KGC Capabilities

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KGC Capabilities

  1. 1. Qualitative Healthcare Marketing Research Extraordinary skill … Years of experience Pharmaceuticals | Medical Devices | Diagnostics Biotech | Hospitals | Managed Care
  2. 2. What Makes KGC Different? <ul><li>90% of Clients are Repeats & Referrals </li></ul><ul><li>Knowledge & Experience from Providers to Patients </li></ul><ul><li>Reputation, Respect, Integrity </li></ul><ul><li>Global Capabilities </li></ul><ul><li>Proficient in Drawing Optimal Feedback </li></ul><ul><li>Flexible and Adaptive </li></ul><ul><li>Skilled, Perceptive Analysis </li></ul><ul><li>Specializing Exclusively in Healthcare for over a Decade </li></ul><ul><li>PRC–Certified and RIVA–Trained Moderators </li></ul><ul><li>Technologically Advanced Methods </li></ul><ul><li>Collaborative Team Approach </li></ul><ul><li>Confident and Boldly Assertive </li></ul><ul><li>Fusing Traditional Methods with Innovative Techniques </li></ul>
  3. 3. Key Consultants and Team <ul><li>19 years qualitative research experience </li></ul><ul><li>Over 8,000 interviews and focus groups </li></ul>Kendall Gay Sr. Qualitative Researcher Eric Swatek Sr. Qualitative Researcher <ul><li>12 years qualitative research experience </li></ul><ul><li>Over 5,000 interviews and focus groups </li></ul>
  4. 4. Simon Easton Sr. Qualitative Researcher UK Division India Crain Moderator Project Manager Laurie Quercioli Business Catalyst Moderator Key Consultants and Team
  5. 5. Comprehensive Suite of Services <ul><li>Domestic & Global </li></ul><ul><li>Full Service Qualitative Research </li></ul><ul><ul><li>Methodological consulting & design </li></ul></ul><ul><ul><li>Data collection </li></ul></ul><ul><ul><li>Interpretive analysis and reporting </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><li>Moderation, Facilitation, Interviewing </li></ul><ul><ul><li>In-person, telephone, internet, blogosphere </li></ul></ul><ul><ul><li>Focus groups, dyads, triads, interviews, ethnographic & observational methods, bulletin boards, web-based groups & interviews </li></ul></ul>
  6. 6. Global Coordination <ul><li>Access to the most appropriate local qualitative researchers </li></ul><ul><ul><li>Local moderation & fieldwork… </li></ul></ul><ul><ul><li>… with local analysis & reporting… </li></ul></ul><ul><ul><li> … yields culturally relevant insights </li></ul></ul><ul><li>Overall project management according to objectives </li></ul><ul><li>Standardized forms and reporting templates for quality control </li></ul><ul><li>Coordinated analyses among countries to arrive at global findings with clear recommendations </li></ul><ul><li>Time-tested & proven process </li></ul>
  7. 7. Areas of Research <ul><li>Pre-launch strategy development </li></ul><ul><li>Positioning & messaging </li></ul><ul><li>New product assessment & development </li></ul><ul><li>Direct-to-consumer promotion evaluation </li></ul><ul><li>Licensing & acquisition </li></ul><ul><li>Product placement & evaluation </li></ul><ul><li>Ad concept & detail aid testing </li></ul><ul><li>Image & awareness </li></ul><ul><li>Sales force issues </li></ul><ul><li>Packaging design & development </li></ul><ul><li>Ethnographic & observational methods </li></ul>
  8. 8. Therapeutic Experience Partial List of Clients Available Upon Request <ul><li>Pharmaceuticals </li></ul><ul><li>Biotech </li></ul><ul><li>Medical Device Manufacturers </li></ul><ul><li>Hospital Equipment & Supplies </li></ul><ul><li>Imaging & diagnostic </li></ul><ul><li>Managed care organizations </li></ul><ul><li>Marketing & Ad agencies </li></ul><ul><li>Surgery </li></ul>KGC has worked in over 70 different therapeutic areas, including:
  9. 9. Ethics Our Mission: We strive to provide high quality, high value insights that enable clients to make more informed marketing decisions for a competitive advantage.  KGC adheres to the ethics and codes of conduct of the following organizations:

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