You can more Healthy with JYM JYM is motivated to use your data based on your physical activity to grow your character and interact with your friends so that you can enjoy more physical activity.

2. Before we start, Let play a simple O,X game

3. Is this game?

4. Is this game?

5. The answers are

6. All

7. How was the process to find the answers?

8. Actually, these
are concepts
written in a book
출처: 체육학대사전

9. In this regard, We could know that

10. Playing game is fun in itself!

11. We help you to walk playfully
Project. JYM

12. What game? Funny? Money? Similarity? Capability?
Plan of the game.
Outline
Characteristics
Additional function
Flow(몰입)
Lovely day
Profit model
Big picture
Game App
Health App
Rewards App
Team
Schedule & fund
Risk management

13. OutlineWhat is JYM?
Daily life
Digitizing to game Competition
JYM is a health-tainment application for developing users’ physical activity.

14. Providing exercise programCharacteristics / Differentiation
1. Include Run-game factor using exercise program with “real time data”

15. Not complicatedCharacteristics / Differentiation
2. Replaced complicated fighting system of other games
with “Simple walking”.
‘Idle game’. The game progresses with walking not touch.

16. My other self ‘Persona’
3. The ’Persona’ is changed by user’s activities.
Characteristics / Differentiation

18. Additional function
War
 Purpose: Competing with others through game using data.
Function: Using resources gotten from walking, proving battle/ranks between AI and user immediately.
 Need: Factors stimulating users competitive mentality and rewards.
 Merit: Set relations between users’ friendship, conflict so that it will prevent users leaving.
 Purpose: Set physical activity goals per day and motivate user.
 Function : Provide statistics which is achievement for 1 month to users.
Need : Add health care application functions and provide information on user activity.
 Merit : Achieving voluntary goals through compensation.
 Purpose: Buy/Sell items purchased through physical activity.
Function : A system selling various items in cash per category.
 Need : Create demand of consumption for increasing character growth and combat power.
 Merit : Create attachment relationships with Persona and users online.
Goal
Store(Development of store containing commodity products in the future)

19. Business Model
What game? Money?Funny?
Outline
Characteristics
Additional function
Flow(몰입)
Lovely day
Business model
Big picture
Game App
Health App
Rewards App
Team
Schedule & fund
Risk management
Similarity? Capability?

20. Business ModelProfit structure
Too transparent BM? Or qualified BM?
 Payment In App
- Paid items in game
- kinds of Helpers
e.g. kind athlete
greedy miser
 Advertisement in App
- Watching the ad
 Increase rate of making goods
- Banner ad
 insert the banner ad on
auditory scene or situation.
So, ask a first question “How we make money in the game?”

21. Business ModelProfit structure
Really, structures are problems?
Real post mortuum of 드루와 Dungeon
Expected sales compared to Downloads
It was not problems of BM, but problems could not deliver values to customer
Value of the health
Fun
Ask a second question “How existing apps could be successful irrespectively of BM structural problems?”

22. Profit structure Big Picture
Partnership with health care Real commodity(O2O)
Prepare groundwork well, promote the latter half.
It is important to observe trees, but also important to look at mountains far away.
 Wearable device
- already released many wearable devices
- Bands and watches are prime target
- Low-price model ‘Mi-band’
- National brand ‘직토’
 Merchandising commodity
- Doll, Lego blocks etc..
- character goods
- Online Commodity like emoticon
 All smart devices
- IOT products
- Smart glasses
- Measurable fitness goods
 Health product and service
- Sporting goods : gym balls, dumb-bell
- Health foods : creatine, chicken breast
- A fitness center voucher
- Medical examination discount coupon

23. Money? Similarity?
Management
Capability?
Outline
Characteristics
Additional function
Flow(몰입)
Lovely day
Profit model
Big picture
Game App
Health App
Rewards App
Team
Schedule & fund
Risk management
What game? Funny?

24. Management Team Competence
GGapps develop design evaluateManage
Design
Jo Yoonsoo ys__-__-@hanmail.net
Nov.~ Dec. 2016 Directed ‘commonodd’ video
Apr. 2015 Participated ‘Running women’
Univ of Seoul student
Yoon Yeojung yeojung2014@gmail.com
Jun. 2016. Web designer ‘CN Trecking -tour’
Dec. 2015 Prized ‘Handwriting and design’
Univ of Seoul student
Organization
Development
Moon Soochang mark5475@naver.com
Nov. 2014. Launched ‘Impossible Jewelry Rush Android’
Sep. 2013. Launched mobile app ‘Like Bag’
Seoul national university of science and technology (prospective graduate)
Jung Taehwa taehwa13@naver.com
Jul. 2014. ~ Oct. 2015 PM of Webtoon Comicstory
May ~ Jun 2014 Corp. Kyo won, developed child education app
Corp. Story forest, Play-Plus, Winny works
Oct. 2012 ~ Apr. 2013. Samsung electronic Galaxy S4 ‘Group play’ development etc.
Evaluation
Park Dalkyung pdk3450@gmail.com
Mentor of business center in Sungbuk-gu
Kookmin University Professor, Director of Game education
Hwang Sunhwan shhwang@uos.ac.kr
Georgia State University Ph.D
National Seoul University Bachelor, graduate
Univ of Seoul. Department of Sports science Professor
Major in Leisure sociology & psychology
Lee Yoonjae tjlee@naver.com
Launched ‘Go-Stop’ Series – competition application
Yuhan university (prospective graduate)

25. Road Map
Balancing between development and promotion, while drawing a road map accord with the big picture.
Done
Application
Marketing
Big Picture
Area M1 M2 M3 M4 M5 M6
Application development
Beta test
Recruit advance reservation
Complete the design at least
Recruit Beta tester
Advance reservation event
Community promotionCommunity activities
User feedback / supplementation maintenance
Diversify character skins and items
Internal test
User feedback / additional design
O2O business planning
Contact and partnership with Smart device company
Pilot Test by samples Establish O2O business planning
Launching time
Management

26. Present situation
Apr. 2017
Jul. 2017
Accelerating currently
development & plan operation of funds
Equity (S)
Borrowed (B)
20,000
20,000
Total 42,500
Personnel expense
Publicity expense
28,000
2,500
Total 32,500
Support 2,500
Total 10,000
IncomeOutcome
Plan
App develop
90%
60%
Average 75%
Design 80%
The others 2,000
Web page
SNS
99%
30%
Average 53%
Café on internet 30%
DevelopManage
partnership with ‘Samsung Health’ apps
Move in DMC S-Flex center(Space for delveloper)
Management

27. Risk ManagementManagement
• [Plan] Risk about collapse of balancing economic structure in game
: Modify some parts of plans referring paid items(Two type) in many Idle game.
• [Plan] How to control the users with the screen turned off?
: Recognizing speed section by sound, if it is below the standards, would be stopped and warning
• [Develop] Can you make the big size game ?
: We are have been cooperating with PM class, and we have lots experienced men.
• [Marketing] Make it well but can not sell it ?
We have considered marketing at planning stage, securing various channel (Ad, Offline competition etc.)
• [Team composition] How do you keep going together with team members?
: So far, we have been working and winning together and my team members are my only advantage.

28. Thank you