SlideShare a Scribd company logo
1 of 10
What tactics have each of the seven case study cities been using to
recruit participants…? And which city has recruited the most so far?
www.pastaproject.eu
Renewed partnership with the
Italian Rugby Federation for
the VI Nations rugby
tournament 2016. Video here.
Valerio Bernabò testimonial
highlighting the WHO’s
recommended 150' of active
mobility in new brochure, here.
A new map on how to reach the
Olimpico Stadium by foot or bike,
providing cyclists a safe parking
areas. Map here.
Visitors brochure (here) to
encourage public transport used -
when in Rome go sustainable!
@PASTARoma
PASTA prize-giving day, Feb 15, where
we gave out 20 folding bikes to 20
winners randomly drawn from those
who successfully completed the
questionnaire.
During the PASTA day, we also
took the chance to have a
small workshop with
contributions from a local NGO
(bike2school etc). Video here
PASTA Roma
www.pastaproject.eu
PASTA Vienna’s lottery takes place
every 3 months, the chance of
winning increases with the number
of questionnaires filled in.
PASTA Vienna @PASTAWien
PASTA had a stand at the Bike
Day in Vienna.
At a Seniors Club: these seniors just
completed a computer course a few
weeks ago so the PASTA online survey
was a great way to develop their
computer skills (17/02/2016)
The PASTA project has
appeared in several local
newspapers and health
publications. All press articles
here
Working closely with a number of
ministries and municipal authorities.
The Austrian Federal Ministry of
Science, Research and Economy
shared PASTA via their website.
PASTA Vienna
At "Fem Vital" event - promote
a healthy life style for women.
(13-14/11/2015; City Hall of
Vienna)
@PASTAWien
www.pastaproject.eu
PASTA Zurich has been
working closely with
institutes in the recruitment
of participants e.g. this
open day at Epidemiology,
Biostatistics and
Prevention Institute
Students at the university of
Zürich are also a pool of
potential participants that has
been tapped into and the
PASTA team have used both
Twitter and Facebook to
spread the word on this study.
A short 20 second video was
developed to promote the project
which was shared via digital
channels.
This video can be watched here.
@PASTAZuerich
PASTA Zürich
www.pastaproject.eu
‘PASTA in lights!’ this was
shared at a screen located
near a major transport hub in
Newham - the Stratford
Underground station.
Newham article on walking &
cycling appeared in the Nov
2015 issue of @ThinkingCities
mag. p.20-21
Cycling champions have been
photographed giving their support
to the PASTA project.
PASTA London offers a cash
prize for participants in the
survey.
@PASTALondon
PASTA London has over 300 followers
and strategically tweets at subject-
related associations and key journalists
e.g. Peter Walker @ the Guardian
PASTA London took the
opportunity to hold stakeholder
meeting ensuring key
practitioners stay in contact.
PASTA London
www.pastaproject.eu
PASTA BCN having been
involved in three TV
reportages on the project on
local television.
You can see them all here.
A number of newspaper
articles, including one in La
Vanguardia have ensured
recognition of the project at a
local level.
6 recruiters were employed to
distribute info on PASTA, and
recruit potential participants by
collecting email addresses at
strategic points across the city.
@PASTABCN
PASTA BCN identified all the mailing
lists that they had available to them
through the organisation and projects as
well as sending workplace emails.
PASTA BCN has developed a
social media strategy with
standardised tweets and taken
a targeted approach to linking
with relevant organizations to
retweet to their followers.
PASTA Barcelona
PASTA Barcelona created two tee-shirt
designs and put them out to vote via
Twitter for participants and followers to
choose the winning design.
www.pastaproject.eu
PASTA Örebro linked up
with pop up bike shops,
where citizens could have
their bike check-up for
free, to gather participants
for the survey.
Sending out targeted mailings
to citizens in Örebro and
workplaces has been a key
tactic used to recruit
participants in Örebro.
Articles & advertorials have been
used as a recruitment tactic,
selecting specialized and local
media to get the word out..
PASTA Örebro
www.pastaproject.eu
PASTA Antwerp took part in a
documentary to raise
awareness about the impacts
of pollution on our health.
Antwerp had two participants
writing about PASTA in a blog
(one of them was linked to a
popular scientific journal).
PASTA Antwerp has done
recruitment through workplaces
presenting the project face-to-face
at Nike but also using mailings
through workplaces to recruit.
@PASTA_Antwerpen
Local events have also been a way for
PASTA Antwerpen to recruit
participants.
PASTA Antwerpen has a strong
following on Twitter and also use
their personal accounts to retweet
posts to build up awareness of the
project.
PASTA Antwerpen
In the new: PASTA Antwerpen
has had articles in key
publications, including Gazet Van
Antwerpen and Flanders Today.
www.pastaproject.eu | 9Footer
The current leaderboard….
This project has received funding from the European Union’s Seventh Framework
Programme for research, technological development and demonstration under grant
agreement no 602624-2.
www.pastaproject.eu

More Related Content

Similar to PASTA project - City recruitment

Afc grant application from the ecu
Afc grant application from the ecu Afc grant application from the ecu
Afc grant application from the ecu ecupresident
 
Jerome Simpson - European Mobility Week 2015 - How and Why to Get Involved
Jerome Simpson - European Mobility Week 2015 - How and Why to Get InvolvedJerome Simpson - European Mobility Week 2015 - How and Why to Get Involved
Jerome Simpson - European Mobility Week 2015 - How and Why to Get InvolvedAct TravelWise
 
Knysna & Partners Business Plan 2015
Knysna & Partners Business Plan 2015Knysna & Partners Business Plan 2015
Knysna & Partners Business Plan 2015VisitKnysna
 
1C.V. English, Francesca Paris (2).pdf
1C.V. English, Francesca Paris (2).pdf1C.V. English, Francesca Paris (2).pdf
1C.V. English, Francesca Paris (2).pdfFrea8
 
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - Report
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - ReportEuropeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - Report
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - ReportEuropeana
 
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...José Carlos Mota
 
Project 2 Market for sustainable agriculture commerce 2016
Project 2 Market for sustainable agriculture commerce 2016Project 2 Market for sustainable agriculture commerce 2016
Project 2 Market for sustainable agriculture commerce 2016GeertMarrin
 
VdGM's Activities in the Wonca World Conference 2013 - Quick Guide
VdGM's Activities in the Wonca World Conference 2013 - Quick GuideVdGM's Activities in the Wonca World Conference 2013 - Quick Guide
VdGM's Activities in the Wonca World Conference 2013 - Quick GuideVasco da Gama Movement
 
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...OECD CFE
 
Art on-tracks campaign
Art on-tracks campaignArt on-tracks campaign
Art on-tracks campaignUICcom
 
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...Biblioteca Nacional de España
 

Similar to PASTA project - City recruitment (20)

Afc grant application from the ecu
Afc grant application from the ecu Afc grant application from the ecu
Afc grant application from the ecu
 
Jerome Simpson - European Mobility Week 2015 - How and Why to Get Involved
Jerome Simpson - European Mobility Week 2015 - How and Why to Get InvolvedJerome Simpson - European Mobility Week 2015 - How and Why to Get Involved
Jerome Simpson - European Mobility Week 2015 - How and Why to Get Involved
 
Mayors in Action - Energy for Mayors Tools - Giorgia Rambelli
Mayors in Action - Energy for Mayors Tools - Giorgia RambelliMayors in Action - Energy for Mayors Tools - Giorgia Rambelli
Mayors in Action - Energy for Mayors Tools - Giorgia Rambelli
 
Knysna & Partners Business Plan 2015
Knysna & Partners Business Plan 2015Knysna & Partners Business Plan 2015
Knysna & Partners Business Plan 2015
 
Portfolio - Bicycle and Soft Mobility Technological Platform - University of ...
Portfolio - Bicycle and Soft Mobility Technological Platform - University of ...Portfolio - Bicycle and Soft Mobility Technological Platform - University of ...
Portfolio - Bicycle and Soft Mobility Technological Platform - University of ...
 
1C.V. English, Francesca Paris (2).pdf
1C.V. English, Francesca Paris (2).pdf1C.V. English, Francesca Paris (2).pdf
1C.V. English, Francesca Paris (2).pdf
 
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - Report
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - ReportEuropeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - Report
Europeana Network Association AGM 2016 - 8 November 2016 - Max Kaiser - Report
 
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE I...
 
Move week practical inspirations for your events
Move week practical inspirations for your events Move week practical inspirations for your events
Move week practical inspirations for your events
 
Project 2 Market for sustainable agriculture commerce 2016
Project 2 Market for sustainable agriculture commerce 2016Project 2 Market for sustainable agriculture commerce 2016
Project 2 Market for sustainable agriculture commerce 2016
 
2015 MOVE Agents Events organization toolkit
2015 MOVE Agents Events organization toolkit 2015 MOVE Agents Events organization toolkit
2015 MOVE Agents Events organization toolkit
 
Toolkit for MOVE agents
Toolkit for MOVE agentsToolkit for MOVE agents
Toolkit for MOVE agents
 
Hub gratosoglio
Hub gratosoglioHub gratosoglio
Hub gratosoglio
 
Map of Ideas
Map of IdeasMap of Ideas
Map of Ideas
 
VdGM's Activities in the Wonca World Conference 2013 - Quick Guide
VdGM's Activities in the Wonca World Conference 2013 - Quick GuideVdGM's Activities in the Wonca World Conference 2013 - Quick Guide
VdGM's Activities in the Wonca World Conference 2013 - Quick Guide
 
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...
Confcommercio National Workshop for Urban Regeneration - Best Practices 2018 ...
 
#Salvemelbicing
#Salvemelbicing#Salvemelbicing
#Salvemelbicing
 
SEUA BelgiumSTA
SEUA BelgiumSTASEUA BelgiumSTA
SEUA BelgiumSTA
 
Art on-tracks campaign
Art on-tracks campaignArt on-tracks campaign
Art on-tracks campaign
 
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...The evolution of the National Library of Spain in recent years. Ana Santos Ar...
The evolution of the National Library of Spain in recent years. Ana Santos Ar...
 

Recently uploaded

Kolkata Call Girls Halisahar 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl ...
Kolkata Call Girls Halisahar  💯Call Us 🔝 8005736733 🔝 💃  Top Class Call Girl ...Kolkata Call Girls Halisahar  💯Call Us 🔝 8005736733 🔝 💃  Top Class Call Girl ...
Kolkata Call Girls Halisahar 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl ...Namrata Singh
 
Election 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdfElection 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdfSamirsinh Parmar
 
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Menggugurkan Kandungan 087776558899
 
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and Number
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and NumberCall Girls Mehsana / 8250092165 Genuine Call girls with real Photos and Number
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and NumberSareena Khatun
 
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...kajalverma014
 
Vasai Call Girls In 07506202331, Nalasopara Call Girls In Mumbai
Vasai Call Girls In 07506202331, Nalasopara Call Girls In MumbaiVasai Call Girls In 07506202331, Nalasopara Call Girls In Mumbai
Vasai Call Girls In 07506202331, Nalasopara Call Girls In MumbaiPriya Reddy
 
Just Call VIP Call Girls In Bangalore Kr Puram ☎️ 6378878445 Independent Fem...
Just Call VIP Call Girls In  Bangalore Kr Puram ☎️ 6378878445 Independent Fem...Just Call VIP Call Girls In  Bangalore Kr Puram ☎️ 6378878445 Independent Fem...
Just Call VIP Call Girls In Bangalore Kr Puram ☎️ 6378878445 Independent Fem...HyderabadDolls
 
2024: The FAR, Federal Acquisition Regulations, Part 32
2024: The FAR, Federal Acquisition Regulations, Part 322024: The FAR, Federal Acquisition Regulations, Part 32
2024: The FAR, Federal Acquisition Regulations, Part 32JSchaus & Associates
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
 
An Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCCAn Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCCNAP Global Network
 
Financing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCCFinancing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCCNAP Global Network
 
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...gajnagarg
 
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...Call Girls Mumbai
 
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...kumargunjan9515
 
2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.Christina Parmionova
 
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...Delhi Call girls
 
Honasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfHonasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfSocial Samosa
 

Recently uploaded (20)

Kolkata Call Girls Halisahar 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl ...
Kolkata Call Girls Halisahar  💯Call Us 🔝 8005736733 🔝 💃  Top Class Call Girl ...Kolkata Call Girls Halisahar  💯Call Us 🔝 8005736733 🔝 💃  Top Class Call Girl ...
Kolkata Call Girls Halisahar 💯Call Us 🔝 8005736733 🔝 💃 Top Class Call Girl ...
 
Election 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdfElection 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdf
 
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
Cara Gugurkan Pembuahan Secara Alami Dan Cepat ABORSI KANDUNGAN 087776558899
 
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and Number
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and NumberCall Girls Mehsana / 8250092165 Genuine Call girls with real Photos and Number
Call Girls Mehsana / 8250092165 Genuine Call girls with real Photos and Number
 
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...
Cheap Call Girls In Hyderabad Phone No 📞 9352988975 📞 Elite Escort Service Av...
 
Vasai Call Girls In 07506202331, Nalasopara Call Girls In Mumbai
Vasai Call Girls In 07506202331, Nalasopara Call Girls In MumbaiVasai Call Girls In 07506202331, Nalasopara Call Girls In Mumbai
Vasai Call Girls In 07506202331, Nalasopara Call Girls In Mumbai
 
Just Call VIP Call Girls In Bangalore Kr Puram ☎️ 6378878445 Independent Fem...
Just Call VIP Call Girls In  Bangalore Kr Puram ☎️ 6378878445 Independent Fem...Just Call VIP Call Girls In  Bangalore Kr Puram ☎️ 6378878445 Independent Fem...
Just Call VIP Call Girls In Bangalore Kr Puram ☎️ 6378878445 Independent Fem...
 
2024: The FAR, Federal Acquisition Regulations, Part 32
2024: The FAR, Federal Acquisition Regulations, Part 322024: The FAR, Federal Acquisition Regulations, Part 32
2024: The FAR, Federal Acquisition Regulations, Part 32
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
 
An Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCCAn Atoll Futures Research Institute? Presentation for CANCC
An Atoll Futures Research Institute? Presentation for CANCC
 
Financing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCCFinancing strategies for adaptation. Presentation for CANCC
Financing strategies for adaptation. Presentation for CANCC
 
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Morena [ 7014168258 ] Call Me For Genuine Models We...
 
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...
Bhubaneswar Call Girls Bhubaneswar 👉👉 9777949614 Top Class Call Girl Service ...
 
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
Delivery in 20 Mins Call Girls Malappuram { 9332606886 } VVIP NISHA Call Girl...
 
2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.2024 UN Civil Society Conference in Support of the Summit of the Future.
2024 UN Civil Society Conference in Support of the Summit of the Future.
 
Sustainability by Design: Assessment Tool for Just Energy Transition Plans
Sustainability by Design: Assessment Tool for Just Energy Transition PlansSustainability by Design: Assessment Tool for Just Energy Transition Plans
Sustainability by Design: Assessment Tool for Just Energy Transition Plans
 
AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024
 
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...
Vivek @ Cheap Call Girls In Kamla Nagar | Book 8448380779 Extreme Call Girls ...
 
Honasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfHonasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdf
 
Panchayath circular KLC -Panchayath raj act s 169, 218
Panchayath circular KLC -Panchayath raj act s 169, 218Panchayath circular KLC -Panchayath raj act s 169, 218
Panchayath circular KLC -Panchayath raj act s 169, 218
 

PASTA project - City recruitment

  • 1. What tactics have each of the seven case study cities been using to recruit participants…? And which city has recruited the most so far?
  • 2. www.pastaproject.eu Renewed partnership with the Italian Rugby Federation for the VI Nations rugby tournament 2016. Video here. Valerio Bernabò testimonial highlighting the WHO’s recommended 150' of active mobility in new brochure, here. A new map on how to reach the Olimpico Stadium by foot or bike, providing cyclists a safe parking areas. Map here. Visitors brochure (here) to encourage public transport used - when in Rome go sustainable! @PASTARoma PASTA prize-giving day, Feb 15, where we gave out 20 folding bikes to 20 winners randomly drawn from those who successfully completed the questionnaire. During the PASTA day, we also took the chance to have a small workshop with contributions from a local NGO (bike2school etc). Video here PASTA Roma
  • 3. www.pastaproject.eu PASTA Vienna’s lottery takes place every 3 months, the chance of winning increases with the number of questionnaires filled in. PASTA Vienna @PASTAWien PASTA had a stand at the Bike Day in Vienna. At a Seniors Club: these seniors just completed a computer course a few weeks ago so the PASTA online survey was a great way to develop their computer skills (17/02/2016) The PASTA project has appeared in several local newspapers and health publications. All press articles here Working closely with a number of ministries and municipal authorities. The Austrian Federal Ministry of Science, Research and Economy shared PASTA via their website. PASTA Vienna At "Fem Vital" event - promote a healthy life style for women. (13-14/11/2015; City Hall of Vienna) @PASTAWien
  • 4. www.pastaproject.eu PASTA Zurich has been working closely with institutes in the recruitment of participants e.g. this open day at Epidemiology, Biostatistics and Prevention Institute Students at the university of Zürich are also a pool of potential participants that has been tapped into and the PASTA team have used both Twitter and Facebook to spread the word on this study. A short 20 second video was developed to promote the project which was shared via digital channels. This video can be watched here. @PASTAZuerich PASTA Zürich
  • 5. www.pastaproject.eu ‘PASTA in lights!’ this was shared at a screen located near a major transport hub in Newham - the Stratford Underground station. Newham article on walking & cycling appeared in the Nov 2015 issue of @ThinkingCities mag. p.20-21 Cycling champions have been photographed giving their support to the PASTA project. PASTA London offers a cash prize for participants in the survey. @PASTALondon PASTA London has over 300 followers and strategically tweets at subject- related associations and key journalists e.g. Peter Walker @ the Guardian PASTA London took the opportunity to hold stakeholder meeting ensuring key practitioners stay in contact. PASTA London
  • 6. www.pastaproject.eu PASTA BCN having been involved in three TV reportages on the project on local television. You can see them all here. A number of newspaper articles, including one in La Vanguardia have ensured recognition of the project at a local level. 6 recruiters were employed to distribute info on PASTA, and recruit potential participants by collecting email addresses at strategic points across the city. @PASTABCN PASTA BCN identified all the mailing lists that they had available to them through the organisation and projects as well as sending workplace emails. PASTA BCN has developed a social media strategy with standardised tweets and taken a targeted approach to linking with relevant organizations to retweet to their followers. PASTA Barcelona PASTA Barcelona created two tee-shirt designs and put them out to vote via Twitter for participants and followers to choose the winning design.
  • 7. www.pastaproject.eu PASTA Örebro linked up with pop up bike shops, where citizens could have their bike check-up for free, to gather participants for the survey. Sending out targeted mailings to citizens in Örebro and workplaces has been a key tactic used to recruit participants in Örebro. Articles & advertorials have been used as a recruitment tactic, selecting specialized and local media to get the word out.. PASTA Örebro
  • 8. www.pastaproject.eu PASTA Antwerp took part in a documentary to raise awareness about the impacts of pollution on our health. Antwerp had two participants writing about PASTA in a blog (one of them was linked to a popular scientific journal). PASTA Antwerp has done recruitment through workplaces presenting the project face-to-face at Nike but also using mailings through workplaces to recruit. @PASTA_Antwerpen Local events have also been a way for PASTA Antwerpen to recruit participants. PASTA Antwerpen has a strong following on Twitter and also use their personal accounts to retweet posts to build up awareness of the project. PASTA Antwerpen In the new: PASTA Antwerpen has had articles in key publications, including Gazet Van Antwerpen and Flanders Today.
  • 9. www.pastaproject.eu | 9Footer The current leaderboard….
  • 10. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 602624-2. www.pastaproject.eu