3. SOCIAL MEDIA!
- Free marketing
- 2014 not 2004 thinking
- Positions charity as industry experts
- Obvious presence
- Information goes straight to the person
- Supporter loyalty
- Up to date information
- Addictive & easy to access.. and getting
easier!
4. A FEW STATISTICS!
- 72% of all internet users are now active on social media
- 1.61 billion social media users worldwide
- People in the UK spend on average 4.1 hours a day online
- 1.6 hours of this is spent on social media
5. - 1.15 billion users
- Likes / Comments / Shares
- Link to Twitter/Instagram/TripAdvisor
- Feedback – Positive and Negative
- Tag & link with other organisations
- Promotions & Competitions
- Checking in – Important to have your own
identity
6.
7.
8. - 550 million users
- Short, sharp pieces of information
- 140 characters
- Retweet / Favourite
- Hashtags / Trending
- Link to other organisations
- Up to date
- Very good for businesses
11. - 150 million users
- Like Twitter but photos not sentences
- Down with the kids
- Hashtags / Comments / Likes
- Creative Marketing
- A picture paints a thousand words!
- Show your products
- Promotions / Competitions
12. SOCIAL MEDIA!
- Don’t try to be on all, just the relevant ones
- Have a marketing plan
- Know what to post
- Use marketing tools
- Stay on top of it
- Encourage reviews & check ins
13. REMEMBER….
Social Media is meant to be SOCIAL!
- Interact
- Be interested and interesting
- Apply common sense
- Be as polite as you are in real life
- Remember the 80 / 20 Rule
- Be professional but fun, keep people interested
