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The new generation of EasyBloomers
Easybloom
       (http://www.easybloom.com/)
• Measures
   –   sunlight
   –   temperature
   –   soil moisture
   –   fertility
• Free Online 6,000+ Plant
  Care Tips Library
• Plant Doctor
   – recommending plants
   – assessing the health of
     your plant
A great digital tool


...people will think of this like a shovel,
something you don't garden without.
       - Holly Hayes, San Jose Mercury News, June 21, 2008
Is it well known?
Is it fancy enough?
Interactivity
How to do that?
Plants became alive in the digital
           dimension
Why to invest in it?
Utilizing the power of Social Media
Build a community from the product
   users/Plant Doktor registrants
Building up Easybloom’s Facebook
             fanpage
Using a special application
Bring your plants alive
Each product user
• Can give personality to their
  plants
• The plant needs something, it
  can communicate with you
   – E.g. your plant is thirsty
       • The cool one: I’ve dust in my
         kidneys
       • The gentle one: would you like
         to give me some water?
       • The barbarian one: You f….
         Bitch, gimme WATER
Special functions
• Calendar function – outlook, mobile,
  …
   – It can arrange meeting/date with you,
     when you can get closer to eachother
• Babysitter function
   – You can setup one of your FB/real
     friend, who can take care of your plant
   – The application will contact the choosen
     person, when your plant needs
     something (message, calendar memo)
Available for mobiles as well
Mobile application
• Importing
  data/messages/”dates”
  from facebook
• Extended search
   – You can use the camera of
     your phone to identify your
     plant
   – Before buying a plant in a
     store as a gift, or for yourself,
     it helps to decide, which plant
     is the right one for you
Viral effect…
…increasing sales
Huge database
• Media opportunities
  – Sponsors (e.g. Easy
    Gardener, Fiskars, …)
  – eDM marketing
     • Selling the database for
       marketing aims
Additional services
• Recruiting flower shops as babysitter
  service partners (service fee)
Not to see such a plant any more
     (& saving your wallet)
Social planting
Social planting

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Social planting

  • 1. The new generation of EasyBloomers
  • 2. Easybloom (http://www.easybloom.com/) • Measures – sunlight – temperature – soil moisture – fertility • Free Online 6,000+ Plant Care Tips Library • Plant Doctor – recommending plants – assessing the health of your plant
  • 3. A great digital tool ...people will think of this like a shovel, something you don't garden without. - Holly Hayes, San Jose Mercury News, June 21, 2008
  • 4.
  • 5. Is it well known?
  • 6. Is it fancy enough?
  • 7.
  • 8.
  • 9.
  • 11. How to do that?
  • 12.
  • 13.
  • 14.
  • 15. Plants became alive in the digital dimension
  • 16. Why to invest in it?
  • 17. Utilizing the power of Social Media
  • 18.
  • 19.
  • 20.
  • 21. Build a community from the product users/Plant Doktor registrants
  • 22. Building up Easybloom’s Facebook fanpage
  • 23. Using a special application
  • 24. Bring your plants alive Each product user • Can give personality to their plants • The plant needs something, it can communicate with you – E.g. your plant is thirsty • The cool one: I’ve dust in my kidneys • The gentle one: would you like to give me some water? • The barbarian one: You f…. Bitch, gimme WATER
  • 25. Special functions • Calendar function – outlook, mobile, … – It can arrange meeting/date with you, when you can get closer to eachother • Babysitter function – You can setup one of your FB/real friend, who can take care of your plant – The application will contact the choosen person, when your plant needs something (message, calendar memo)
  • 26. Available for mobiles as well Mobile application • Importing data/messages/”dates” from facebook • Extended search – You can use the camera of your phone to identify your plant – Before buying a plant in a store as a gift, or for yourself, it helps to decide, which plant is the right one for you
  • 27.
  • 30. Huge database • Media opportunities – Sponsors (e.g. Easy Gardener, Fiskars, …) – eDM marketing • Selling the database for marketing aims
  • 31. Additional services • Recruiting flower shops as babysitter service partners (service fee)
  • 32.
  • 33. Not to see such a plant any more (& saving your wallet)