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HemalathaGoli

This presentation was made on TED talk choice , happiness, saphetti sauce by Malcolm Gladwell

Marketing
1 of 16
Choice , happiness and spaghetti sauce -Malcolm
Howard Moskowitz •Psychophysicist •Consulting with food companies to increase sales •Hired by Pepsi
How much aspartame we should keep in each can of Diet Pepsi in order to have the perfect drink?
SURVEY Expected Original
Prego adopted this idea and earned 600 million dollars in 10 years
It worked ?
HORIZONTAL SEGMENTATION
By giving them something more expensive , something to aspire to
This is the way it ought to be This is the best way it ought to be
Universal principles in food Massive disservice
Cluste rs Wince Deliriously Happy
DISCLAIMER This presentation was made by G.Hemalatha during a marketing internship under Prof. Sameer Mathur

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