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Managing Knowledge in
              Virtual Worlds : a New Reality




                       Hélène Zuili, MakeMyWorlds,
                       Dublin, May 7th, Metameets

                                                     @makemyworlds.com
vendredi 14 mai 2010
Few Knowledge Old Mythes
                       • Knowledge is God’s
                         priviledge

                       • Knowledge is
                         accumulated datas

                       • Learning is
                         developping your
                         logic abilities




                                              @makemyworlds.com
vendredi 14 mai 2010
Knowledge is:
                • structured contents
                       (books, databases,
                       files etc...) =
                       explicit knowledge



                                      • unstructured contents
                                        (know-how, skills,
                                        experience, etc) =
                                        tacit knowledge

                                                                @makemyworlds.com
vendredi 14 mai 2010
Knowledge management is:
            • a range of strategies and practices used in an
                   organization to identify, create, represent, distribute,
                   and enable adoption of insights and experiences.

            • a real value which belongs to the company
            • an established (1991) cross-discipline that refers to
                   organisations theory, cognitive sciences, social
                   sciences, information and communication sciences,
                   computer sciences


                                                                      @makemyworlds.com
vendredi 14 mai 2010
So what can virtual
                worlds bring to
                  knowledge
                management ?
                                 @makemyworlds.com
vendredi 14 mai 2010
Medias & Tools
     • Tools are supposed to help
            to transfer the knowledge

     • We went from the oral
            tradition to writing &
            printing...

     • ... and from the written
            systems to schools &
            computers...

     • ... then the internet came ...
                                           @makemyworlds.com
vendredi 14 mai 2010
Medias & Tools

             • The challenge of enterprises is to collect and diffuse
                       in all possible digital ways, structured & unstructured
                       datas, from and to the collaborators ...

             • ...for example thru e-learning, intranet, expert
                       systems, knowledge portals & wikis, serious
                       games.... and lately facebook-like tools...

             • But what about humans here ?

                                                                        @makemyworlds.com
vendredi 14 mai 2010
Human learning
           • How to transfer perception, emotions, experience,
                  immaterial knowledge ?

           • How to emphasise conditions of learning ?
           • How to stimulate desire to transmit & to share ?


           •           How do we engage them ?

                                                                @makemyworlds.com
vendredi 14 mai 2010
This is what virtual
                worlds are all about


                                  @makemyworlds.com
vendredi 14 mai 2010
Meetings & Brainstorming




                                              @makemyworlds.com
vendredi 14 mai 2010
Conferences




                                     @makemyworlds.com
vendredi 14 mai 2010
Events




                                @makemyworlds.com
vendredi 14 mai 2010
Training - Simulation




                                               @makemyworlds.com
vendredi 14 mai 2010
Exhibitions




                                     @makemyworlds.com
vendredi 14 mai 2010
Virtual Worlds
            • Acceptance
            • Opening
            • Creativity
            • Engagement
            • Sharing

                                        @makemyworlds.com
vendredi 14 mai 2010
Together
                                     Collaboration is not being
                                     face to face thru a screen, it
                                     is about being emotionnally
                                     connected.

         A benefit of virtual worlds is the rich collaboration experience they offer by adding a real-time
         visual dimension via avatars, so interactions can include emotional information in the
         "conversations" between individuals, setting them apart from simpler networking applications.
         They also differentiate themselves from web-based interactions (which can be asynchronous) by
         requiring both parties to be present at the same time. Gartner 2008



                                                                                              @makemyworlds.com
vendredi 14 mai 2010
It is all about
                          emotions


                                         @makemyworlds.com
vendredi 14 mai 2010
Cognition
                       Cold cognition vs Hot cognition




       Memorization & retention of knowledge are much more
        efficient when they come thru emotional stimulation.



                                                         @makemyworlds.com
vendredi 14 mai 2010
The new frontier ?


                                    @makemyworlds.com
vendredi 14 mai 2010
Limits, rules & codes
            • The use of this new mode of knowledge transmission
                  carries a lot of questions for the enterprises :

                  • How can we control ?
                  • How can we track ?
                  • How can we secure ?


                                                                     @makemyworlds.com
vendredi 14 mai 2010
Well, what can we
                    propose them ?


                                   @makemyworlds.com
vendredi 14 mai 2010
Let’s share ....




                                          @makemyworlds.com
vendredi 14 mai 2010
www.makemyworlds.com
                                http://makemyworlds.blogspot.com


                                              Contacts

                           Hélène Zuili (France) : helene@makemyworlds.com

                       Kai-Michael Schmuck (Germany) : kms@makemyworlds.com




                                                                              @makemyworlds.com
vendredi 14 mai 2010

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Virtual Worlds for Knowledge Management - Makemyworlds Metameets 2010 speech

  • 1. Managing Knowledge in Virtual Worlds : a New Reality Hélène Zuili, MakeMyWorlds, Dublin, May 7th, Metameets @makemyworlds.com vendredi 14 mai 2010
  • 2. Few Knowledge Old Mythes • Knowledge is God’s priviledge • Knowledge is accumulated datas • Learning is developping your logic abilities @makemyworlds.com vendredi 14 mai 2010
  • 3. Knowledge is: • structured contents (books, databases, files etc...) = explicit knowledge • unstructured contents (know-how, skills, experience, etc) = tacit knowledge @makemyworlds.com vendredi 14 mai 2010
  • 4. Knowledge management is: • a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. • a real value which belongs to the company • an established (1991) cross-discipline that refers to organisations theory, cognitive sciences, social sciences, information and communication sciences, computer sciences @makemyworlds.com vendredi 14 mai 2010
  • 5. So what can virtual worlds bring to knowledge management ? @makemyworlds.com vendredi 14 mai 2010
  • 6. Medias & Tools • Tools are supposed to help to transfer the knowledge • We went from the oral tradition to writing & printing... • ... and from the written systems to schools & computers... • ... then the internet came ... @makemyworlds.com vendredi 14 mai 2010
  • 7. Medias & Tools • The challenge of enterprises is to collect and diffuse in all possible digital ways, structured & unstructured datas, from and to the collaborators ... • ...for example thru e-learning, intranet, expert systems, knowledge portals & wikis, serious games.... and lately facebook-like tools... • But what about humans here ? @makemyworlds.com vendredi 14 mai 2010
  • 8. Human learning • How to transfer perception, emotions, experience, immaterial knowledge ? • How to emphasise conditions of learning ? • How to stimulate desire to transmit & to share ? • How do we engage them ? @makemyworlds.com vendredi 14 mai 2010
  • 9. This is what virtual worlds are all about @makemyworlds.com vendredi 14 mai 2010
  • 10. Meetings & Brainstorming @makemyworlds.com vendredi 14 mai 2010
  • 11. Conferences @makemyworlds.com vendredi 14 mai 2010
  • 12. Events @makemyworlds.com vendredi 14 mai 2010
  • 13. Training - Simulation @makemyworlds.com vendredi 14 mai 2010
  • 14. Exhibitions @makemyworlds.com vendredi 14 mai 2010
  • 15. Virtual Worlds • Acceptance • Opening • Creativity • Engagement • Sharing @makemyworlds.com vendredi 14 mai 2010
  • 16. Together Collaboration is not being face to face thru a screen, it is about being emotionnally connected. A benefit of virtual worlds is the rich collaboration experience they offer by adding a real-time visual dimension via avatars, so interactions can include emotional information in the "conversations" between individuals, setting them apart from simpler networking applications. They also differentiate themselves from web-based interactions (which can be asynchronous) by requiring both parties to be present at the same time. Gartner 2008 @makemyworlds.com vendredi 14 mai 2010
  • 17. It is all about emotions @makemyworlds.com vendredi 14 mai 2010
  • 18. Cognition Cold cognition vs Hot cognition Memorization & retention of knowledge are much more efficient when they come thru emotional stimulation. @makemyworlds.com vendredi 14 mai 2010
  • 19. The new frontier ? @makemyworlds.com vendredi 14 mai 2010
  • 20. Limits, rules & codes • The use of this new mode of knowledge transmission carries a lot of questions for the enterprises : • How can we control ? • How can we track ? • How can we secure ? @makemyworlds.com vendredi 14 mai 2010
  • 21. Well, what can we propose them ? @makemyworlds.com vendredi 14 mai 2010
  • 22. Let’s share .... @makemyworlds.com vendredi 14 mai 2010
  • 23. www.makemyworlds.com http://makemyworlds.blogspot.com Contacts Hélène Zuili (France) : helene@makemyworlds.com Kai-Michael Schmuck (Germany) : kms@makemyworlds.com @makemyworlds.com vendredi 14 mai 2010