Being in touch with additional tv content in a second screen scenario to boost audience engagement. Making the second screen a natural extension of television programming allows users to complete their 360 experience by visualizing extra content, playing with the program live…

1. What are you waiting for to offer your audience the best TV experience ever?
85% of TV audience uses a second screen while watching TV at least once a month. Hooptap
helps you to get the maximum attention and profit to this tendency by making the second screen a
Gamification will make your second screen experience a perfect tool to:
SECOND SCREEN BENEFITS
2015
• Allow your viewers to live your show instead of just watching it: viewers form part of the
show in real time through activities and games they play on their devices and become
decision makers.
• Create content on social media: users can share their experience, chat in the app, follow
conversations on social networks or play with or against other users. All these actions,
will generate a word of mouth.
• Get feedback: as your audience participates actively with your content, you’ll be able to
know their preferences and, therefore, target them.
• Increase visits to the website: ask questions and hide items that your users will have to
find out by surfing in your website.
• Give your audience exclusive content: show a new commercial and relate curiosities in
order to complete user’s experience.

2. And you will provide a great added value to your advertisers:
2015
• Innovative and unusual promotion.
• Brand awareness boosting: by living an engaging and an unusual experience, users will get
familiar and engaged with the brand.
• E-commerce promotion: enable a virtual point of sale directly on your users’ devices. They
will have the possibility of purchasing directly from their smartphones those product they
watch on the tv show.
• Audience reward with prizes, discounts and special offers. In this way, they will motivate
viewers and give them an added value.
• Audience engagement monetization: engaged viewers will buy more.