1. INDUSTRY INTRODUCTION
The Indian tyre industry has become one of the
most competitive market in the world.
with the help of new technology, ultra-modern
production facilities and availability of raw materials
at lower rate.
At present, India has forty large and medium tyre
manufacturing companies.
2. Indian tyre industry now provides direct and indirect
employment to nearly 1 million persons. Including
dealers, retailers, growers of natural rubber.
The Indian tyre industry originated in 1926 when
Dunlop Rubber Limited set up the first tyre
company in West Bengal followed by MRF in 1946.
They are expected to perform in hot, cold as well as
wet climatic conditions.
3. PRODUCTS
Passenger Car Tyres
Motorcycle / Scooter Tyres
Commercial Tyres
Farm Tyres
Off the Road Tyres
Three Wheeler Tyres
Retread
4. PROCESS OF MANUFACTURING
(1) Banbury Blending
(2) Milling
(3) Extruding and Calendaring
(4) Component Assembly
(5) Curing
(6) Finishing and Inspection
5. (1) BANBURY BLENDING
In this process, the natural rubber and synthetic
rubber is blended with some specific chemicals to
get the rubber in the used form.
Specific amount of carbon is added at the initiation
of this process.
6. (2) MILLING
In this process, the shaping of rubber takes place
as the rubber sheet, comes out from banbury mixer
is not that perfect.
This process takes place more than 2 or 3 times for
the same rubber lot, just to ensure the regularity of
the rubber sheet.
7. (3) EXTRUDING / CALENDARING
Extruding process is a very important process as it
converts the thick and heavy rubber sheets into thin
rubber sheets.
Many of the tyre components are made by this
process such as Tread, Inner liner etc.
This process is done by several different machines
such as Triplex extruder, Doublex extruder etc.
8. Calendaring is the process similar to sandwiching,
as it sandwich or calendar the thin and sharp steel
wires between the two thin layers of rubber sheet.
This process produces the steel belt which is
required in the radial car tyres.
9. (4) COMPONENT ASSEMBLY
In this stage, all the tyre components are
assembled together to make a ‘Green Tyre’ with the
help of assembling machine.
10. (5) CURING
This is the process where the Green Tyre is cured
in a Dom shape machine having mould in its inside
part at both upper and lower end.
The tyre mounted on a bladder which is inside the
Dom and then the both ends of it are closed and
the tyre is cured in the presence of Dom Steam,
High Pressure Steam, Hot water and Cold water.
11. (6) FINISHING / INSPECTION
Finishing is to be done as some irregularities are
generated on and around the tyre after the curing
process.
It is done manually by some skilled workers.
Inspection is the last stage or process of tyre
manufacturing which is very important regarding tyre’s
quality.
It includes 3 types of inspection:
- Manual inspection
- Weight balancing
- X-ray inspection
12. COMPETITORS
Apollo Tyres
Ceat Tyres
MRF Tyres
TVS Tyres
Birla Tyres
Michelin Tyres
Good Year Tyres
13. SWOT ANALYSIS
They have built a very good brand name over
decades and are an aggressive company.
They have wide distribution network.
They are continuously innovating and improving the
efficiency levels.
WEAKNESSES
Limited market share due to the presence of other
major brands in the segment.
Low presence in two/three wheeler segment.
STRENGTHS
14. OPPORTUNITIES
More tie-ups with automobile companies as it’s
mainly into B2B market.
Improved infrastructure has fuelled more and
transportation.
THREATS
Stiff competition from national and international
brands.
Volatility in raw material prices.
15. CONCLUSION
JK is on of the best tyre manufacturing company in
India. Where the improvement is required is the
relationship with its potential customer. Also in
some segment JK has not any strong hold compare
to Apollo, Ceat and others. So it can further
increase its market share through customer
relationship program and brand awareness
strategy.
