TECHNOLOGY’S TRANSITION AND ITS IMPACT ON DIGITAL CONTENT

1. T E C H N O L O G Y : F R O M A
VERTICAL TO A HORIZONTAL
S V P / G M C B S I T E C H
O C T O B E R 2 6 , 2 0 1 7
MARK LARKIN

3. TECH PUBLISHING AS A
VERTICAL
o Vertical = WHAT.
o What is in this computer
o What do I want inside of IT to make IT faster?

4. THE PHONE
o Changed everything. Duh.

5. WHAT DOES THAT MEAN?
o Tech publishing is moving to a horizontal
o Technology starts to become a part of our lifestyle.

6. THE POINT OF
DIFFERENTIATION
CHANGED

7. CNET – 20+ YEARS
o Because we’ve been here since the beginning we’re
uniquely positioned to continue the horizontal thread.
o Expertise and depth of knowledge from people focused
on technology.

8. AUTOMOTIVE
o MPG
o Horsepower
o Foot pounds of torque

9. ROADSHOW
o Technology as the differentiator

10. HOME
o Location! Location! Location?

11. SMART HOME IN KY
o From where it is to what it can do…

12. AND IT ISN’T THE END…
THE HORIZONTAL
IS GOING TO GROW
o Smart city
o AR/VR
o 5G
o Transportation (mobility)
o Entertainment
o Travel

13. GOOD THINGS FOR
AUDIENCE, GOOD THINGS
FOR REVENUE
o New audience that didn’t even know they
were into “tech”
o New marketers interested in addressing
that audience in the right environment!

14. THANK YOU