Food Beverage Industry Innovation Case Studies

1. Food and Beverage Industry
Case Studies
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2. Harrison Hayes was engaged by
U.S. Foodservice to conduct a
Whitespace Market Mapping and
evaluate strategic opportunities
within their “Exclusive Brands”
portfolio.
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3. Harrison Hayes was engaged by
Gordon Food Service to conduct
a GAP Analysis/Whitespace
Innovation Study focused on new
product offerings for GFS
Marketplace stores.
The result was the
identification of key new
products and market platform
strategies through 2015.
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4. Harrison Hayes was engaged by
Kraft Foodservice to develop an
Innovative Tool to identify
products that met specific
ingredient and nutrition criteria.
The result was the creation and
launch of SmartSearch
interactive tool and the
SmartChoices Program
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5. Harrison Hayes was engaged by
General Mills FoodService to
conduct an Innovation Study of
the future of the healthcare
foodservice business through
2015.
Two sub-segments were analyzed:
the long term care/retirement
case sector and the hospital
sector.
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6. Harrison Hayes was engaged by
Heinz Baby to conduct a
Whitespace Innovation and
Combinatorial Ideation Study to
uncover unmet ingredient needs
and revolutionary molecule
additions for the Nurture Brand
Franchise.
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7. Harrison Hayes represented
Kraft in the divestiture of its
Maguary Juice business to
Companhia Brasileira
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8. Del Monte engaged Harrison
Hayes to conduct a Whitespace
Innovation and Voice of the
Customer Study.
The result led to the creation and
launch of the Fruit Chillers line.
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9. Harrison Hayes was engaged by
Snyder’s Of Hanover to conduct
a Whitespace Innovation and
Combinatorial Ideation Study to
identify new product
opportunities in snack foods.
The results were the creation of
“Sourdough Specials”,
White Crème Covered Peanut
Butter Pretzel Sandwiches and
Pretzel Chips (Original and
Garden Veggie)
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10. General Mills engaged Harrison
Hayes to conduct a Voice of the
Customer (VOC) and Disruptive
Ideation Study examining the
future of dairy-based products
through 2020.
The result was the Creation of
Fizzix Carbonated Yogurt .
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11. Harrison Hayes was engaged by
Coca-Cola to conduct a VOC
Study to uncover unmet needs in
the isotonic sports drink sector.
The result was the creation of the
Powerade Isotonic Brand
formulation launched in 2006.
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12. Harrison Hayes conducted a
Whitespace Innovation Study for
Havana Rum to identify ultra
premium opportunities in global
markets.
The results was the creation of
Máximo Extra Añejo, an Ultra
Premium Extra-Aged Rum.
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13. Harrison Hayes was engaged by
Jim Beam to conduct a
Whitespace Innovation and
Combinatorial Ideation Study to
identify new ingredient and
product position opportunities
within bourbon.
The result was the creation and
launch of the Red Stag Brand.
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14. Harrison Hayes was engaged by
Bacardi to conduct an Emerging
Markets Innovation Study of the
ready made spirits segment.
The result was the identification
and creation of the Bacardi Party
Drinks portfolio of products.
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15. Harrison Hayes was engaged by
MillerCoors to conduct a Voice
of the Customer and
Combinatorial Ideation Study to
uncover new opportunities in the
beer category with a focus on
flavor.
The result was the creation and
launch of Miller Chill.
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16. www.harrisonhayes.com
Phone: 704.972.2400
Email: wsmith@harrisonhayes.com
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