2. Stereotypes of Women
•women in the work force often stereotyped
into one of four stereotypes ,each of which
is deeply gendered :sex object , mother,
child .And iron maiden (Kanter,19778 wood
& Conrad,1983
3. SEX OBJECT
•This stereotypes assumes women’s value is
defined by their sexual attractiveness.
Frequently, it leads to perceiving women
workers based on their appearances rather
than their qualification and job performance.
4. •In institutional life, the stereotypes of women
as a mother has both figurative and literal
forms. The figurative is expressed when
others expect women employees to take care
of the “emotional labor ” for everyone.
Mother
5. Take a stand:
•To what extend do you see the tendency of
women to downsize career if they have
children as a personal choice. What
difference do you notice when you compare
this to men ‘s career choices if they become
a father.
6. Child
A third stereotype sometimes imposed on women is that
of child, or pet-cute but not to be taken seriously.
“Protecting” women from challenging work often
excludes them from experiences required for promotion
and raises, as well as from personal development that
comes with new challenges.
In 2012, the army revised its policies to allow women to serve in
combat battalions in areas such as personnel, intelligence,
medical and mechanics.
7. Iron Maiden
If a women in the workforce is not perceived in terms of one of
the three stereotypes we’ve discussed, she may be perceived as
fitting a fourth.
Women who are independent, ambitious, directive, competitive,
and sometimes tough may be seen as “iron maiden”.
The four stereotypes we have discussed disadvantage women
by defining them in terms of sex and gender instead of job
qualifications and performance.
8. Stereotypes of Men
Setting, men are also stereotyped in ways that reflect
within instructional cultural of masculinity and men’s roles
and that affect hon men are perceived and treated in the
workplace. Three stereotypes of men are particularly
prevalent in organizations: sturdy oak, fighter, and
breadwinner.
9. •The sturdy oak is a self-sufficient pillar of strength who
is never weak or reliant on others .When co workers
communicate that they think it is unmanly to admit
doubts or ask for help, men may rule out consulting
others for advice or assistance. When supervisors
discourage men from collaborating and supporting
coworkers, men may feel force to act independently.
One result can be decision making that is faulty because
of lack of important input.
Sturdy Oak
10. Fighter
• Cultural stereotypes also cast men as fighter-brave
warriors who go to battle, whether literally in war or
metaphorically in professional life.
• Childhood training to be aggressive, to “give’em hell,”
and to win at all costs translate into professional
expectations to beat the competition and to climb
the corporate ladder.
11. Breadwinner
• Perhaps no other stereotype so strongly defines and
confines men in our society as that of breadwinner .
Within organizations, stereotyping men as
breadwinners has been used to justify paying them
more than woman.
• This stereotype is also why men are expected to put
work ahead of family time (Weber, 2013).
