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recruitment & retention introduction V2
- 1. On-line Recruitment & Retention 1Recruitment & Retention ǀ Gil Pal & Hagit Nof ǀ Aug 28th, 2016 On Line Patients Recruitment & Retention Services
- 2. On-line Recruitment & Retention 2 Challenges Loss of time 80% of clinical trials fail to meet the recruitment target on time Loss of money Each day a drug development program is delayed, costs $40K in operational costs and $600 to $8M in lost of opportunities Increased complexity Over the past decade, the average eligibility criteria for clinical trials have increased by 58%, while patient enrollment rate dropped by 21% and retention rates fell by 30% Dual competition Competition is fierce on each patient and on site attention
- 3. On-line Recruitment & Retention 3 Solution Reach out your patients onlineSite optimization Traditional advertising
- 4. On-line Recruitment & Retention 4 How it works ? Our services lead the patient journey Engag ed Learning the study specifications and patients target, to provide estimation where best to open sites on the globe Prediction Using customer retention methods to motivate the patient to complete the study Retention Creating a supportive environment to optimize the recruitment stage, by using our PRM tool Screening Optimization Evoke potential patients awareness to the study and invite them to leave details and consider participation Lead Generation Seeking treatment Trial candidate Enrolled Engaged
- 5. On-line Recruitment & Retention 5 Advantages
- 6. On-line Recruitment & Retention 7 Building an on-line campaign specifically designed for your study to generate "leads" - people who are considering to participate in your study and interested to hear more information. The campaign targets audience per geographical area and relevant criteria. On-Line Lead Generation
- 7. On-line Recruitment & Retention 8 Online Digital Campaign
- 8. On-line Recruitment & Retention 9 Few working days after IRB approval is obtained, your campaign will be “on-air”. At any country in every language you need. Fast Set-Up
- 9. On-line Recruitment & Retention 10 Sites should recruit patients and we want you to benefit from that. We supply leads only to complete a recruitment gap. No. of leads per site can be determined on a monthly basis. Filling the Gap
- 10. On-line Recruitment & Retention 11 Cloud-base customized PRM tool is a significant aid for sites in managing the recruitment, screening & retention activities. Constant insight on sites’ performances and lesson learned from the success stories. Site Optimization
- 11. On-line Recruitment & Retention 12 Patient Relationship ManagementTool - PRM ***** ***** ***** ***** ***** ***** ***** ******** ******** *****
- 12. On-line Recruitment & Retention 13 • Success fee pricing model – you pay only for leads you get. • No Initial investment - stop the campaign once patient target is achieved, without compromising high fixed investment. Cost Effectiveness
- 13. On-line Recruitment & Retention 14 Successful recruitment & retention process is highly attached to the patient satisfactory and commitment to the trial. As a digital company, most communication with the patients through their entire journey in the clinical trial, will be automated, with no extra work at site level. Patient Centricity
- 14. On-line Recruitment & Retention 15 3 dimensions of flexibility: • Choose which services you need per your clinical trial stage. • Choose which sites to involve, how many leads to refer them and for how long. • Change your choices when needed Total Flexibility
- 15. On-line Recruitment & Retention 16 • Psychiatry (Brainsway, Optimise, Eulast) • Oncology (Tiltanpharma), • Gastroenterology (Vibrant, Abott), • Dermatology (Mediwound, Sol-Gel) Recent Experience
- 16. On-line Recruitment & Retention 17 Contact us at hello@nrollmed.com
Editor's Notes
- Whether you are a sponsor, CRO or Hospital, patients’ recruitment is probably one of your biggest concerns. Competition for trial subjects is intense and patient participation is a critical bottleneck in the clinical trials. What do you find the most relevant challenge from your experience ? What is your specific challenge in the study ?
- In the traditional way, trial’s candidates are limited to the patient population of the physician/ site and once exhausted the site’s recruitment slows or halted. nRollMed is specializing in extending the reach and the target population of the trial candidates by increasing the awareness to the trial to all potential patients within the sites geographical region no matter where the patients are treated, and have them actively approach the site and show interest in joining the trial. nRollMed provides 2 layers in 1 service. In the first layer we provide leads of potential patients. We do that by developing a digital presence of the trial that explains the candidates about the trial, the team, its advantages and criteria and allow them to express interest to join. The digital online advertising is active, i.e. constant evaluation of the website and new landing pages’ development in a format of A /B testing, that will ensure maximum effectiveness in the shortest time period. In the second layer, and equally important, we provide the recruiting sites (hospital, clinic), effective tools to manage the recruitment process of the candidates and help keep high recruiting rate and reduce drop-outs at the recruitment stage. We also provide the sponsor periodic reports about the recruitment status. time lost never comes back In the second tier we do screening optimization. nRollmed keeps a direct contact with the sites. We provide them our in house and customized “patient relationship management tool”. The tool is a web based software, very easy to use and requires no efforts from the sites side . This effective tool is a game changer that helps to keep high recruiting rate and reduce drop-outs at the treatment stage. We also provide the sponsor periodic reports about the recruitment status. Extend the reach for trial patients to the online world & optimize all sites performance
- We suggest a different model of site identification, where patient recruitment is considered before sites and investigators are identified. For years, the clinical trail industry invests much in identifying the sites with the correct qualifications and credentials, considering standard of care, key opinion leaders etc. and yet, 30% of sites will fail to recruit a single patient and 50%-70% will fail to meet their recruitment target. It is time to deploy new methods. we will use live data about patients’ interest you can use as your main criterion in site selection. The average cost of initiating a site is $20,000 - $30,000 and the estimated cost of maintaining sites is $1,500. Our capabilities in identifying geographical locations where recruitment success is more probable, can dramatically influence your recruitment time and save a fortune Whether you are a sponsor, CRO or Hospital, patients’ recruitment is probably one of your biggest concerns. Competition for trial subjects is intense and patient participation is a critical bottleneck in the clinical trials.
- Another
- Another
- “on-line Lead generation” The process: * Learning about the indication and study specifications * Prepare material to IRB and obtain approval * build a study “internet site” (landing page), where initial and clear details are presented and motivation is explained. * unique digital search strategies are used to introduce the landing page to potential patients in social communities, search engines and other. * Per geographical area, we provide sites with contact details of potential patients who agreed to be approached (leads). we are not limited to each specific site patients. We create Study's online presence with exposure to geographical and criteria wise relevant audience.
- 2-3 working days after IRB approval is obtained, your campaign will be “on-air”. At any country in every language you need.
- Filling the gap We know how to attract people in the geographical areas relevant to the study, so you don't spend money on irrelevant potential candidates. You can start working with us at the beginning of the recruitment stage, knowing you will pay only for those patients you want us to complete, so once sites ‘ ability to recruit is dropping, you are already set up with our solution
- “Site optimization” we want sites to work smarter. Not harder. Our cloud based system gives the site staff a supportive tool to easily manage and communicate with each patient. among other features, our system includes automatic appointment reminders, messages generator, synchronization among study staff members, current status of each patient, tasks initiation and prioritization. When sponsors are competing on study staff attention and fighting to improve performances, our system is a a necessary tool We optimize the performances at the site level. We are using an in-house customized “patient relationship management" tool. The tool is a web based software, very easy to use and requires no efforts from the sites side. It is proven to be a significant aid to sites in managing the whole recruitment and screening activities, with automatic e-mails sent to patients, reminders and follow-ups on patients. Once our PRM system is used, you can get performance reports on a weekly / monthly basis.
- Cost effectiveness Digital search is the most efficient way to recruit patients. 44% of people find out about studies through media. Only 14% gain the information from their physicians. We don't use traditional methods of patients recruitment like existing databases, TV / Radio advertisements etc. We focus on the audience in the digital world who are currently showing interest (and not those who were interested in the past). This method is the most cost effective compare to any other and doesn't require a high initial investment. That means that you have the freedom to stop the campaign once patient target is achieved or for any other reason, without wasting money. לאח עם filling the gap או עם success fee
- “Patient centricity” When a patient is dropping out or not following study instructions, You lose twice. Focusing on patient recruitment is not enough, and a more patient centric approach is needed to enable patients to be an integral part of the clinical trail until its successful completion. we understand the success of the trial's recruitment & retention process is highly attached to the patient satisfactory and commitment to the trial. we manage & automate the engagement with him throughout all steps of it's trials journey to make sure of it.
- Our experience shows an increase of up to 66% in recruitment if we are engaged at the beginning of the recruitment period and 30%-50% improvement if we step in to rescue a study failing to meet recruitment goals.
- list of customers and medical fields experience Psychiatry (brainsway, Optimise, Eulast), Oncology (Tiltanpharma), Gastroenterology (vibrant, Abott), Dermatology (mediwound, sol-gel) and more..