This document discusses principles of intuitive user interface design such as recognition over recall, flexibility and efficiency, minimalist aesthetic design, recognizing and recovering from errors, and providing helpful guidance to users. Some key points include designing for recognition rather than relying on users' recall of codes or extra steps, providing flexible options that are efficient for most common tasks, using minimal yet clear visual designs with high signal and low noise, clearly communicating error messages and solutions, and assisting users with helpful examples, guidance and additional information.