This document discusses Brainshark, a sales enablement platform company. It provides information on Brainshark's products which include a sales enablement platform used for sales training, onboarding and coaching. The document also discusses how Brainshark is used across various industries for training, sales, marketing and communications. It provides examples of how Brainshark software is used and discusses security methods like single sign-on and IP restrictions used to safeguard Brainshark systems. Finally, it mentions Brainshark's new cloud packages like the Learning Cloud, Marketing Cloud and Sales Cloud which help maximize business communications.

1. MSC 6301 – MANAGEMENT INFORMATION SYSTEM
ABDUL HAMEED.A.H (170292601055)
DEEPIKA.V (170292601064)
MBA – ‘B’
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3. INTRODUCTION
Brainshark is a privately held technology company based
in Waltham, Massachusetts that provides a sales enablement platform and product
suite.
PRODUCTS
• Brainshark provides Web-based applications and products, delivered via software as
a service, to help companies improve sales effectiveness and productivity. The
company offers a sales enablement platform and product suite.
• The company’s core product is Brainshark, a sales enablement platform which helps
organizations create dynamic content used for sales training, onboarding and
coaching.
• Brainshark launched its coaching solution in February, 2016 MIS

4. CONTDS…..
• Brainshark is used in a wide range of industries, including
insurance, healthcare, financial services, technology, non-profit, and others
for training, sales and marketing, channel, and corporate communications.
SOME OF COMPANY USES BY BRAINSHARK SOFTWARE
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5. PROCESSING STEP
3 Ways to Improve Your SDR Hiring Process
In today’s job market, there’s a lot of demand for quality sales
development talent. Many organizations are moving towards a more heavily
weighted inside/digital sales model which is putting more pressure on hiring
managers to get quality talent in the door, quickly. At Brainshark, I was
tasked with more than doubling the team that I inherited about 8 months ago.
• Use LinkedIn Creatively
• Have a consistent, ironed-out process
• Understand career ambitions and demonstrate a path
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6. CONTDS…..
1. Use LinkedIn Creatively
I decided to take a very different approach with LinkedIn – I wanted to stand out above
the noise, even if it took some time to do it. Instead of repeatedly posting job descriptions for
account developers, I decided to turn my own profile into one:
2. Have a consistent, ironed-out process
A lot of hiring is done based on feel and instinct. I’ve found that this largely gets
justified by the need for a candidate to be a cultural fit with the team (which is highly
important). Having said that, you’d be surprised how many more winners you’ll get by
defining a strong hiring process and consistently sticking to it, regardless of who the
candidate is and who referred them.
3. Understand career ambitions and demonstrate a path
This piece of the puzzle is my favorite because it holds both the candidate and the
organization equally accountable.Most of the younger talent these days don’t aspire to be
a career SDR so companies need to provide a clear path in and out of that role. But it’s also
incredibly important to set expectations accurately – especially timelines.
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7. ARTIFICAL INTELLIGENCE
ARTIFICIAL INTELLIGENCE OF BRAINSHARK
• BRAINSHARK HAS INTRODUCE THE PPT BOARD FOR EVERY COLLEGE
FOR PPT PRESENTATION
BENEFITS
• It use for the every college for doing power point presentationin classes
• It not need projector for the power point presentation
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8. CONTS….
• They need not require the sysytem for reading the ppt or to create
the presentation
• Already have an design and also have an create the design in own
creativity
• Also an connect phone with wifi connection and also connect with
bluetooth and data cable
• Also users in the office
• It attach the audio and video setup need not require the speaker
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9. STRATEGYTO SAFEGUARD THE SYSTEM FROM THREAT
DURING THE PREPARATION FOR PRESENTATION
• Brainshark fundamentals for private/public presentations.
• The Brainshark URL syntax and how it can be used to
capture viewer information.
• Advanced techniques for providing Brainsharksecurity.
• Brainshark User profile creation.
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10. CONTDS…..
ADVANCED SECURITY METHODS:
• Beyond creating Private Brainshark presentations, Brainshark provides several methods to
enhance a more site-wide security environment.
SINGLE SIGN – ON:
• Brainshark’s Single Sign-on (SSO) implementation allows users who have already logged in to their
corporate web site or network to access to their Brainshark site or Private presentations without
the need to re-login to Brainshark.
IP RESTRICTIONS:
• Administrators can access The IP Restrictions feature through:
My Applications > Administration > Manage Company > Advanced Options > Restricting Site Access
LOGIN AND GO:
• Brainshark offers an alternative approach through its Login-and-Go function to accommodate
client environments that do not support SSO. Login-and-Go is accessed through a special
Brainshark URL that identifies the user and the Brainshark destination
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11. INCORPORATION OF FUTURISTIC TREND TO THE
SYSTEM
• NEW CLOUD PACKAGES:
Brainshark’s new packages make it simple for customers to
purchase and use Brainshark’s video presentation technology
according to their functional needs – helping to maximize the
reach and results of business communications. The offerings
include:
• Brainshark Learning Cloud.
• Brainshark Marketing Cloud.
• Brainshark Sales Cloud
• Additional packages include the Brainshark HR Cloud MIS

12. CONTS….
Brainshark Learning Cloud
Organizations can quickly create, deploy and manage mobile-ready presentations,
courses and curriculums for eLearning and mLearning needs. Employees, partners and other
audiences click to access the content for formal training and certification, as well as informal
“just-in-time” learning.
Brainshark Marketing Cloud
Used for capturing the attention of Web visitors, prospects, customers and partners,
the Brainshark Marketing Cloud improves demand generation and external communication
activities. Marketers can drive measurable results from inbound marketing, email campaigns,
social media and event promotion.
Brainshark Sales Cloud
Incorporating the capabilities of the Learning Cloud, Marketing Cloud and more, the
Brainshark Sales Cloud is a comprehensive sales enablement solution for sales training and
onboarding, prospecting and social selling, and both on-demand and live presentation needs.
Additional packages include the Brainshark HR Cloud
increasing the reach of corporate communications in areas such as open enrollment,
benefit plans and executive updates, the Brainshark Learning Cloud – Authoring for LMS, MIS

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