1. THINK GREEN
DEVELOPING ISLAMABAD

2. My City, My Pride
Brief and Objective
 Need to both identify and tackle the major issues which we face today
 Selection of one issue as an area of development
 ‘The Pareto Principle’
 Resources requirement for implementation
 Identification of key stakeholders and communication plan

3. Planned City
High Literacy Rate
Secured
Least Polluted
Tourist Attraction
My City, My Pride
Islamabad – Positivities

4. KEY ISSUES
SURVEY
COUNT
COMULATIVE
COUNT
COMULATIVE
%
SMEs 306 306 43.96551724
Energy 139 445 63.93678161
Infrastructure 103 548 78.73563218
Education &
Health
79 627 90.0862069
Security 69 696 100
Online survey
(Islamabad universities)
PARETO’s LAW

5. Enterprise
Level
•Employment
•Innovation
•Productivity
Enhancement
Industrial
System Level
•Attraction of FDI
•Structural Change
•Research and
Development
Broader Social
Objectives
•Equitable Income
Distribution
•Reduction of
Regional
Disparities
•Private Sector
Dynamism
RATIONALEBEHINDCHOOSINGSME
CHOSEN ISSUE
GDP
Infrastructure
Employment
Education
Health
Security
EnergyCrisis
Poverty
CrimeRate

6. 0
10
20
30
40
50
60
70
Low
income
countries
Middle
income
countries
High
income
countries
SME Contribution
Employment GDP
RATIONALEBEHINDCHOOSINGSME
• 30%
Contribution to
the GDP
• Rs. 140 million
to export
• 25% to exported
manufacture
CHOSEN FIELD & RATIONALE

7. PROJECT PROPOSAL
DEVELOPING ISLAMABAD ( SME – DI )

8. Islamabad as a center of
exemplary SMEs;
specially innovative SMEs
VISION
“To foster the development of a
flourishing entrepreneurial culture
and a competitive SME’s sector to
contribute to the capitals economic
development.”
MISSION
•Seed pipeline of future enterprises
•Long-term economic development
•Employment creation
Support for SME development . .
. WHY?
DEVELOPING ISLAMABAD

9. Monitor growth and
sector saturation
 Past Activities and Current standing research
 Business incubation centre
 Fund program
 Training
 Market opportunities
 Baseline Setting & Capacity Building
 SME Industry research
 Key SME statistics
 SME DI development council
 SME DI partnerships
 SME DI 18 year plan
 Self-sustaining Steady state
 SME Market surveys
 Innovative funding planning
 SME 3yr plan revisions
 Capability Development programs
 Account management system
SME DI (DEVELOPING ISLAMABAD)
Identification of 3 key
Investment Sectors in SME
UPS & Stabilizer
Assembling Unit
Security Agency
Medical
Transcription
New sector
Identification
Strategy
Revision
Further
Investment
Initial
Choice
of
sectors
After
every
3yrs
Depending upon the output (econimic growth) vs
input (labour + capital) graph
DEVELOPING ISLAMABAD

10. DEVELOPING ISLAMABAD
Micro
Small
Medium
Pipeline
Seed
Fund
Idea
Lab
SME DI Development
Surveys
SME DI Industry
Studies
SME DI Policy
Reviews and
modifications
Sector specific
Market Surveys
Policy revision every
3yrs
Transparent Asset
Register
SME Monitoring and
Reporting
Cost
Time

11.  Financial Institutions
 Sector representatives
 Business Press
 Bank Policies
 Client Customers
 Employees, Managers & Labourers
Stake
holders
Government
Media
SME Support
Services
Local
Community
Staff
SME DI - Stakeholders
•Business Staff
•Banks
•Media
•Government
•SME Supports
services
•Entrepreneurs
•Local
Community

12. Communication Plan
Promotions
Marketing
Advertising
Public Relations
 Target Audience
• Internal
o Staff
o Volunteers
o Committees
• External
o Funding sources
o Partners
o Media
 Strategies
• Constant monitoring
• Tri-yearly revisions on the basis of response
• Market Surveys
• Sector Development Studies
Ongoing activities to create
familiarity
Bring product to customer’s
attention
Overall plan to promote
organization
Overall plan to promote
organization
SME DI – Communications Plan

13. DEVELOPING ISLAMABAD
INITIATING PROJECTS

14. UPS and Stabilizer Assembling Unit
 Demand forecasting:
 Power crisis – Alternate power sources required
 Public and private power generation units insufficient
 Increasing demand for UPS and stabilizer products
 Target Market:
 Industry / Small & Medium Enterprises
 Offices
 Households
 Business traits:
 UPS and Stabilizers of different capacities
 Installed capacity of assembling unit – 12 units of UPS per day & 08 units of stabilizers per day
 Initial capacity utilization = 50%

15. Security Agency
 Demand Forecasting:
 Complex Law and Order situation
 Growing sense of insecurity among households and businesses
 More than 800 private security companies / agencies are operating throughout Pakistan
 Security sector is currently growing at 5 - 6% per annum
 Business traits:
 Services – security guard services, executive escort services, security / burglar alarm, vehicle
tracking, armored car services and cash-in-transit services, etc
 Provision of only general and executive security guard services to the corporate / business
sector through armed personnel deployments
 Security management staff including Manager (operations) and Shift Supervisors will facilitate
and manage security services
 Prospective entrepreneur will undertake the recruitment, training, business promotion and
management activities

16. Security Agency
 Target Market:
 Corporate clients that require specialized quality security services
 Multinationals
 Local conglomerates
 Manufacturing companies
 Business and trade hubs
 Financial institutions
 Telecom sector companies

17. Medical Transcription
 Definition:
 Medical Transcription is a process of converting medical information available in the form of
audio recordings to accurate medical reports in the text form (electronic and print)
 Demand Forecasting:
 Pre-feasibility study by SMEDA
 The proposed medical transcription setup is to be located preferably in H-sector of Islamabad
 Business Traits:
 The sponsor / entrepreneur of the business in Pakistan has to have a forward purchase contract
with a company in USA, which will provide the company with the transcription business
 Initial capacity utilization of 75% during the first year
 Premises acquired on rent
 Eight medical transcriptionists per shift
 Business run on a one shift basis
 Target Market:
 SEC A, SEC B and SEC C+

18. DEVELOPING ISLAMABAD
Financial Analysis

19. Capital Investment Amount (Rs.)
Tools and Equipment 179,900
Renovation Cost 200,000
Workshop/office furniture 221,000
Motorcycle for local business activities 63,000
Preliminary Expenses 50,000
Total Capital Investment 713,900
Total Working Capital 1,051,560
Total Project Cost 1,765,460
Financial Analysis - UPS and Stabilizer Assembling Unit

20. Capital Investment Amount (Rs.)
Office Renovation Cost 100,000
Furniture and Fixtures 156,000
Weapons, Communication devices and Office equipment 568,500
Advance Rent 216,000
Preliminary Expenses/ Licensing Costs 363,000
Total Capital Investment 1,403,500
Initial Working Capital 788,400
Total Project Cost 2,191,900
Financial Analysis - Security Agency

21. Capital Investment Amount (Rs.)
Tools and Equipment 179,900
Renovation Cost 200,000
Workshop/office furniture 221,000
Motorcycle for local business activities 63,000
Preliminary Expenses 50,000
Total Capital Investment 713,900
Total Working Capital 1,051,560
Total Project Cost 1,765,460
Financial Analysis - Medical Transcription

22. Government Budget Allocation
 Initial capital investment
• 4 UPS and Stabilizer Assembling Unit = 7,061840 PKR
• 4 Security Agencies = 8,767,600 PKR
• 2 Medical Transcription Centre = 4,005,600 PKR
Total = 19,834,040 PKR
 Government Budget allocation
• Government to allocate an amount of 20 million PKR per annum for initial 3
years

23. PROPOSAL CONCLUDED
Questions and Answers