.

1. Leveraging machine
learning to deliver a
personalized,
micro-targeted
message to shoppers
Bridget Davies | eBay Advertising

2. September 1995
eBay is born and first
auction listed
March 2017
Personalized new
homepage launches
October 2016
ShopBot launches
2012
Adopted programmatic
as a display sales
channel
October 2017
Find it on eBay and
image search go live
Today
Parallel bidding
launches
eBay is changing the game
with artificial intelligence and machine learning

3. 12,000 brands
Bidding on eBay audience and inventory
500
Million
Programmatic
impressions daily
eBay has
massive scale
and reach
2nd largest marketplace
in the US by GMV2
168 MillionGlobal active buyers1
Source: 1eBay Fast Facts, Q3 2017. 2Research’s 6/17 “Online Marketplaces” report.

4. An innovation
that promises to
deliver
Transparency Efficiency
Meeting the
objectives of
advertisers
and publishers
A unified auction exchange through machine learning
A staple technology for eBay

5. We leverage our
people-based
data
We deliver each
user the right
message at the
right time

6. eBay data helps
brands reach their
audience at
moments that
matter
280
Million
Hours
of actual
shopping &
purchase
behavior every
month1
Delivering 1:1
personalized
messaging
Source: 1comScore Q4 2016.
Data is at
the heart
of what
we do

7. A true unified
auction

8. Delivering the best and fastest
search results to consumers
Improve
revenue yield
Reduce ad
latency
Enable an improved
user experience
1
2
3

9. Connecting brands with consumers
at the moments that matter most
Awareness
Audience Engagement
Purchase
• Curated Brand Experience
• Product Listing Page
• Keyword Search Targeting
• Bundles & Deals
• Halo Search Module
• Daily Deals Email
• Promoted Listings
• High-Impact Home Page
• Sponsored Content
• Native Seasonal Integration

10. Q&A