2. Information, education and communication
(IEC) combines strategies, approaches and
methods that enable individuals, groups, and
communities to play active roles in achieving,
protecting and sustaining their own health.
Embodied in IEC is the process of learning
that empowers people to make decisions,
modify behaviors and change social
conditions.
IEC- Theoretical Meaning
3. IEC of Urself as consultant (Activist) of
Behavior Change Communication (BCC) not
as officer
1st you have to change your own mind
set
Don’t think that you are going to field as
a job duty or your Majbori.
If you want to growth and progress of
work you have to be proactive
4. Don’t go to field with blank mind.
You should be well informed about
the village Socio-economic profile
i.e population, education status,
culture.
Strategy is very important- How, to
whom you have to approach
Information:
5. Education
Utilize your education in real sense.
you should be balanced.
barriers are spontaneous.
Don't be afraid from challenges.
6. Sense of responsibility
Skills in planning
Willingness to take risks
Staff supervision
Skill in problem-solving
Capability to generate Communication new ideas
Ability to work in groups
Human resource Development
Stimulating leadership
7. Communication
Communication gap is biggest barrier in
field of community development.
Try to communicate only communicate.
Don’t be hesitate: Ask what ever you want
to know & if you have any problem with
your Seniors & with Your Sub-ordinate
10. IEC in Water Sector
Information in Community awareness:
Information in form of
Broachers
Leaflets
Flyers
Leaflets etc.
This information may be 1st hand or as
secondary data.
The information in water sector will
relates to water borne diseases,
benefits of safe & potable water.
Services provided by department
11. Trainings(HRD)isanimportantaspectofIEC
Don’t ever think that IEC different from HRD
HRD is a part of IEC
Training should be well defined objective
and result oriented.
Training category Is most important i.e
Technical V/s Social aspects.
Training material should be brief and in
local language.
Education in IEC - is to build capacity
12. Implementation of IEC Activities in Rural Water Supply
Main Effective IEC Activities:
Interpersonal communication (IPC) : IPC means
frequent visit to places of village community for
rapport building.
Water Testing: Is very important where
community are using contaminated water from
hand pumps, submersible instead of potable
water. Can motivate then for potable water.
School Rallies : School rallies is an important
IEC activity from beginning stage to Post
implementation stage.
13. Focused Group Discussion(FGDs) : will cover all
issues related to water.
Wall Writing : Depict Slogan messages, pictures on
water born diseases ,water contamination, safe water.
Transparency Wall : Wall painted on water works site
with the information i.e. date of commissioning,
revenue collection, electricity bill, tarrif collected every
month etc.
Nukkar Naatak & Street Play : Awareness, education
with entertainment, focused on water issues.
14. 8
8.5
10
8
9
7.5
10
10
0 2 4 6 8 10 12
Posters
Brochures/ flyers
Exposure visits
Wall writing/ transparency
wall
Rallies
School Competitions
IPC
Water testing
SCORING
IEC EFFECTIVENESS WITH ITS RATING
15. Overview of tools for planning & working with the
community
Working and
planning tools
PRA
(Participatory
Rural
Appraisal)
Brief description
Process used in
development
programmes to help
rural communities
to organize their
knowledge,
identify and prioritize
local development
needs, participatory
data collection
exercises, participatory
analysis
Advantages:
full participation of
communities right from
the start;
plans reflect a field
reality;
establishment of good
working
relationships and
communication
lines between authorities
and the
Community
16. Action
Research
The above tools can
be used,
including a review of
experiences in
the field in a
participatory way &
over a period of time
Advantages: close to
reality,
integrates social
change dimension,
learning by experience
Disadvantages: time-
consuming,
needs acceptance of
participatory results
Mapping of
community
Drawing of a simple map
of the
community, developed by
both
women’s and men’s
groups, showing
boundaries, water
sources, housing
infrastructure, roads, etc.
Advantages: provides a
vision
of the community by the
community,
and updates information
Disadvantages: more an
information collection
tool than a
planning tool
17. Transect
walk
This results from a
walk with
community
members and
describes the
natural
environment and
areas of
use, with particular
problems or
possible
opportunities
Advantages:
direct
information
on surroundings
observed and
shared with
community
members
Disadvantages:
requires
subsequent
further analysis
18. Professionals in the sector are realizing that the
implementation of O&M is not just a technical
issue, but has social, community, gender,
financial, Institutional, political, managerial and
environmental aspects as well.
Community Participation in Operation
& Maintenance (O&M)
19. Definitions Operation
Operation deals with the actual running of a service
(e.g. provision of fuel, starting or handling of pumps,
control of water collection points,
general mechanical or water treatment procedures,
hygienic handling, etc.).
Maintenance
Maintenance deals with the activities that
keep the system in proper working condition,
including management, cost recovery, repairs
and preventive maintenance.
.
20. Relevance of a Gender Approach in water
Management Sector-Women vs Men
Gender-balanced development
Since women are the key implementers of health
practices. Generally have not been given much say in
decision-making
● Women have a keen and direct interest in water
supply, sanitation and hygiene
● Men and women, by sharing the responsibilities,
decision-making and problem-solving, contribute
to a higher efficiency of the
• Women transfer behavior patterns to their children
21. Definitions Sustainability in Rural Water Supply
A service is sustainable when:
➽ it functions and is being used
➽ it is able to deliver an appropriate level of benefits)
➽ its management is institutionalized (community
management, gender perspective, partnership
)
➽ its operation, maintenance, administrative &
placement costs are covered at local level (through user
fees, or alternative financial mechanisms)
➽ it does not affect the environment negatively.
22. CompositionofVillageWater&SanitationCommittee
1 Sarpanch of village Panchayat Chairman
2 Lady Panch (Chairman of Village Health &
Sanitation Committee (NRHM)
Convener
3 One Panch Nominated by GP Member
4 One lady School teacher Member
5 Multi Purpose Health Worker (MPHW) Member
6 Pardhan of Sakshar Mahila Samooh Member
7 Acurlated Social Health Activist ( ASHA) Member
8 Village Chowkidar Member
9 Mahila Mandal Pardhan Member
10 Representative of PHED (Incharge of Village) Member
11 Anganwari Worker Nominated by the
Department
Member
12 Swatchata Doot deployed under TSC Member
13 Any other member with permission of VWSC Member
23. Typical tasks of a Water Committee (VWSCs)
1. Represents the community in contacts with
support agencies
2. Coordinates with other community institutions and
decision-making bodies
3. takes up assigned roles and tasks
● ensures equity
● organizes contributions
● organizes effective O&M
● ensures accurate financial management
● promotes hygienic and effective use of facilities
● holds regular committee meetings
● ensures good communication at all levels
● provides information and feedback
24. Pre Requirements for IEC
Actvities
•Banners with Department logo.
•Fly Cards for Rally, Road show.
•IEC Material-Brouchers, Flyers, leaflets,
Flip Charts, Success Story books.
•Digital Camera
26. Advance Action Plan Performa for providing information w.r.t.
trainings to be conducted by DWSM
Name of the District/DWSM
Period of reporting: 01.07.2012 to 31.07.2012
Sr.
No.
Name of the
officials who
shall conduct
trainings/Activity
Venue/village
of the training
Date of
training to be
conducted
Thrust
areas/subject
of training
Remarks
Sample Format
