This PowerPoint Presentation includes a detailed survey of ACC company Ltd. It includes information about the product it sells and about its competitors. It includes 4 Ps and Porters five Model.

1. BY:
Himanshu Jain

2. Details of the Survey
• Place: ACC Ltd.- North
Regional Office, Jasola, New
Delhi
• Survey conducted in East
Delhi.
• Dealer’s Quessionnaire-5

3. About Cement Industry
 India is the second largest producer of cement in the world.
 Total cement production capacity of about 455 million tones (MT) as of November 2019
 Plays vital part in its economy, providing employment to more than a million people, directly or
indirectly.
65%,
20%,
15%,
5%
Cement Demand in different sectors
housing & realstate public infrastructure industrial development other

4. ABOUT ACC
• ACC Limited is the India’s foremost manufacturing of cement and
concrete.
• ACC has total 15 cement plants(dry, grinding unit),21 sales offices and
3 zonal offices.
• The head office of ACC is located in Mumbai and known as the
“Cement House”.
• The name of ACC changed from Associated Cement Companies to
ACC Ltd. On 1st September 2006.
• Acquired by LafargeHolcim in July 2015.

5. Cement
PPC
(Portland Pozzolana
Cement)
OPC
(Ordinary Portland
Cement)
PSC
(Portland Slag
Cement)
RST
PRODUCTS OFFERED

6. CEMENT CATEGORY
GOLD CATEGORY SILVER CATEGORY
CATEGORIES OF CEMENT

7. ABOUT ACC SURAKSHA
 World-class product offering
 A byword for quality and durability.
 Developed through years of extensive research
 Manufactured at state-of-the-art plants
 Gives superior finishes
 High-Strength concrete
 Long-Lasting
FEATURES
 Uniform particle size and distribution
 Contains special processed reactive silica
 Comprehensive testing of each batch of cement
 Reduction in heat during hydration
BENEFITS
 Dense and Impermeable concrete
 Improved resistance to sulphate and chloride attack; prevents corrosion
 Increased long-term strength
 Less water requirements
 Protects from rusting

8. •B2B
•Direct
•Concrete
•Customers and
Builders in both public
and private sector in
all tier cities.
• Eco friendly cement
• Best Quality
SEGMENTATION
TARGETING
POSITIONING
STP’s

9. • Premium Pricing
• Always higher
than
competitors.
PRODUCT PRICE PROMOTION PLACE
• Gold and Silver
Range of Products
• Bulk Cement
• Ready Mixed
Concrete
• ACC Leakproof
• Headquarter-
Mumbai
• 19 Plants PAN India
• 21 Sales Units
• Dealers- Pan India
• Advertising
• Public relations
• Sales promotion
• Word-of-mouth
• Building brand
visibility
• Offerings

10. MARKET GROWTH

11. LOW
SUBSITUTE ARE GLASS,WOOD AND
STEEL BUT NO DIRECT SUBSITUTE
LOW
BECAUSE SUBSTANTIAL MARKET
CONCENTRATION IN THE HANDS OF
FEW PLAYERS
LOW
HUGE CAPITAL INVESTMENTS
REQUIRED BARRIERS IN ACHIEVING
ECONOMIES OF SCALE
THREAT FROM NEW ENTRANTS
THREAT FROM SUBSITUTE
LOW
OLIGOPOLY MARKET WITH BIGGER
PLAYERS CONTROLLINGSUPPLY
EXISTING COMPETITION
BUYER’S POWER
MODERATE
FEW MAJOR PLAYERS COMPRISE OF
MORE THAN 50%OF PRODUCTION
SUPPLIER’S POWER
PORTER’S FIVE FACTOR MODEL

12. POLITICAL FACTORS ECONOMICAL FACTORS
SOCIAL FACTORS TECHNOLOGICAL FACTORS
• Rates of coal by government ,Power tariffs,
• Freight, Royalty or cess on limestone ,Taxes
(GST and Excise Duty)
• Government programs like MNREGA,
INDIRA AWAS YOJNA, NREGS
• Strict rules and regulation and political
will of the leader
• Government is the largest consumer in cement
industry
• Investment by government in
Infrastructure e.g. Smart city
development
• Performance of ACC will be better
with development in economy
• The growth became stagnant due
to high GST on cement
• Urbanization and
industrialization has increased
the demand Of building
materials.
• Consumer preferences
• Currently cement is made by two
processes dry and wet.
• shifting towards a more sustainable
and cleaner source of energy
• Supply chain is dependent on
technology
PEST
ANALYSIS

13. Findings
• Quality of ACC is best.
• Gifts are not provided to sub-dealers and customers.
• Price of authorised dealers are high so it should be in control.
• Impact of advertisement is low.
• Meetings should be done for sub-dealers.

14. Recommendations
1. Cash price for customers.
2. More scheme and gifts should be provided.
3. More Advertisement material should be given.
4. Price cutting of silver range products.
5. Take customers feedback timely.