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Do you want your company to grow? Would you like to reach more people in less time? If you answered yes then social media is the way to go.
The use of social media can potentially reach millions of people who may not know about this companies skills and expertise. One post, blog, or tweet can reach as many as one billion users in a matter of minutes versus mailings or phone calls that take time and money. In the past few years the prices have dropped on standard communication devices so that more people can afford tablets, phones, etc. This will cause more people to join these networks and continue to grow. With having more consumers who can see your products and services, this will increase your profits and bottom line numbers throughout the year. Also instead of closing your doors at 5 pm and sales or customer support ends and that time, you could increase your hours of operation without having to have to be in the office all this time. Consumers could communicate with technical support when it is convenient for them which people like.
Social media is a way for people all over the world to share things with each other or communicate. Communication is the big key to this. Many consumers will buy strictly from word of mouth. If they hear that your product is amazing, then they are more apt to buy your product then the other one which they may know nothing about. Blogging can be done by companies or by oneself. A company that blogs could get everyone involved that works there. For example, the shippers can blog when a certain package goes out or an employee can blog on how they helped a customer that day. It is just like having a business diary for all to use, but at the same time your consumers could also follow the blogs and know that the product they ordered has been shipped .
According to this chart published by platform magazine, the start of social media was in 1970. As you can tell it is increasing as time goes on to more and more sites. This would mean more people to reach out to and sell your product.
There are many types of social media out there. Some of the more popular ones are Facebook, youtube, twitter, and Myspace. Most of these sites are for sharing information or pictures or possibly products.
The recommendation would be for these three sites. Facebook and twitter have thousands of users who are logged on daily. You can share your business information on the site and people can share you post from there. It’s a word of mouth kind of advertising, but can spread quickly. The google site would be more for consumers who search your product on the internet. When the search results come up, they can see your web page and click on that for more details.
It is in your best interest to invest in social media with your company for a few reasons. The key reasons would be to increase the number of people who would be aware of what you offer. Another reason would be to provide better customer support and better business hours for the consumers who work later then the regular business hours. The last reason would be to keep up to date with todays technology and not fall behind in the consumer to business world. Most folks like to shop online at their own convenience and this would put you into that category. Social media is not going to go away, yet it is going to increase like it has in the past 30 years. Why wouldn’t you want to be apart of that?

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