Presentation from Smartcamp Regional Finals in SF Nov 2014.

1. New Donor Acquisition Platform for Leading Charities
Confidential Information - LIKECHARITY CONNECT Inc.

2. Charities Donors
Charities spend $48 Billion per year acquiring donors,
mostly using direct mail
143 million people donate $241 Billion per year to charities
Confidential Information - LIKECHARITY CONNECT Inc.

3. Challenges Facing Charities
Confidential Information - LIKECHARITY CONNECT Inc.
Declining Effectiveness
Risk Aversion
Expertise Gap

4. Confidential Information - LIKECHARITY CONNECT Inc.
LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.
Donors Charities
LIKECHARITY Platform & API

5. Confidential Information - LIKECHARITY CONNECT Inc.
Donors
Television
Mobile Ads
Social Media
Discovery
LIKECHARITY Platform & API
Charities
LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.

6. LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.
Discovery Engagement
Confidential Information - LIKECHARITY CONNECT Inc.
Donors
Television
Mobile Ads
Social Media
Mobile
LIKECHARITY Platform & API
Charities

7. LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.
Confidential Information - LIKECHARITY CONNECT Inc.
Donors
Television
Mobile Ads
Social Media
Discovery
Analytics &
Re-Targeting
Optimization
Mobile
Engagement
LIKECHARITY Platform & API
Charities

8. LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.
Confidential Information - LIKECHARITY CONNECT Inc.
Donors
Television
Mobile Ads
Social Media
Discovery
Analytics &
Re-Targeting
Optimization
Mobile
Engagement
Donations
Conversion
LIKECHARITY Platform & API
Charities

9. LIKECHARITY integrates TV, mobile and social to optimize the entire donor
acquisition process for leading charities.
Confidential Information - LIKECHARITY CONNECT Inc.
Donors
Television
Mobile Ads
Social Media
Discovery
Analytics &
Re-Targeting
Optimization
Mobile
Engagement
Donations
Conversion
LIKECHARITY Platform & API
Charities

10. Charities DonorsLIKECHARITY
- Fits Existing Model
- No Risk
- Enables Growth
- Engaging
- Easy
- Transparent
How It Looks From Outside
Confidential Information - LIKECHARITY CONNECT Inc.

11. Our Target Customers
Confidential Information - LIKECHARITY CONNECT Inc.
2,423 Charities Spend $20M+ on Fundraising Annually

12. Finance Highlights
Target $300 million Enterprise Value in 2016
Confidential Information - LIKECHARITY CONNECT Inc.
2014 2015 2016
Revenue $0.3m $17.5m $65.4m
EBIT ($1.5m) $2.7m $22.4m
Number of
Customers 8 24 30
Direct
Employees 15 44 60
Based on Sector Acquisitions (14.01 x EBIT)

13. Our Team
John Kyne
European Operations
• 10+ years operational experience in telecoms, marketing and billing
• Operations roles in Vodafone, Comreg
• Operations Director at Blackdog Communications
Tadhg O’Toole
Strategy
• 15+ years Direct Response marketing and mobile technology experience
• Founder and Exec. Chairman of Modeva Group
• Kauffman Fellow
Peter Sinnot
Technology
• 10+ years building scalable and redundant telecoms and payment systems
• AOL TimeWarner - Euro. payments and billing
• Former CTO of Modeva Group
Confidential Information - LIKECHARITY CONNECT Inc.
Brint Hiatt
US Operations/Business Development
• Legal and business development professional (JD/MBA)
• BizDev, Operations at Cheyenne Mountain Entertainment
• Masters in Entrepreneurship Law from Duke University (LLM)

14. Traction & Key Milestones
Confidential Information - LIKECHARITY CONNECT Inc.
Soft Launch In Ireland - Q1’13

15. Traction & Key Milestones
Confidential Information - LIKECHARITY CONNECT Inc.
Soft Launch In Ireland - Q1’13
225 Charities - 880,000 donors - Q3’14
✔

16. Traction & Key Milestones
Confidential Information - LIKECHARITY CONNECT Inc.
Soft Launch In Ireland - Q1’13
225 Charities - 880,000 donors - Q3’14
Five Current Customers
✔
✔

17. Traction & Key Milestones
Confidential Information - LIKECHARITY CONNECT Inc.
Soft Launch In Ireland - Q1’13
225 Charities - 880,000 donors - Q3’14
Five Current Customers
IBM Watson Developer Program - Nov. 1
✔
✔
✔

18. Soft Launch In Ireland - Q1’13
225 Charities - 880,000 donors - Q3’14
Five Current Customers
IBM Watson Developer Program - Nov. 1
$1m Investment to Service Initial Clients & Grow
2 Customers Each in US, UK, Ireland - Q1’15
Traction & Key Milestones
Confidential Information - LIKECHARITY CONNECT Inc.
✔
✔
✔
✔

19. What is the Real Impact?
Confidential Information - LIKECHARITY CONNECT Inc.

20. @LCConnectNews
brint.hiatt@likecharity.com
www.likecharityconnect.com
Confidential Information - LIKECHARITY CONNECT Inc.