1. (Original copyprovidedonrequest)
10th
January2011
To whom it may concern
HelenAppleyard
Thisis to confirmthatI have knownHelenAppleyardformore than13 yearsand workedcloselywith
herduring2 roles(5 years+) overthisperiod.Inthe first role,Helenwasthe MarketingManagerfor
WesternAustraliawhilstIwasthe State Manager at Diageo,andmostrecentlyshe occupiedthe
positionof State Managerfor WesternAustraliaatMoët HennessywhilstIwasthe National Sales
Director.Assuch, I feel confidentandwell placedtoprovide bothaprofessional andpersonal reference
for her.
Helenhasan excellentSales&Marketingbackground,havingledbothaSalesteam, aswell asMarketed
worldleadingBrands,bothduringhertime atDiageo& Moët Hennessy.She developedanexcellent
teamwhilstleadingthe WestAustralianbusinessatMoëtHennessy,understandingthe needsof our
Brands,and ensuringthatthese flowedintothe culture,environmentandteamspiritshe created.
She ishighlycustomerfocused,buildsstrongplansandhasthe abilitytoworkacross bothOff & On
Trade customers,successfullyadaptingherapproachtosuittheirspecificneeds,whilstalways
reinforcingandachievingourBrandObjectives.She iscreativeinall she does,alwaysinnovatingand
challengingherself tofindnewsolutionstocore businessissues.
She has a strong workethic,isa self starter,andwas a soundmemberof the National Sales
Managementteamat Moët HennessyAustralia,notafraidtochallenge herpeersnorlearnfromthem.
Personally,Helenis100%reliable,honest,trustworthyandhighlyengagingpersonalitywhobrings
creativity,energyandasense of “can do” to everyaspectof herlife andbusinessroles.She
communicateswell,isaladyof high morals,excellentjudgmentandhasan entertainingpersonality.
Finally,inbusinessforme resultsare the core indicatorof success.Helen’sachievementsatMoët
HennessyAustraliaspeakforthemselves,alwaysachievingdouble-digitgrowth,the fastest growing
State in the country,and all achievedwithinthe Budgetsallocated.She neverfailedtodeliver.
Please feelfree tocontactme at anytime eitherbyemail oron mycell phone andI will happilyprovide
any furtherdetailsshouldthese be of value toyou.
CharlesGibb.
President& CEO,
Belvedere