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An overview of Indian Exhibition Industry-            Path to Growth
Exhibitions Are Good!For the Exhibitors:•Customer Contact•Product and Service Launch Platforms•Marketing Communications•Go...
Exhibitions Are Good! For the Industry: •Marketplace and Transparency •Stimulus for the National Industries •Improving the...
Exhibitions Are Good!For the Economy:IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA • Exhibitors in...
Exhibitions Are Good!For the Economy:IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA• Exhibitors inv...
The State Provides Incentives• China: Subsidies, Tax Exemptions and Cash Incentives• Germany: Local and Government support...
Indian Exhibition Industry  • 700 Shows  • Revenue: 250 million USD (Rs.1,250 Crores)  • Growth: 10-12%
The Missing Potential             GDP (PPP)                      Area Sold Country                   Percent/China        ...
Impediments to Growth•Venue               GDP       Percent/C               Percent/C    Venue      Percent/CCountry      ...
Impediments to Growth• Venue     •Paucity     •Expensive     • Poor Quality     •Size• Red Tape• Multiplicity of Approvals...
Our Wish List • Modern Venues in Delhi & Mumbai • Rationalization of Rates • State Policy on Trade Shows • Nodal Agency • ...
An overview of Indian Exhibition Industry-            Path to Growth
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Anil Arora, Secretary General, IEIA

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Anil Arora, Secretary General, IEIA

  1. 1. An overview of Indian Exhibition Industry- Path to Growth
  2. 2. Exhibitions Are Good!For the Exhibitors:•Customer Contact•Product and Service Launch Platforms•Marketing Communications•Good ROI
  3. 3. Exhibitions Are Good! For the Industry: •Marketplace and Transparency •Stimulus for the National Industries •Improving the Technological know-how and Equipment •Enhancing the Import/Export Activities
  4. 4. Exhibitions Are Good!For the Economy:IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA • Exhibitors invest an annual EUR 7.8 billion in trade fair participation • 30.8 % for stand construction, transport and other stand related services • 20.7 % for stand rental and additional charges • 16.3 % for Staff • 12.6 % for accommodation and catering • 10.2% for travel costs
  5. 5. Exhibitions Are Good!For the Economy:IFO Survey on the Economic Impact of Trade Fairs Commissioned by AUMA• Exhibitors invest an annual EUR 7.8 billion in trade fair participation• Visitors Invest EUR 3.8 billion on Accommodation, Travel, Catering etc.• The Venues spend EUR 0.4 Billion• Total spend is EUR 12 Billion• Total Impact on Economy is 23.5 Billion Euros
  6. 6. The State Provides Incentives• China: Subsidies, Tax Exemptions and Cash Incentives• Germany: Local and Government support• Thailand: TCEB offers cash incentives, subsidies and free accommodation• Korea: Exhibition Industry Development Act• Abu Dhabi : Government and Venue backed incentives• Macao: The Venetian Provides Free Space and Promotion
  7. 7. Indian Exhibition Industry • 700 Shows • Revenue: 250 million USD (Rs.1,250 Crores) • Growth: 10-12%
  8. 8. The Missing Potential GDP (PPP) Area Sold Country Percent/China Percent/China $ million M2 China 11,299,967 8,517,250 India 40 763,750 9 4,457,784 Japan 4,440,376 40 1,977,500 24 Korea 1,554,149 14 802,750 10 Thailand 602,074 6 432,500 6 Singapore 314,911 3 250,000 3 Source: IMF Source: BSG- UFI
  9. 9. Impediments to Growth•Venue GDP Percent/C Percent/C Venue Percent/CCountry Area Sold (PPP) hina hina Area hina China 10,084,349 8,163,250 4,176,258 India 4,001,103 40 703,500 9 257,457 6 Japan 4,308,627 40 1,977,500 24 350,606 9 Korea 1,457,063 14 774,750 9 286,784 7Thailand 584,768 6 466,500 6 212,405 5Singapore 291,712 3 241,250 3 203,600 5
  10. 10. Impediments to Growth• Venue •Paucity •Expensive • Poor Quality •Size• Red Tape• Multiplicity of Approvals• Inane Taxes• Non Uniform Policies of States• Customs for temporary Imports• No support from Indian Trade Commissions
  11. 11. Our Wish List • Modern Venues in Delhi & Mumbai • Rationalization of Rates • State Policy on Trade Shows • Nodal Agency • Single window clearance • Easy movement of exhibits • Mega Shows • Venues as Land Marks • Industry Status
  12. 12. An overview of Indian Exhibition Industry- Path to Growth

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