The history of drive-in movie theaters dates back to 1930s. In 1932, the first drive-in movie theater was patented in Camden, New Jersey, U.S. A drive-in movie theater, sometimes also referred to as a drive-in cinema, operates similar to regular cinema theaters. However, operating costs of drive-in cinemas are relatively low, as they are in open area and do not involve air conditioning facilities like standalone cinema halls.

1. Drive-in Movie Theater Market: Introduction
The history of drive-in movie theaters dates back to 1930s. In 1932, the first drive-in movie theater
was patented in Camden, New Jersey, U.S. A drive-in movie theater, sometimes also referred to as a
drive-in cinema, operates similar to regular cinema theaters. However, operating costs of drive-in
cinemas are relatively low, as they are in open area and do not involve air conditioning facilities like
standalone cinema halls. A drive-in movie theater comprises a projection booth, a big outdoor
screen, a concession stand, and a huge parking area for vehicles.
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Key Drivers of the Global Drive-in Movie Theater Market
 Rising consumer spending on recreational activities and growth in urban population are
driving the demand for drive-in movie theaters across the world. Furthermore, young
consumers are preferring drive-in movie theaters as an alternative to standalone or in-seat
theaters. Technology advancement and rising consumer awareness in untapped markets are
expected to boost the market in the near future.
 Rise in disposable income in emerging economies is prompting consumers to spend on
multiple entertainment alternatives. Modernization of drive-in theaters and increasing
number of local players are attracting potential audiences to enjoy open-air cinemas in their
own automobiles. Global movie theater chains are renovating old drive-in movie theaters
with the use digital technology to target modern and young consumers.
COVID-19 Pandemic to Offer Significant Opportunities in the Coming Years
 Rules of social distancing during the pandemic have led to the resurgence of drive-in cinema
in different parts of the world. Drive-in cinemas were widely preferred during lockdown
days, as indoor cinema theaters were unable to operate due to the restrictions on mass
gatherings.
 Uncertainty in the vaccine programs and the introduction of new coronavirus strain in
Europe and South Africa are anticipated to further promote the adoption of drive-in movie
theaters over standalone theaters. For instance, in July 2020, The Philippines’ shopping mall
chain SM Supermalls opened the country’s first drive-in theater near SM City Pampanga.
Some of the major companies identified in the global drive-in movie theater market are:
 AMC Entertainment Holdings, Inc.
 Cineworld Group Plc
 Cinemark Holdings, Inc.
 Cinepolis
 Cineplex Inc.
 Vue International
 CGV Cinemas
 Wanda Film Holding Co

2.  Alamo Drafthouse Cinemas
 The Decurion Corporation
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Global Drive-in Movie Theater Market: Research Scope
Global Drive-in Movie Theater Market, by Screen Size
 Up to 20ft
 20-50ft
 Above 50ft
Global Drive-in Movie Theater Market, by Technology
 2D
 3D
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly
comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues,
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors
shaping their revenue potential, and demand and consumption patterns in the global market by
breaking it into region-wise assessment.
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 North America
 Asia Pacific
 Europe
 Latin America
 The Middle East and Africa
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