4. Product
● Orange chicken, Beijing Beef, Shanghai Angus steak? They
are NOT really Chinese food…
● Not really healthy food either...
Every 5.7 oz(161g) of Orange Chicken:
23g fat
19g sugar
6. Why do they sell so well?
● Well-targeted customers
○ People who need quick food service (e.g,
shoppers in the mall, college students, fans in
the stadium…)
○ People who like American Chinese food(Fried
and sweet)
● No competition in the defined market
(Prevent possible competitors)
8. Leadership
Andrew Cherng
Co-Founder, Co-Chair, Co-CEO
Peggy Cherng
Co-Founder, Co-Chair, Co-CEO
Monte Baier
General Counsel & Senior
Vice President, International
Development
Al Chaib
Senior Vice President,
Operations and Licensing
Andrea Cherng
Chief Marketing Officer
9. History
1983
First Panda Express
(POS system)
Orange Chicken invented
1987
Starts aggressive on
University locations
2005
First international location
2011
12. Secret Sauce
● Not about bringing authentic Chinese food to American customers,
but…
● Deliver the food that most customers want
13. Competition
● In the Chinese Fast Food category: NONE
● In Asian Fast Food category: opened Hibachi-San in 1992
● In other fast food categories: invest the followings
