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Jp chaosmap 2014-2015

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Jp chaosmap 2014-2015

  1. 1. Display Advertising Technology Landscape [JP/14-15] MARKETER P U B L I S H E R S CONSUMER Agencies Media Buying Platforms / Agency Desk DSPs Exchanges Ad Networks Horizontal Sharing Data / Social Tools SSPs Publisher Tools Ad Servers Mobile Performance Vertical / Targeted Creative Optimization Verification / Privacy Measurement and Analytics Ad Servers Media Rep Video / Rich Media Media Mgmt Systems and Operations Retargeting Tag Mgmt DMPs and Data Aggregators Media Planning and Attribution Data Feed Mobile/ Reward Apps Measurement Data Suppliers

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