The document discusses using gamification to engage customers rather than just attracting customers. It notes that current customer loyalty programs only focus on transactions, not engagement. Gamification can boost engagement, multiply company incomes, provide customer feedback, generate brand awareness, and allow differentiation. Specific benefits mentioned include increased traffic, sales, social media engagement, and redemption of loyalty points for purchases. The document argues that gamification can help build long-term customer relationships and engagement rather than just focus on short-term revenue. It provides examples of metrics from using gamification, like 75% of loyalty points leading to purchases and a 60% increase in targeted offers. In conclusion, it states that gamification can save customer loyalty programs.

1. Customers or
ENGAGED customers?
Gamification as the key to real loyalty

2. Current situATION

3. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

4. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

5. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

6. © 2014 Hooptap, SL. All rights reserved
ADDICTION
IS
NOTICEABLE
1.CURRENT SITUATION

7. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

8. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

9. © 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

10. AT THE END OF A LONG PROCESS
© 2014 Hooptap, SL. All rights reserved
1.CURRENT SITUATION

11. reACTION

12. © 2014 Hooptap, SL. All rights reserved
2.reaction

13. © 2014 Hooptap, SL. All rights reserved
2.reaction

14. © 2014 Hooptap, SL. All rights reserved
2.reaction

15. © 2014 Hooptap, SL. All rights reserved
2.reaction

16. soluTION

17. © 2014 Hooptap, SL. All rights reserved
3.SOLUTION

18. BENEFITSforUSING
GAMIFICATION
• Boosts engagement
• Multiplies incomes
• Provides customer feedback
• Generates brand awareness
• Allows differentiation
© 2014 Hooptap, SL. All rights reserved
3.SOLUTION

19. © 2014 Hooptap, SL. All rights reserved
TRAFFIC TO SOCIAL NETWORKS
REWARD
M-COMMERCE AND SALES
VISIT WEB
INTRODUCE A PRODUCT
VISIT POINT OF SALE
EXCLUSIVE CONTENT
3.SOLUTION

20. © 2014 Hooptap, SL. All rights reserved
LONGTERM
RELATIONSHIP?
ENGAGEMENT?
3.SOLUTION
revenue?

21. Beforegoing,takeal katthese
awesomemetrics!
© 2014 Hooptap, SL. All rights reserved

22. © 2014 Hooptap, SL. All rights reserved
3.SOLUTION
of the loyalty points
delivered ended with a
purchase
75%

23. © 2014 Hooptap, SL. All rights reserved
3.SOLUTION
increase on partners’
targeted offers
60%

24. © 2014 Hooptap, SL. All rights reserved
3.SOLUTION
web traffic increase
during gamified
campaings
50%

25. © 2014 Hooptap, SL. All rights reserved
3.SOLUTION
10%
increase on youtube
views
35%
increase on facebook
fan community

26. © 2014 Hooptap, SL. All rights reserved
GAMIFICATION
CAN SAVE LOYALTY
3.SOLUTION

27. We’ll tell you how to achieve it.
info@hooptap.com
(+34) 96 383 327 17
www.hooptap.com

28. YOUTHANK