s Founding Prime Minister, Mr Lee Kuan Yew,
Business China’s mission is to nurture an inclusive bilingual and bicultural group of
Singaporeans through extensive use of the Chinese language as the medium of
communication, so as to sustain our multi-cultural heritage, and to develop a cultural and
economic bridge linking the world and China.
NUS Investment Society
Established in 2003, National University of Singapore Investment Society (“NUS Invest”) is
the only conglomeration of student investment enthusiasts throughout the faculties of the
university. NUS Invest is a student initiative that provides the key platform for NUS
students and other student investment enthusiasts to unite and expand their financial and
investment knowledge.
04 Contacts01 Introduction 02 Event Details 03 Partnership
9. 01 Introduction
3.2 Requirements for Partners and Sponsors
Speakers:
• Time for a half-day summit session, including one individual presentation as well as a
panel discussion session
Donors:
• Financial contribution to the Summit, which will be used in marketing and operation
activities
• Other means of contributions, such as marketing or manpower support
Partners:
• Co-manage and co-publicise the Summit
• Necessary guidance
• Financial contribution to the Summit, which will be used in marketing and operation
activities
• Other means of contributions, such as marketing or manpower support
.
3.3 Benefits to Partners and Sponsors
Investment for future
Attendees of the Summit will consist of both Chinese and non-Chinese students, with high
calibre and keen interest in China. This highly targeted pool of talents will become a
valuable asset for both companies venturing into Chinese market and Chinese companies
exploring overseas
Venture and Expansion
With connections established in both China and Singapore, first-hand experience and
knowledge of both markets, GCC-NUS strive to be a bridge between resources in China
and Singapore. We can be of great help to companies with interests either in China or
Singapore. We will also be glad to connect our partners to various local stakeholders, be it
in China or other countries.
GCC’s extensive alumni, local and overseas chapter network are also valuable assets for
companies that hope to build up a stronger global presence. Our growing alumni network
has momentous influence in China and international metropolises like Beijing, Shanghai,
Boston and New York. Information of our partners and sponsors will be conveyed across
national boundaries through communication with our counterparts all over the world.
04 Contacts01 Introduction 02 Event Details 03 Partnership
10. 01 Introduction
Talent
With our unique focus on China, GCC-NUS can effectively reach out to each local
university’s over 2,000 Chinese students, and to even more students from other
nationalities who also have an interest in the opportunities in and related to China. Many of
them will soon graduate from university and start their own career path. By collaborating
with NUS China Summit, companies can reduce their recruitment costs and minimize their
efforts.
Marketing
GCC-NUS will adopt an all-around marketing approach to reach out to the larger society.
We will continue our active presence on social media platforms, and deploy advertising
material on both traditional and digital media. Company's promotional booth can be set up
directly outside our event venue and company’s logo will be included in all publicity
materials to ensure exposure. Several media partners will be engaged to provide detailed
coverage of NUS China Summit to introduce our accomplishments to the whole society.
Our partners and sponsors can be assured that their contribution to the event will be made
known to a much larger, yet similarly focused audience group.
04 Contacts01 Introduction 02 Event Details 03 Partnership
11. 01 Introduction
04 Contacts
Website: www.gccnus.org
Facebook: Global China Connection - NUS
Headquarter: National University of Singapore
WeChat Public Account: GCC 新国大
General enquiries: info@gccnus.org
NUS-GCC:
Chairman: Li Yajing yajing.li@gccnus.org
Vice Chairman: Li Mengyi mengyi.li@gccnus.org
Outreach: Liu Chengpei: chengpei.liu@gccnus.org
04 Contacts01 Introduction 02 Event Details 03 Partnership
LOOK FORWARD TO YOUR PARTICIPATION
GCC China Summit
