SlideShare a Scribd company logo
1 of 23
Haris Alam
Mobile Vlogging
Mobile + Journalism
The state of Mobile
Used Mobile Phone or Smart
Phone
The state of Mobile
A mobile phone is an
essential device for a media
consumer, but it is also now
the most important piece
of equipment for a modern
journalist.
‫ایک‬
‫اچھا‬
’’
‫وی‬
‫الگ‬
‘‘
‫کیسے‬
‫بنایا‬
‫جائے‬
‫؟‬
•
‫بالگنگ‬
‫کے‬
‫غاز‬ٓ‫ا‬
‫کے‬
‫دنوں‬
‫میں‬
‫وی‬
‫الگنگ‬
‫کو‬
‫پوڈ‬
‫کاسٹ‬
‫ک‬
‫ہاجاتا‬
‫تھا‬
‫۔‬
•
‫یہ‬
‫اصطالح‬
‫ویڈیو‬
‫اور‬
‫ڈیو‬ٓ‫ا‬
‫دونوں‬
‫قسم‬
‫کے‬
‫بالگ‬
‫پوسٹ‬
‫کے‬
‫ل‬
‫یے‬
‫استعمال‬
‫کی‬
‫جاتی‬
‫تھی۔‬
•
‫اب‬
‫وی‬
‫الگنگ‬
‫سے‬
‫مراد‬
‫صرف‬
’
‫ویڈیو‬
‫بالگنگ‬
‘
‫ہی‬
‫لی‬
‫جاتی‬
‫ہے‬
‫۔‬
•
‫اس‬
‫سےمرادایک‬
‫ایسی‬
‫مختصر‬
،‫تحریر‬
‫جس‬
‫کے‬
‫اظہار‬
‫کے‬
‫لیے‬
‫ویڈیو‬
‫بطور‬
‫میڈیم‬
‫استعمال‬
‫کیا‬
،‫جائے‬
‫یعنی‬
‫ایک‬
‫ایسا‬
‫مواد‬
‫جو‬
‫باقاعدگی‬
‫کے‬
‫ساتھ‬
‫ذاتی‬
‫ویب‬
‫سائٹس‬
‫یا‬
‫سوشل‬
‫میڈیا‬
‫ن‬ ٔ‫اکاو‬
‫ٹس‬
‫پر‬
‫کسی‬
‫شخص‬
‫کی‬
‫جانب‬
‫سے‬
‫شیئر‬
‫کیا‬
‫جائے۔‬
•
‫کوئی‬
‫بھی‬
‫طالب‬
‫علم‬
‫مختلف‬
‫قسم‬
‫کی‬
‫وی‬
‫الگنگ‬
‫شروع‬
‫کرسک‬
‫تا‬
‫اکثرافراد‬ً‫ال‬‫مث‬،‫ہے‬
‫اظہاررائے‬
‫کے‬
‫لیے‬
‫اوراکثر‬
‫یوٹیوب‬
‫چی‬
‫نل‬
‫کے‬
‫ذریعےپیسے‬
‫کمانے‬
‫کے‬
‫لیے‬
‫وی‬
‫الگنگ‬
‫کرتے‬
‫ہیں‬
‫۔‬
‫ناظرین‬
‫کا‬
‫عقلمندانہ‬
‫انتخاب‬

‫اپنا‬
‫یوٹیوب‬
‫چینل‬
‫بنانے‬
‫یا‬
‫پھر‬
‫وی‬
‫الگنگ‬
‫غ‬ٓ‫ا‬‫کا‬
‫از‬
‫کرنے‬
‫سے‬
،‫قبل‬
‫سب‬
‫سے‬
‫پہلے‬
‫اپنی‬
‫ٹارگٹ‬
‫ڈینس‬ٓ‫ا‬
(
‫مخص‬
‫وص‬
‫ناظرین‬
)
‫کا‬
‫انتخاب‬
‫کریں‬
‫۔‬

‫یہ‬
‫انتخاب‬
‫پ‬ٓ‫ا‬
‫نے‬
‫محتاط‬
‫رویہ‬
‫اپناتے‬
‫ہوئے‬
‫عقلمن‬
‫دانہ‬
‫انداز‬
‫میں‬
‫کرنا‬
،‫ہوگا‬
‫جوکہ‬
‫مکمل‬
‫طور‬
‫پر‬
‫پ‬ٓ‫ا‬
‫کا‬
‫ذاتی‬
‫فیصلہ‬
‫ہونا‬
‫چاہیے‬
‫۔‬

ً
ً‫ال‬‫مث‬
‫جن‬
‫افراد‬
‫کو‬
‫پ‬ٓ‫ا‬
‫اپنے‬
‫ویڈیو‬
‫بالگنگ‬
‫کے‬
‫ذ‬
‫ریعے‬
‫مخاطب‬
‫کرنا‬
‫چاہتے‬
،‫ہیں‬
‫ان‬
‫کا‬
‫تعلق‬
‫کہاں‬
‫سےہوگا؟‬

‫اکثر‬
‫لوگ‬
‫وی‬
‫الگنگ‬
‫کے‬
‫لیے‬
‫براڈ‬
‫تھیم‬
‫منتخب‬
‫ک‬
‫رتے‬
‫ٹرینڈز‬
‫کونظر‬
‫میں‬
‫رکھیں‬

‫اگر‬
‫پ‬ٓ‫ا‬
‫اپنے‬
‫ویڈیو‬
‫بالگ‬
‫کو‬
‫زیادہ‬
‫سے‬
‫زیادہ‬
‫م‬
‫قبول‬
‫بنانا‬
‫چاہتے‬
‫ہیں‬
‫تو‬
‫ٹرینڈز‬
‫کا‬
‫خاص‬
‫خیال‬
‫رکھ‬
‫یں‬
‫۔‬

‫ویڈیو‬
‫بالگ‬
‫کا‬
‫عنوان‬
‫پ‬ٓ‫ا‬
‫کی‬
‫ٹارگٹ‬
‫مارکیٹ‬
‫کی‬
‫ضرورتوں‬
‫اور‬
‫ذوق‬
‫کے‬
‫عین‬
‫مطابق‬
‫ہونا‬
‫چاہیے‬
‫۔‬

‫اگر‬
‫پ‬ٓ‫ا‬
‫پہلے‬
‫سے‬
‫ہی‬
‫کسی‬
‫موضوع‬
‫سے‬
‫متعلق‬
‫پرجوش‬
‫ہیں‬
‫تو‬
‫پ‬ٓ‫ا‬
‫نے‬
‫اپنے‬
‫ویڈیوبالگ‬
‫میں‬
‫م‬
‫نتخب‬
‫کردہ‬
‫سامعین‬
‫سے‬
‫متعلق‬
‫مواد‬
‫کا‬
‫اضافہ‬
‫کرنا‬
‫ہو‬
‫گا۔‬
‫وی‬
‫الگ‬
‫کا‬
‫عنوان‬

‫صحافت‬
‫کے‬
‫طالب‬
‫علموں‬
‫کو‬
‫پڑھایا‬
‫جات‬
‫ا‬
‫ہے‬
‫کہ‬
‫کسی‬
‫بھی‬
‫خبر‬
‫کی‬
‫ہیڈالئن‬
‫ایس‬
‫ی‬
‫ہونی‬
‫چاہیے‬
‫کہ‬
‫قاری‬
‫کی‬
‫پہلی‬
‫نظر‬
‫پڑت‬
‫ے‬
‫ہی‬
‫وہ‬
‫پوری‬
‫خبر‬
‫پڑھنے‬
‫پر‬
‫مجبور‬
‫ہوجائے‬
‫۔‬

‫وی‬
‫الگ‬
‫کے‬
‫عنوان‬
‫کا‬
‫بھی‬
‫کچھ‬
‫ایسا‬
‫ہی‬
‫ہونا‬
‫چاہیے‬
‫۔‬
‫معیار‬
‫پر‬
‫توجہ‬
‫مرکوز‬
‫کریں‬

‫پ‬ٓ‫ا‬
‫اس‬
‫وقت‬
‫تک‬
‫اپنے‬
‫ناظرین‬
‫کا‬
‫دل‬
‫نہیں‬
‫جیت‬
‫سکتے‬
‫جب‬
‫تک‬
‫پ‬ٓ‫ا‬
‫اپنے‬
‫ویڈیو‬
‫بالگ‬
‫میں‬
‫دلچ‬
‫سپ‬
‫مواد‬
‫شامل‬
‫نہ‬
‫کرلیں۔‬

‫مقصد‬
‫یہ‬
‫ہے‬
‫کہ‬
‫جب‬
‫تک‬
‫پ‬ٓ‫ا‬
‫اپنے‬
‫ویڈیو‬
‫بالگ‬
‫کے‬
‫معیار‬
‫پر‬
‫توجہ‬
‫مرکوز‬
‫نہیں‬
‫کریں‬
،‫گے‬
‫پ‬ٓ‫ا‬
‫ایک‬
‫بہترین‬
‫ویڈیو‬
‫بالگ‬
‫تیار‬
‫نہیں‬
‫کرسکتے‬
‫۔‬

‫ویڈیوبالگ‬
‫کی‬
‫تیاری‬
‫کے‬
‫دوران‬
‫ایڈیٹنگ‬
‫اور‬
‫ڈیو‬ٓ‫ا‬
‫کاخیال‬
‫رکھیں‬
‫۔‬
‫ناظرین‬
‫کو‬
‫جانیں‬

‫پ‬ٓ‫ا‬
‫کو‬
‫یہ‬
‫جاننے‬
‫کی‬
‫ضرورت‬
‫ہے‬
‫کہ‬
‫پ‬ٓ‫ا‬
‫کے‬
‫ممکنہ‬
‫ناظرین‬
‫کون‬
‫ہیں؟؟‬

‫ان‬
‫کی‬
‫پسند‬
‫نا‬
‫پسند‬
‫کیا‬
‫ہے‬
‫؟؟‬

‫وہ‬
‫کس‬
‫ایج‬
‫گروپ‬
‫سے‬
‫تعلق‬
‫رکھتے‬
‫ہیں؟؟‬

‫یہ‬
‫بھی‬
‫جانیں‬
‫کہ‬
‫ممکنہ‬
‫ناظرین‬
‫کن‬
‫باتوں‬
‫کو‬
‫لے‬
‫ک‬
‫ر‬
‫جذباتی‬
‫ہوتے‬
‫ہیں‬
‫اور‬
‫کن‬
‫کو‬
‫نہیں‬
‫۔‬

‫اگر‬
‫پ‬ٓ‫ا‬
‫اپنے‬
‫وی‬
‫الگ‬
‫کی‬
‫مناسبت‬
‫سے‬
‫ناظرین‬
‫کی‬
‫شناخت‬
‫کرنے‬
‫میں‬
‫کامیاب‬
‫ہوگئے‬
‫تو‬
‫اس‬
‫بات‬
‫میں‬
‫ک‬
‫وئی‬
‫دورائے‬
‫نہیں‬
‫کہ‬
‫وہ‬
‫جلد‬
‫ہی‬
‫پذایرئی‬
‫حاصل‬
‫کرلے‬
‫گا‬
‫۔‬
‫بالگز‬
‫پر‬
‫تبصرہ‬

‫اگر‬
‫پ‬ٓ‫ا‬
‫چاہتے‬
‫ہیں‬
‫کہ‬
‫لوگ‬
‫پ‬ٓ‫ا‬
‫کو‬
‫جانیں‬
‫پ‬ٓ‫ا‬‫یا‬
‫کےناظرین‬
‫کی‬
‫تعداد‬
‫بڑھتی‬
‫چلی‬
‫جائے‬
‫تو‬
‫اس‬
‫کے‬
‫ل‬
‫یے‬
‫پ‬ٓ‫ا‬
‫کو‬
‫دوسروں‬
‫کے‬
‫وی‬
‫الگ‬
‫پر‬
‫تبصرہ‬
‫کرنا‬
‫ہوگا۔‬

‫یہ‬
‫ایسے‬
‫نئے‬
‫وی‬
‫الگر‬
‫کے‬
‫لیے‬
‫بہترین‬
‫ئیڈیا‬ٓ‫ا‬
‫ہ‬
،‫ے‬
‫جنھوں‬
‫نے‬
‫یوٹیوب‬
‫پر‬
‫نئے‬
‫چینل‬
‫کا‬
‫غاز‬ٓ‫ا‬
‫کیاہو۔‬

‫اپنا‬
‫ہدف‬
‫مکمل‬
‫کرنے‬
‫کے‬
‫لیے‬
‫پ‬ٓ‫ا‬
‫نے‬
‫اپنے‬
‫ناظری‬
‫ن‬
‫کو‬
‫تالش‬
‫کرنا‬
‫انھیں‬،‫ہوگا‬
‫اپنی‬
‫جدوجہد‬
‫اور‬
‫مقاصد‬
‫کے‬
‫ب‬
‫ارے‬
‫میں‬
‫بتانا‬
‫ہوگا‬
‫اور‬
‫یہ‬
‫تب‬
‫ہی‬
‫ممکن‬
‫ہے‬
‫جب‬
‫پ‬ٓ‫ا‬
‫دوسرے‬
‫وی‬
‫الگ‬
‫دیکھیں‬
‫اور‬
‫ان‬
‫پر‬
‫تبصرہ‬
‫کریں۔‬
‫وی‬
‫الگر‬
/
‫یوٹیوبر‬
/
‫موبائل‬
‫جرنلسٹ‬

‫موجودہ‬
‫دور‬
‫میں‬
‫یہ‬
‫تینوں‬
‫ایک‬
‫ہی‬
‫ہیں۔‬
‫بس‬
‫تینوں‬
‫کا‬
‫کام‬
‫کا‬
‫میدا‬
‫ن‬
‫الگ‬
‫الگ‬
‫ہے۔‬

‫وی‬
‫الگر‬
‫اپنی‬
‫ویڈیو‬
‫کئی‬
‫جگہ‬
‫اپلوڈ‬
‫کر‬
‫تے‬
،‫ہیں‬
‫فیس‬
،‫بک‬
‫ی‬
،‫وٹیوب‬
،‫انسٹاگرام‬
‫ویب‬
‫سائٹ‬
‫وغیرہ‬

‫یوٹیوبر‬
‫ایک‬
‫خاص‬
‫کیٹیگری‬
‫میں‬
‫کام‬
‫کرتے‬
‫ہیں‬
‫اس‬
‫کا‬
‫ایک‬
‫ط‬
‫ریقہ‬
‫کار‬
‫ہے۔‬
‫یوٹیوب‬
‫پر‬
‫ویڈیو‬
‫اپلوڈ‬
‫کے‬
‫لیے‬
‫مخصوص‬
،‫دورانیہ‬
‫مخصوص‬
‫موضوع‬
‫اور‬
‫مخصوص‬
‫طریقہ‬
‫ہے‬
‫ورنہ‬
‫ویڈیو‬
‫بیکار‬
‫ہوجاتی‬
‫ہے۔‬

‫موبائل‬
‫جرنلسٹ‬
‫ہر‬
‫فیلڈ‬
‫میں‬
‫کام‬
‫کر‬
‫سکتے‬
‫ہیں۔‬
‫یہ‬
‫اپنا‬
‫چینل‬
‫بھی‬
‫بنا‬
‫سکتے‬
‫ہیں‬
‫اور‬
‫کسی‬
‫کے‬
‫ساتھ‬
‫یا‬
‫کسی‬
‫کے‬
‫لیے‬
‫بھی‬
‫کام‬
‫کر‬
‫سکتے‬
‫ہیں۔‬
‫کچھ‬
‫اہم‬
‫باتیں‬

‫ویڈیو‬
‫کا‬
‫دورانیہ‬
‫کم‬
‫سے‬
‫کم‬
3
‫منٹ‬
‫اور‬
‫زیادہ‬
‫سے‬
‫زیادہ‬
8
‫منٹ‬
‫۔‬

‫شارٹ‬
‫ویڈیو‬
1
‫منٹ‬
‫سے‬
‫زیادہ‬
‫نہیں‬
‫ہونی‬
‫چاہئے۔‬

‫ویڈیو‬
‫ٹائٹل‬

‫ویڈیو‬
‫ڈسکرپشن‬

‫ٹیگز‬

‫تھمپ‬
‫نیل‬

‫لنک‬
‫اپلوڈ‬
‫کا‬
‫طریقہ‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
‫کیا‬
‫کیا‬
‫چاہئیے‬
Questions?
Total Cost of MOJO kit
POWER BANK = 1000
MOBILE LENS = 1200
BOYA MIC = 1600
TRIPOD = 1000
MOJO KIT BAG = 500
TOTAL = 4300
‫عملی‬
‫مشق‬

‫اپنا‬
‫موبائل‬
‫نکالیے‬

‫فرنٹ‬
‫کیمرہ‬
‫آن‬
‫کیجیے‬

‫اس‬
‫ورکشاپ‬
‫کے‬
‫حوالے‬
‫سے‬
‫ایک‬
‫وی‬
‫الگ‬
‫بنائیے‬
WORK AS MOJO
WORK AS MOJO

More Related Content

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Saba Software
 

Featured (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

Mojo Mobile Journalism