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Jazz it up: Uncovering the art of powerpoint
- 1. Uncovering the art of Powerpoint
- 2. Now Ouch… this is painful … I’m stuck I think I’m getting the hang of this I <3 my slides Let me gets my hands dirty MAPPING YOUR JOURNEY
- 3. Message What are you trying to convey & to Whom Mindset What is the right mindset to be in Visual What is the best way to present FIRST STEPS
- 4. MESSAGE Think! before you do Aim Convince Educate On Spot Handouts Audience Hate LoveText size Colours Known / Surprises Simple / Complex Short / LongAnimation PlaceLimitations Notes Projector: Colours Aspect Ratios Fonts / Animation Lighting condition Screen size
- 5. MINDSET < is >LESS MORE TEXT DISTRACTIONS TRANSITIONS
- 6. MINDSET Pictionary Google “term Infographic” Group ComparisonPath / Steps
- 9. INTEREST • Large incumbents: Status quo to retain position & reduce competition ISSUE: Our client, US insurance company Prudential, wants to increase its investment in India’s insurance market but is limited by Indian Government cap on FDI (29%) PRUDENTIAL & FOREIGN INSURERS INTEREST • Increase FDI cap to scale faster • Increase ownership stake for more power & profit REQUIRED ASSETS • Understand best way to frame issue & win public support • Understand gov players INDIAN INSURERS REQUIRED ASSETS • Retain JV control; opposition gov support INDIAN GOVERNMENT INTEREST • Elected: Proof of progress • Bureaucratic: Money for infrastructure • Opposition: Retain public insurance market REQUIRED ASSETS • Gain opposition support • Become more attractive for foreign firms • Find supporters’ major interests VOTERS INTEREST • More insurance products • Jobs • Better infrastructure REQUIRED ASSETS • Better information on pros/cons of insurance bill • Gov awareness of sentiment ARENA • Media • Voting booth • Government offices/backrooms INFO to move issue • Factual info on pros/cons of legislation (incld repercussion, trade-offs) • Fuller understanding of political calculus for government and opposition • Money; gov support • Less successful players: More resources to invest EXAMPLE KEY ACTORS
- 10. VISUAL Icons : When it’s too complex https://www.flaticon.com/ Outlined Filledvs Shapes : When you want to customize
- 11. VISUAL Backgrounds http://www.pexels.com Plain Photo Photo + transparency
- 12. EXAMPLE INFORMATIONAL REPRESENTATION MAJORITY BUILDING Prudential partners with smaller Indian insurers to explain benefits of bill to opposition politicians Hold private meetings with sympathetic gov officials to explain benefits of bill Press releases inform public of advantages of passing insurance bill Form coalition of local insurers to call gov contacts to warn of job losses & lower competition unless bill passed Lobby Central Bank, Finance Ministry, & infrastructure budget committee to pass bill to increase investments Campaign to encourage voters to write or call politicians request passing of insurance bill Lobby & provide benefits to pivotal opposition politicians Propose new infrastructure spending bill based on increased revenue from higher insurance FDI limits to gain votes in parliament Indian Insurers Indian Government Voters BILL PASSED RECOMMENDTARGET
- 13. VISUAL Colours vs vs Pastel Bright Tonal CHOOSE https://coolors.co/ APPLY
- 14. FOR DATE ACTIVITIES SIZE COST Oxford MBA Students of 2017/18 16 to 19 August 2017 (Wed-Sat) Wed – Fri: Company visits Sat: Day of fun! Limited to 20-30 participants Borne by participants ~US1000-1200 EXERCISE
- 15. NOTE ON WORDY SLIDES Navigation Consistency (Colour) Colour Alert (instead of words) Flow & Segment Summarise Highlight the key Layer up Image / diagram Signpost
- 16. TOOLS Repeat, repeat, repeat USE WHEN YOUView > Layer Home > Change transparency Shape Fill > Move / animate many objects (words / images etc) together Right click >
- 17. NEXT STEPS Find & Practice: Imitate your favourite slides Dissect: View graphics in parts Try: Creating your own from concept to actual slides Save: Your own templates / inspirations
Editor's Notes
- Source for icons: Flaticon. (2018). Flaticon, the largest database of free vector icons. [online] Available at: http://www.flaticon.com [Accessed 29 May 2018].
- RESOURCE resource http://visage.co/fix-5-worst-fonts/?hvid=3PDqn1