User Experience is Included at Every Level User Experience is included at every level of business. This can be seen in the culture of a company. Through the content, products and services that the employees create, the company engages with its consumers. User experience is integrated into every touchpoint of a company's infrastructure when people engage with a brand. Learn why it's important to have a Generalist on the team to oversee the User Experience for a company at every level of its processes, including: hiring, design, development, advertising and marketing.

2. User Experience Included at Every Level

3. @luckygirliegirl
IAmAGoodMix.com
#IAmAGoodMix
#MagentoImagine
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Christina Aldan

4. User Experience
“Design must seduce, shape, and more
importantly, evoke an emotional response.”
- April Greiman

5. Defined
“User Experience” - The international standard
on ergonomics of human system interaction,
ISO 9241-210 defines user experience as "a
person's perceptions and responses that result
from the use or anticipated use of a product,
system or service.”

6. Defined
User Interface (UI) vs. User Experience (UX)
“UI is the saddle, the stirrups, and the
reigns. UX is the feeling you get being able
to ride the horse, and rope your cattle.
- Dain Miller, webdesigndepot.com

7. Examples
1. Ex. UI is the app icon on your smartphone
touchscreen. UX is how pleasurable it is for
clients to press the icon, their response
time, how often they press the icon
2. Ex. UI is the newsletter system you use to
communicate with clients. UX is the client’s
emotional response, how often they engage,
how long it takes them to reply to you.

8. Influencing Factors
• System
• User
• The Context of Use
= The resultant emotional response to your brand

9. Elements
• Marketing
• Branding
• Visual Design
• Usability

10. Why is it important?
We want to create services and products
that are:
• Simple
• Valuable
• Effective

11. @luckygirliegirl
IAmAGoodMix.com
#IAmAGoodMix
#MagentoImagine
702.900.3419
LG@LGDesigns.co
Christina Aldan

12. “As designers and architects of the future, we have
an opportunity to play a powerful role in
constructing reality and improving humanity’s
experience on this planet. Design can be
reactionary, responding only to current conditions,
or it can be visionary, by presenting solutions to
problems yet undefined.”
– Venessa Miemis

13. UI/UX Creates Life Experience
Give your clients a consistently positive experience every time they
engage with your brand
“So easy
to use!”
Great collec2on
of slides easy to
edit.
Excellent
Service.
“Great
Product!”
“Thank
You!”
“Great
collec2on of
slides easy to
edit”
“Fun!”

14. Why do people engage?
EmotionsMotivations
Values

15. Where do they engage?
• Services
• Products
• Website
• Employees
• Apps
• Meetings
• Conferences
• Swag
• Social Media
• Digital Advertising
Touch Points
w/ Your Brand

16. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

17. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

18. Core Values of Your Culture
The Core Values of your company’s
culture are expressed at every level of
User Experience.
How are your company’s values being
shown to your clients through your
products and services and design?

19. Examples:
It’s best to do one thing really,
really well.

20. Examples:

21. Examples:
We strive to make sure that everyone — in any
environment — can take advantage of technology. We
are constantly curious and we never stop trying to find
smarter ways to get things done.

22. Examples:
“Employees love having the
choice to bring whichever
smartphone device they like to
work.”
“You have to be really savvy
about tools available that enable
you to provide consumerization
and mobility while still providing
security. ”
– Adriana Karaboutis, Dell CIOInstituted BYOD Policy in 2012

23. Examples:
Innovation that matters, for our company and
for the world.

24. Examples:

25. Examples:
Results first. Substance
over flash.

26. Examples:

27. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

28. User Interface
• When you are talking to others who might be candidates to work at
your company, do you talk bad about the existing team or are you
suggesting the team could use the talents and skills of a fresh mind?
• Is your mobile app interface simple or does it require instructions?
• Are products easy to purchase or is it a complicated process?
• Can customers quickly and easily engage with your Customer
Service Department?

29. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

30. Questions to Ask?
Market research offers insight…
• How many times do clients engage with our brand before they buy?
• Are users getting value from interacting with our brand?
• Are feelings consistently positive when interacting with our brand?
• Would they recommend our products/services to a friend?
• Are our core values emitted at every level of our product’s design?

31. Examples of Metrics
We measure User Experience
with market research tools:
• Surveys
• Focus Groups
• A/B Testing
• Heat Maps
• Time Spent Engaged
• Interviews

32. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

33. Who is Best For the Job?
• Creative Directors
• Project Managers
• UX Designers
Generalists are excellent at overseeing UI/UX because
they are great at understanding inter-relationships and
continuity between all the moving parts. They are multi-
solutions oriented because they are multi-specialists:

34. Generalists
Generalists can help manage the User
Experience for a company at every level:
• Hiring
• Design
• Development
• Advertising
• Marketing

35. Overview
With so many
components, it is
important to have
a generalist on
your team to help
with flow.
Source: Michael Cummings –
uxdesign.com

36. Elements
Business Culture
Core Values
Brand Messaging
Logo Design
Focus Groups
A/B Tes2ng
Data Analysis
Surveys
Emo2onal Response
Brand Engagement
Loyal Clients
≠
Brand Identity
‘
Mobile App
Customer Service
Products
Conferences
User Interface
Crea2ve Director
Project Manager
UX Designer
Overseer
Market Research User Experience

37. Questions?
Christina Aldan
@luckygirliegirl
IAmAGoodMix.com
#IAmAGoodMix
702.900.3419
LG@LGDesigns.co

38. Thank you!