This document discusses the trends driving increased adoption of 40G networks in data centers, including data center consolidation, increased server performance, and big data demands. It introduces Cisco's new 40GbE BiDi optics, which allow data centers to reuse existing 10G fiber for 40G connections, providing significant cost savings. Specifically, the optics offer 50% savings on 40G optics and reduce the need for fiber by 75%, saving an estimated $3 billion or more in fiber cable and installation costs if widely adopted.