1. IMAGE CREATIONS
BENJAMIN RICKETTS
ELISE WELTER
BOYD STACKEN
BROOKE GESTSON
KENDRA YARKE
HOLLY LINDBOE

2. MINNESOTA PROBLEMS
• Car will not start
• Running late
• Horrible traffic
• Snow everywhere

3. SHOOTER … FROM FLORIDA
 Thought you would be rusty
 You went to Reigstad Golf
 You Putt Yourself Inside

4. REIGSTAD GOLF
 St. Paul location
 HD simulator
 PGA Professional
 Competition
 Target Audience
 Objectives

5. CONCEPT OVERVIEW
“Putt Yourself Inside”
Minnesota Problems

6. MEDIA SCHEDULE
January February March April May June July August September October November December
Television
MN Wild
Print
Radio
Facebook

7. PRINT AD
Magazine
s
Billboards

8. MAGAZINES
 Print Ads in St. Paul/
Minneapolis

9. RADIO
 RADIO ADVERTISEMENT – (15 SECONDS)
 REIGSTAD GOLF
 Holiday carolers start singing, the sound of jingle bells chimes in, and children are
laughing. This continues for a few seconds until
 PERSON ONE: FORE
 There is the sound of breaking and crashing. The jingle bells cease. Children are crying.
 ANNOUNCER: Don’t ruin the holidays. Putt yourself inside. Visit Reigstad Golf
dot com for more information on our indoor golf course simulator. That’s
Reigstad Golf dot com.

10. COMMERCIAL
 Golfer attempting to play in the winter
 Requests caddy to find his golf balls
 Caddy searches through the snow, finding
different items
 Golfer picks up a new ball with Reigstad Golf
logo on it
 Scene switches to indoor simulator where golfer
has a successful lesson
 Ends with caddy finally finding the golf ball with
tagline, “Putt Yourself Inside.”

11. SOCIAL MEDIA
Twitter
 #PUTTYOURSELFINSIDE
 #thereisnooffseason
Facebook
 Updated page
 Professional pictures
 Business storefront
Reigstad Golf Website
 Pictures of simulator
 More user-friendly

12. XCEL CENTER
 Close to Reigstad Golf
 Associated with target
audience
 Large target reach
 Variation of audience

13. GET ON COURSE WITH US
 Humor feeling
 Person sees the ads, get help
 They Putt Themselves Inside

14. Questions?