After talking about the Easter shift and the corresponding softness in RevPAR it finally happened. Well, sort of. When you look at March’s growth versus the first two months of the year, March data was really not that bad, according to STR SVP of lodging insights Jan Freitag. Here are five things you need to know about the data.

1. Luxury
© 2016 STR, Inc. All Rights Reserved. illustrations: cory mizer
ONE
TWO
THREE
FOUR
That’s about 1.2 MILLION
roomnights more than
March of last year (+1.2%).
The total pipeline stands at
500,000 rooms, an INCREASE
OF 15% from last year.
Additionally, ADR for Luxury
hotels of $342 was 3.1%
HIGHER than a year ago.
FIVE
Source: STR, Inc.
After talking about the Easter shift and the corresponding softness in RevPAR it
finally happened. Well, sort of. When you look at March’s growth versus the first two
months of the year, March data was really not that bad, according to STR SVP of
lodging insights Jan Freitag. Here are five things you need to know about the data.
was up
It was the SECOND-HIGHEST
March occupancy STR ever
recorded, even though the
metric declined 0.4%.
Occupancy was
66.4%
More than 102 MILLION
roomnights were sold
MARCH
‘16
MARCH
‘15
was up
That isn’t too far off from
growth in February (+2.8%)
and January (+2.4%).
153,000rooms are
under construction