Energy efficiency transition and new ECO range activation plan

1. Energy efficieny transition at
Philips Turkey

2. In 2015, Philips Turkey launched an energy-efficient (ECO) Floor Care portfolio
Before the launch of the ECO portfolio, a customer assurance program was put in place for internal and external
customers. Preparations included the development of the communication strategy based on local consumer insights as
well as local ATL and BTL activations. In order to educate stakeholders about change; training kits and exciting demos
were developed, while internal sales team, regional distributors, key account managers and other in-store personnel
received training. philips.com.tr floorcare pages were updated as well as a number of informative promotional campaigns
developed to increase the number of customer reviews on NEW ECO SKUs.

3. Philips PR Event
ECO Range Launch

4. Media Coverage