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Erik de Muinck Keizer, GM, EMEA, Amplitude - Building Product In 2020
- 1. Building Products in 2020
- 2. #ROADMAP @Amplitude_HQ build better products
- 4. #ROADMAP @Amplitude_HQ 200 min every day To Do List Social media Ride share Emai l Document Emai l Food Delivery Social media Emai l Video Conferencing Newsletter Rideshar e Streaming Fitnes s Meditation Ecommerce # MIT Technology Review
- 5. #ROADMAP @Amplitude_HQ internet 8 years time to 100m pokemon GO 3 days
- 6. 0.01% success rate* Gartner Report on Application Landscape estimates only 1 in 10,000 digital products are commercially successful 2-3 years after launch
- 7. #ROADMAP @Amplitude_HQ old ways and tools no longer work PRDsNPS user surveys web analytics waterfall 2 yr roadmaps shipping without accountability
- 10. Adrian Gregory Dir of Customer Success, EMEA Adam Warburton Head of Product
Editor's Notes
- At Amplitude our mission is to help everyone like you build better products and what we have been learning is that the world of product has completely changed in the last few years
- Our customers now live their entire lives inside digital products. Concepts like page views and checkout events offer only the most superficial view into the relationship between a user and their favorite app
- In fact, a recent MIT tech review article says that the avg amercian consumer now spends over 200 min every single day engaging online. 200 min of interactions. The incredible complexity and depth of what we are doing digitally is mind blowing. You could spend years trying to analyze and understand every thing that’s happening in this one user’s digital life. In fact even your customer is no longer able to tell you what their experience is in an interview – the conscious mind can’t retain this much information to share
- Another thing that’s new is the speed at which an industry can change. It took the internet 8 years to reach 100m users. It took Pokemon GO 3 days. 3 days that changed what it meant to be a product manager in the gaming industry
- So building good products is hard and the bar is only rising. The barrier to building products is gone. There are over 5 million apps out there already and only 0.01% of them are going to be commercially successful
- The biggest reason for this is that our old ways and tools simply don’t work anymore. The paradigm has shifted. To understand this new digital customer experience, you need something more than tracking, you need real behavioral science. To be able to move as fast as the market you need to be truly agile – not in the sense of the scrum process but what the agile method signified - which is being able to iterate and learn and ship fast
- This is what we see product led companies like Spotify and Dropbox doing today. Being product-led means that your product organization has a very clear north star that is a leading indicator of future business success. You can see your product performance today and predict the future. This is one of the most important elements of modern product strategy
- Last but not the least, to succeed we need to invest in our community. That’s why I am so excited to see you all here. > Introduce Adrian & Adam Warburton Now I’m going to transition a little bit. What I just shared with you is what we at Amplitude believe it means to be product-led and how we see the future of successful product management, but now we’re going to talk to someone who has actually put this into practice. I am happy to introduce Adam Warburton, who is the Head of Product at the Co-op. We invited Adam to join us here today for a fireside chat to hear about how these topics relate to his business and to get his perspective on what it means to be product-led. Adam will be talking with Adrian Gregory, our Director of Customer success. So without further ado, please welcome Adam and Adrian.