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The forward thinker’s
guide to Cloud
On a smarter planet, forward thinkers are using Cloud to
reduce the complexity, rigidity and costs associated with
IT, enabling new levels of strategic business value.


Your “new normal” is being driven by four shifts:
  Your desire for                                                 Globalization of dynamic
  more self-service,          The changing                        value chains requires
  personalized and            economics of                        new business models
  instant access to IT        computing
                                             Accelerating delivery of
                                             higher value products
                                             and services to market




Forward thinkers are using the power
of Cloud to rethink IT and reinvent business:


          Building enduring                              Improving speed
      customer relationships                             and dexterity

         Delivering IT                                         Transforming
   without boundaries                                          the economics
                                                               of innovation




The cloud’s new opportunities also bring new challenges:


                Managing change through greater visibility, control and automation




                                                     Aligning business priorities




         Executing at lower risk




To deal with these challenges, you must focus on:




                   Business agility                  Business analytics
                   To rapidly define and             To harvest data
                   deliver new products              and apply insights
                   and services

                   Service delivery                  Secure collaboration
                   and management                    To create an always
                   To optimize the speed             available, collaborative
                   and delivery of IT                ecosystem




With over 2,000 global client success stories,
the SmartCloud platform can help you:




                                     Accelerate
                                 time-to-market with
                               cloud platform services
                                                                  Deploy innovative
    Cut IT expense and                                          business models as a
   complexity via cloud                                         cloud service provider
   enabled data centers




                                                               Gain immediate
             Develop and                                      access to business
          implement optimal                                 solutions on the cloud
            cloud strategy




   Rethink IT. Reinvent business.

www.ibm.com/smartcloud

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The forward thinker’s guide to Cloud

  • 1. The forward thinker’s guide to Cloud On a smarter planet, forward thinkers are using Cloud to reduce the complexity, rigidity and costs associated with IT, enabling new levels of strategic business value. Your “new normal” is being driven by four shifts: Your desire for Globalization of dynamic more self-service, The changing value chains requires personalized and economics of new business models instant access to IT computing Accelerating delivery of higher value products and services to market Forward thinkers are using the power of Cloud to rethink IT and reinvent business: Building enduring Improving speed customer relationships and dexterity Delivering IT Transforming without boundaries the economics of innovation The cloud’s new opportunities also bring new challenges: Managing change through greater visibility, control and automation Aligning business priorities Executing at lower risk To deal with these challenges, you must focus on: Business agility Business analytics To rapidly define and To harvest data deliver new products and apply insights and services Service delivery Secure collaboration and management To create an always To optimize the speed available, collaborative and delivery of IT ecosystem With over 2,000 global client success stories, the SmartCloud platform can help you: Accelerate time-to-market with cloud platform services Deploy innovative Cut IT expense and business models as a complexity via cloud cloud service provider enabled data centers Gain immediate Develop and access to business implement optimal solutions on the cloud cloud strategy Rethink IT. Reinvent business. www.ibm.com/smartcloud