Today Social Media has played a great role for all the online businesses in providing a great platform to establish their presence in front of worldwide audiences. However social media networks have aided many online businesses to flourish but it is still important to put a check on it to ensure that your brand image is directed in the way it is desired. Social image monitoring has emerged as a necessity of the present day which is the only factor that decides the fate of any online business overnight. So if any business wishes to take the assistance of social networks prevailing on the web then online monitoring is the first step to go for it.