The document outlines the objectives, scope, and roles needed to effectively coordinate and set the in-store image and environment of a retail seller to motivate customers. Key aspects include establishing coordinating colours, lighting, fragrances, music and displays to attract customers and increase impulse buying while selling products and maintaining the desired store image. Achieving this requires roles across retail management, sales, accounting, finance, merchandising and other areas.

1. objective
working
purpose
Items
scope

2. objective
working
purpose
Items
scope
COORDINATION
TO SET AN IMAGE
SILENT
SELLER
OF THE
MARKET

3. objective
working
purpose
Items
scope
Colours
Lighting’s
Fragrance
Music
Sample testing

4. objective
working
purpose
Items
scope
Sell product
and retain
store image
Engage
attract and
motivate
customers
Display
features
and
benefits
Increases
impulsive
buying

5. objective
working
purpose
Items
scope
Mannequins
Props and
signages
Color
blocking
Cluster
display

6. objective
working
purpose
Items
scope
Retail
manager
Sales and
accounting
Finance
Brand
management
Merchandising
officer
……….and
much more