1. Case Study
The Partnership at Drugfree.org Helps Raise Awareness Using The TYPE-IN
CASE STUDY
New York - 460 W. 34th Street, 14th Floor - New York, NY 10001 - 646.403.3499
Philadelphia - 200 S. Broad Street, Suite 415 - Philadelphia, PA 19102 - 215.395.8282
74% Engagement Rate
80,818 Solved TYPE-INs
2,564 Click-throughs
34% Brand Awareness Lift
26% Message Recall Lift
3.17% CTR on Solved Ads
The Partnership at Drugfree.org is dedicated to helping families
solve the problem of teen substance abuse.
In Q4, 2011, The Partnership at Drugfree.org ran a TYPE-IN
campaign with Solve Media to spread its "You Are Not Alone"
message, a campaign dedicated to supporting the families of 11
million teens and young adults who need addiction treatment.
About The Partnership at Drugfree.org
Campaign Results
Reaching parents and making them aware of all that The Partnership
at Drugfree.org offers is a critical component in getting help to
those in need. So Solve Media asked parents to type in "You Are
Not Alone" and "Drugfree.org" while registering, voting, entering
sweepstakes, and posting comments on dozens of their favorite
family sites.
More than 80,000 people Typed-In the campaign brand message
"You Are Not Alone", as well as the website address "Drugfree.org",
and that engagement with the brand yielded some fantastic
awareness and recall results.
Hilary Baris
Digital Media and Marketing Director
The Partnership at Drugfree.org
"The ability to customize and brand the captcha message offers one of the most
creative engagement opportunities online. Our campaign experienced above
average clicks, helped to drive traffic and showed a lift in brand awareness."
According to the comScore survey results, Solve Media was the top
performer on the plan, delivering a 34% increase in brand aware-
ness for The Partnership at Drugfree.org and the "You Are Not
Alone" campaign, as well as a 26% increase in message recall.
Not only were users that Typed-In the brand messages more likely
to remember them, but they were also more likely to visit the
website seeking information about programs and parent resources
that The Partnership at Drugfree.org offers.