In April 2012, the famous rapper, Tupac, was brought back to life inthe form of a reﬂection hologram at the Coachella Music Festival. Photo Courtesy of: MTV.com Resources: http://www.mtv.com/photos/tupacs-hologram-at-coachella/1683194/7071434/photo.jhtml#7071434
After several months of planning. The Hollywoodeffects house, Digital Domain, and San Diego-based AV Concepts created the hologram that brought Tupac’s image back to life to peform for his fans once again. Resource: http://www.mtv.com/news/articles/1683173/tupac-hologram-coachella.jhtml
The 3D hologram of Tupac is a dramatic example ofholographic technology, but we see holograms everyday.
Holograms are used on almost everything that is sold as“ofﬁcial merchandise”, and they are used to prevent fraud. Resource: http://science.howstuffworks.com/hologram.htm
It doesn’t take many tools to build a hologram.
All you need is: A laser Some LensesA Beam Splitter Some MirrorsHolographic Film Resource: http://science.howstuffworks.com/hologram.htm
There are several different ways you can arrange these tools to create a hologramdepending on which type you want to create. Resource: http://science.howstuffworks.com/hologram.htm
There are two types of holograms. Transmission and Reflection Resource: http://science.howstuffworks.com/hologram.htm
Transmission Holograms“Transmission holograms create a 3-D imagewhen monochromatic light, or light that is allone wavelength, travels through them.” - HowStuffWorks.com Resource: http://science.howstuffworks.com/hologram.htm
Transmission Holograms This is the basic set up of the tools needed to make a transmission hologram. Resource: http://science.howstuffworks.com/hologram.htm
Reflection Holograms“Reﬂection holograms create a 3-Dimage when laser light or white lightreﬂects off of their surface.” - HowStuffWorks.com Resource: http://science.howstuffworks.com/hologram.htm
Reflection Holograms This is a common way to set up the tools needed to make a reﬂection hologram. Resource: http://science.howstuffworks.com/hologram10.htm
The Staying Power of Hologram Technology“Unlike technologies that become obsolete when a newgeneration of smaller, more stylish, or faster gadgets comealong, they will not be outmoded because they reproducethe world exactly as we perceive it.”- Sean Johnston of the University of Glasgow in Scotland Resource: http://www.boston.com/yourtown/cambridge/articles/2012/06/25/mit_hosts_conference_focused_on_the_future_of_holograms_in_art_3_d_entertainment/
Possible Future Innovations in Hologram Technology - New types of video holography - Desktop monitors that display holograms - A simpler process for displaying holograms - Holographic maps that don’t require glasses - Interactive displays of medical imaging - Living-room televisions that display holograms Resource: http://www.boston.com/yourtown/cambridge/articles/2012/06/25/mit_hosts_conference_focused_on_the_future_of_holograms_in_art_3_d_entertainment/
Hologram technology will be a very powerful toolfor Dog Town. As the technology becomes morereadily available, we foresee the possibilities forsending 3D images of homeless dogs right into thehomes of people throughout the country. We predictthis experience can be transmitted through mobiledevices, televisions, computers, and new technologythat hasn’t been developed yet.
By creating 3D images of dogs who need homes, peoplewill have the opportunity to meet and experience thepersonality of dogs they otherwise may not meet.
We foresee that people will connect with their futurepets through the use of 3D holograms. With futureinnovations in transportation, as well, we should becapable of transporting pets to their new homes mucheasier and more affordably than we can today.
This is just one way we will be able to reach our goal of making sure every pet has a home.
Holographic technology is evolutionary. The scenario inwhich we will ideally use this technology is not in ournear future. However, it will be available at the point inwhich we can introduce our use for it in its sweet spot.
The Sweet Spot for Dog Town’s Use of Holograms We introduce it at the right time and people respond well to it. The investment also must make sense, according to our analytics. The Sweet Spot Our organization is committed We are prepared to respond to to using and responding to what the technology brings us the technology, and we enjoy working with it.
FundraisingWe can use holographic technology to createmarketing and PR videos that will have animpact on people, compelling them to donate.
CommunicationHolograms will create new opportunitiesfor communicating with potential petparents, other pet rescue groups, andanimal shelters. It will also make it easierfor others to help us spread the wordabout our mission. This will save us moneyon operating costs.
Data CollectionWe will need to collect data on the social psychologicalaffects that meeting pets through holograms has onpotential pet parents to know if the technology is aworthwhile investment. We will also need to weigh thebalance of costs and predicted outcomes. Additionally,we will test how potential donors react to our PR andmarketing campaigns created with holographictechnology.
In conclusion, we envision several very real possibilitiesfor using holographic technology to ﬁnd homes fordogs, raise funds from donors, and communicate better.We foresee holographic technology to be a way to savemoney, get our message out to the public, and matchpets with the right families easier than we can rightnow. However, we will need to weigh the costs withpotential beneﬁts and do some product testing to makesure investing in holographic technology for ourbusiness is a good investment.