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Project 2     THE TECHNOLOGICALFollowers on Twitter                  Gaining                          APPROACHMarch 2, 201...
Specified                                             Outcome15              new followerson Fuzzy Days, Noir Nights Twitt...
theoryTheoreticalOrientationSocial Learning Theory                    &                  singling out
communication                                                strategy               TimelineDate   February 17       Febru...
communication             strategyStep 1         search keywords
communication                          strategyStep 2         singling out by Following
communication                             strategyStep 3         Singling Out through listing
communication                                    strategy            Step 4TWEET CONTENT  Promotions, episodes, fun facts
communication           strategyStep 5TRACK RESULTS
contrast                                                strategy               TimelineDate   February 24       February 2...
contrast                strategyStep 1         search keywords
contrast                                    strategy            Step 2TWEET CONTENT  Promotions, episodes, fun facts
contrast            strategyStep 5TRACK RESULTS
Method of Evaluation
communicationstrategy
contraststrategy
analysis &DISCUSSION
Questions?
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The Technological Approach to Gaining Followers on Twitter

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This was an experimental communication plan put into practice as an assignment for PC8103: Communication and Technology, a elective in the Master of Professional Communication program at Ryerson University.

The task was to gain 15 new followers for the Fuzzy Days, Noir Nights Twitter account. Using social learning theory and singling out techniques such as the "List" function of Twitter, this goal was achieved.

Published in: Technology, Business

The Technological Approach to Gaining Followers on Twitter

  1. 1. Project 2 THE TECHNOLOGICALFollowers on Twitter Gaining APPROACHMarch 2, 2012Hayley V Fuller
  2. 2. Specified Outcome15 new followerson Fuzzy Days, Noir Nights Twitter Account
  3. 3. theoryTheoreticalOrientationSocial Learning Theory & singling out
  4. 4. communication strategy TimelineDate February 17 February 17 - 20 February 20Step 1 2 3 4 5
  5. 5. communication strategyStep 1 search keywords
  6. 6. communication strategyStep 2 singling out by Following
  7. 7. communication strategyStep 3 Singling Out through listing
  8. 8. communication strategy Step 4TWEET CONTENT Promotions, episodes, fun facts
  9. 9. communication strategyStep 5TRACK RESULTS
  10. 10. contrast strategy TimelineDate February 24 February 24 - 27 February 27Step 1 2 3 4 5
  11. 11. contrast strategyStep 1 search keywords
  12. 12. contrast strategy Step 2TWEET CONTENT Promotions, episodes, fun facts
  13. 13. contrast strategyStep 5TRACK RESULTS
  14. 14. Method of Evaluation
  15. 15. communicationstrategy
  16. 16. contraststrategy
  17. 17. analysis &DISCUSSION
  18. 18. Questions?

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