A excellent power point presentation about the role of computers in the field of Marketing.......

1. MARKETING

2. MARKETING
• Marketing is the process of communicating
the value of a product or service to
customers, for the purpose of selling that
product or service.

3. MARKETING
• From a societal point of view, marketing is
the link between a society’s material
requirements and its economic patterns of
response.

4. Computer Use In The
Marketing Field
Computers definitely make this
field of work a lot easier!!

5. Business Marketing
• The process of planning and executing the
conception, pricing, promotion and
distribution of ideas, goods and services to
satisfy customers.

6. Typical Marketing Jobs
•
•
•
•
•
Sales
Advertising & Promotions
Research
International Marketing
E-Commerce

7. SALES MARKETING AND
COMPUTERS
• The computer is used to advertise.
• You may use the internet to look up the value of
the item being sold.
• You may use power point to aid you in the
presentation of your item.
• You may use excel to keep track of your sales
records.

8. SALES MARKETING

9. Computers in
Marketing Research
• Specifies the information required to address
issues.
• Designs the method for collecting information
• Manages and implements the data collection
process
• Analyzes the results
• Communicates the findings and their
implications.

10. MARKETING RESEARCH

11. INTERNATIONAL MARKETING
• Computers make it possible to connect
you with the world with out the time
consuming travel.
– Video conference
– Email
– Picture messaging
– Text messaging

12. E - COMMERCE
• You are able to sell products with out
having to meet face to face.
• Consumers are able to shop at their own
leisure, without the pressures of pushy
salespeople.
Examples:
Ebay & Amazon

13. E - COMMERCE

14. The Future Role of Computers
In The Marketing Field
•
•
•
•
Increase speed of the selling process.
Digitalize all paper media
Make research less stressful and faster
Enable all transactions to be made
electronically.

15. Thank You For Watching
A Group Work By
Praveena
Kavyasri
Deena Hepsibha
Bhagya Lakshmi
Abirami
Shanmuga Priya
Jeeva Bharathy
Priya Dharshini