The physical surroundings during a communication situation can influence the message. Elements of the physical surroundings include décor, sounds, aromas, lighting, weather, and how merchandise and other materials are configured. An ineffective configuration of materials surrounding the main object can distract from the intended message. For example, a funeral home advertisement with too many messages may distract consumers from the core message, and a sign with too much information about different unrelated services may confuse viewers on the main purpose of the business.