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1	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Domestic	
  and	
  international	
  market	
  	
  
development	
  for	
  high-­‐value	
  cattle	
  	
  
and	
  beef	
  in	
  South-­‐East	
  Cambodia	
  
	
  
ACIAR	
  Project	
  No.	
  AH/2010/046	
  
	
  
Working	
  Paper	
  No.3	
  
	
  
	
  
Ho	
  Chi	
  Minh	
  City	
  beef	
  market	
  demand	
  and	
  supply	
  
report	
  
	
  
	
  
	
  
	
  
	
  
Nam	
  Hoang	
  
2	
  
	
   	
  
3	
  
	
  
Contents	
  
1	
   DEMAND	
  FOR	
  BEEF	
  IN	
  HCMC	
  MARKET	
  ..................................................................................................	
  8	
  
1.1	
   DEMOGRAPHIC	
  CHARACTERISTICS	
  .................................................................................................................	
  8	
  
1.2	
   ANNUAL	
  BEEF	
  CONSUMPTION	
  PER	
  CAPITA	
  IN	
  HCMC	
  ........................................................................................	
  9	
  
1.3	
   DEMAND	
  FOR	
  BEEF	
  AND	
  LIVE	
  CATTLE	
  IN	
  HCMC	
  MARKET	
  .................................................................................	
  12	
  
2	
   BEEF	
  SUPPLY	
  .......................................................................................................................................	
  14	
  
2.1	
   CATTLE	
  RAISING	
  .......................................................................................................................................	
  14	
  
2.2	
   THE	
  BALANCE	
  OF	
  SUPPLY	
  AND	
  DEMAND	
  FOR	
  BEEF	
  ...........................................................................................	
  17	
  
2.3	
   BEEF	
  SUPPLY	
  FROM	
  NEIGHBORING	
  AREAS	
  INCLUDING	
  CAMBODIA:	
  .....................................................................	
  18	
  
2.4	
   IMPORTED	
  BEEF:	
  ......................................................................................................................................	
  22	
  
2.4.1	
   Imported	
  live	
  cattle:	
  .......................................................................................................................	
  23	
  
2.4.2	
   Imported	
  frozen	
  beef:	
  .....................................................................................................................	
  25	
  
2.4.3	
   Imported	
  fresh	
  beef:	
  .......................................................................................................................	
  27	
  
2.5	
   IMPORTED	
  BEEF	
  AND	
  LIVE	
  CATTLE	
  FROM	
  AUSTRALIA:	
  ......................................................................................	
  29	
  
3	
   THE	
  FACTORS	
  AFFECTING	
  SUPPLY	
  AND	
  DEMAND	
  FOR	
  BEEF	
  .................................................................	
  31	
  
3.1	
   PRICE:	
  ...................................................................................................................................................	
  31	
  
3.2	
   ANIMAL	
  HEALTH	
  INFORMATION	
  AND	
  	
  CONSUMER	
  PURCHASING	
  POWER	
  ..............................................................	
  31	
  
3.3	
   THE	
  PROPORTION	
  OF	
  BEEF	
  IN	
  	
  TOTAL	
  LIVESTOCK	
  IN	
  THE	
  REGION	
  .........................................................................	
  33	
  
3.4	
   SUPPLY	
  AND	
  DEMAND	
  OF	
  SUBSTITUTE	
  AND	
  SUPPLEMENTAL	
  MEATS	
  ....................................................................	
  34	
  
3.5	
   GDP	
  PER	
  CAPITA	
  .....................................................................................................................................	
  35	
  
3.6	
   SHARPLY	
  INCREASING	
  OF	
  IMPORTED	
  LIVE	
  CATTLE	
  FROM	
  AUSTRALIA	
  ....................................................................	
  35	
  
4	
   CONCLUSIONS:	
  ....................................................................................................................................	
  36	
  
5	
   APPENDIX:	
  ..........................................................................................................................................	
  37	
  
	
   	
  
4	
  
LIST	
  OF	
  TABLES:	
  
	
  
Table	
  1:	
  Demand	
  for	
  beef	
  and	
  live	
  cattle	
  in	
  HCM	
  City	
  from	
  2004	
  to	
  2012	
  (tons)	
  ...................	
  12	
  
Table	
  2:	
  	
  Balance	
  of	
  self-­‐supply	
  and	
  demand	
  for	
  beef	
  in	
  HCMC	
  from	
  2004	
  to	
  2012	
  (thousand	
  
tons)	
  ........................................................................................................................................	
  18	
  
Table	
  3:	
  	
  Value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (thousands	
  USD)	
  ..................	
  24	
  
Table	
  4:	
  	
  Value	
  of	
  imported	
  frozen	
  beef	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  .................................	
  25	
  
Table	
  5:	
  	
  Value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  ...................................	
  27	
  
Table	
  6:	
  	
  Supply	
  and	
  demand	
  of	
  meats	
  in	
  the	
  whole	
  country	
  in	
  2010	
  (tons)	
  .........................	
  34	
  
	
  
	
   	
  
5	
  
LIST	
  OF	
  FIGURES:	
  
Figure	
  1:	
  	
  HCMC	
  population	
  and	
  growth	
  rate	
  from	
  2004	
  -­‐	
  2012	
  ..............................................	
  8	
  
Figure	
  2:	
  Annual	
  income	
  per	
  capita	
  in	
  HCMC	
  and	
  Vietnam	
  from	
  2004	
  to	
  2012	
  (USD)	
  .............	
  9	
  
Figure	
  3:	
  Annual	
  beef	
  consumption	
  per	
  capita	
  in	
  2008	
  and	
  2010	
  (kg)	
  ...................................	
  10	
  
Figure	
  4:	
  Annual	
  beef	
  consumption	
  per	
  capita	
  in	
  HCMC,	
  Hanoi	
  and	
  Vietnam	
  (2004	
  -­‐2010)	
  
(kg)	
  ..........................................................................................................................................	
  10	
  
Figure	
  5:	
  	
  Annual	
  consumption	
  per	
  capita	
  of	
  chicken,	
  beef	
  and	
  pork	
  in	
  HCMC	
  (2004	
  -­‐2010)	
  
(kg)	
  ..........................................................................................................................................	
  11	
  
Figure	
  6:	
  Beef	
  consumption	
  per	
  capita	
  in	
  5	
  HCMC	
  income	
  groups	
  from	
  2004	
  -­‐	
  2010	
  ............	
  12	
  
Figure	
  7:	
  The	
  number	
  of	
  cattle	
  heads	
  in	
  HCMC	
  from	
  1996	
  to	
  2012	
  (thousand)	
  .....................	
  14	
  
Figure	
  8:	
  Structure	
  of	
  cattle	
  herds	
  in	
  HCMC	
  from	
  2001	
  to	
  2012	
  (thousand	
  heads)	
  ...............	
  15	
  
Figure	
  9:	
  Weight	
  of	
  slaughtered	
  cows	
  in	
  HCMC	
  in	
  2001-­‐2012	
  (kg/head)	
  ...............................	
  17	
  
Figure	
  10:	
  	
  Total	
  output	
  of	
  slaughtered	
  cows	
  in	
  HCMC	
  in	
  1996-­‐2012	
  (thousand	
  tons)	
  ..........	
  17	
  
Figure	
  11:	
  	
  Total	
  supply	
  of	
  live	
  cattle	
  in	
  HCMC	
  and	
  neighboring	
  provinces	
  (tons/year)	
  .........	
  18	
  
Figure	
  12:	
  	
  Volume	
  of	
  live	
  cattle/buffalo	
  slaughtered	
  in	
  neighboring	
  provinces	
  and	
  destined	
  
to	
  HCMC’s	
  beef	
  market	
  in	
  2010	
  ..............................................................................................	
  20	
  
Figure	
  13:	
  	
  Volume	
  and	
  origin	
  of	
  live	
  cattle/buffalo	
  slaughtered	
  in	
  HCMC	
  in	
  2010	
  ...............	
  21	
  
Figure	
  14:	
  	
  Beef	
  production	
  of	
  some	
  neighboring	
  provinces	
  that	
  could	
  supply	
  for	
  HCMC	
  in	
  
2012	
  (tons)	
  ..............................................................................................................................	
  21	
  
Figure	
  15:	
  	
   Balance	
  of	
  supply	
  and	
  demand	
  for	
  beef	
  in	
  HCMC	
  and	
  whole	
  country	
  in	
  2010	
  
(tons)	
  .......................................................................................................................................	
  22	
  
Figure	
  16:	
  	
  Value	
  of	
  imported	
  beef	
  and	
  live	
  cattle	
  in	
  Vietnam	
  2008-­‐2013	
  (millions	
  USD)	
  .....	
  23	
  
Figure	
  17:	
  	
  Value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  ................................	
  24	
  
Figure	
  18:	
  	
  Monthly	
  value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  ....................	
  25	
  
Figure	
  19:	
  	
  Monthly	
  value	
  of	
  imported	
  fozen	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  ..................	
  26	
  
Figure	
  20:	
  	
  Value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (	
  USD)	
  ................................	
  28	
  
Figure	
  21:	
  	
  Monthly	
  value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  ...................	
  28	
  
Figure	
  22:	
  	
  Value	
  of	
  imported	
  beef	
  from	
  Australia	
  2008-­‐2013	
  (USD)	
  .....................................	
  29	
  
Figure	
  23:	
  	
  Imported	
  live	
  cattle	
  from	
  Australia	
  in	
  2013	
  (USD)	
  ..............................................	
  29	
  
Figure	
  24:	
  Silverside	
  retail	
  price	
  in	
  HCMC	
  market	
  2008	
  -­‐	
  2013	
  (VND/kg)	
  ...............................	
  31	
  
Figure	
  25:	
  	
  Comparing	
  retail	
  average	
  prices	
  for	
  beef	
  and	
  pork	
  in	
  HCMC	
  2008	
  -­‐2013	
  (VND/kg)
6	
  
	
  ................................................................................................................................................	
  32	
  
Figure	
   26:	
   	
   Growth	
   of	
   total	
   retail	
   sales	
   of	
   goods	
   and	
   services	
   in	
   Vietnam	
   2006-­‐2015	
   (%,	
  
compared	
  with	
  the	
  previous	
  year)	
  .........................................................................................	
  32	
  
Figure	
  27:	
  	
  Proportion	
  of	
  live	
  cattle,	
  pig	
  and	
  and	
  chicken	
  in	
  HCMC	
  1996-­‐2012	
  (%)	
  ...............	
  33	
  
Figure	
  28:	
  	
  Proportion	
  of	
  live	
  cattle,	
  pig	
  and	
  and	
  chicken	
  in	
  the	
  South	
  East	
  of	
  Vietnam	
  1996-­‐
2012	
  (%)	
  ..................................................................................................................................	
  33	
  
Figure	
  29:	
  	
  Supply	
  and	
  demand	
  of	
  meats	
  in	
  2010	
  (tons)	
  ........................................................	
  34	
  
	
  
	
   	
  
7	
  
GLOSSARY	
  OF	
  TERMS:	
  
	
  
HCMC:	
  	
   Ho	
  Chi	
  Minh	
  City	
  
PPC:	
  	
   Phnom	
  Penh	
  City	
  
WTP:	
   Willingness-­‐To-­‐Pay	
  
QCB:	
   Quality	
  Certified	
  Beef	
  
GSO:	
   General	
  Statistics	
  Office	
  of	
  Vietnam	
  
VHLSS	
   Vietnam	
  Household	
  Living	
  Standards	
  Survey	
  
AgroMonitor	
   Vietnam	
  agricultural	
  market	
  analysis	
  company	
  
GDVC	
   General	
  Department	
  of	
  Vietnam	
  Customs	
  
MIT	
   Ministry	
  of	
  Industry	
  and	
  Trade	
  of	
  Vietnam	
  
MARD	
   Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  of	
  Vietnam	
  
PRRS	
   Porcine	
   reproductive	
   and	
   respiratory	
   syndrome	
   (known	
   as	
   “blue	
   ear	
  
disease”	
  in	
  Vietnam)	
  
VND	
   Vietnam	
  Dong,	
  Vietnam’s	
  currency.	
  1	
  USD=20,090	
  VND	
  on	
  20/04/2014	
  
	
  	
   	
  
	
   	
  
8	
  
1 Demand	
  for	
  Beef	
  in	
  HCMC	
  Market	
  
1.1 Demographic	
  characteristics	
  
According	
  to	
  data	
  released	
  by	
  the	
  General	
  Statistics	
  Office	
  of	
  Vietnam	
  at	
  the	
  end	
  of	
  2012,	
  
the	
  total	
  population	
  of	
  HCMC	
  was	
  about	
  7.75	
  million	
  people,	
  an	
  increase	
  of	
  2.2%	
  from	
  2011.	
  
After	
  a	
  period	
  of	
  rapid	
  increase	
  in	
  population	
  with	
  growth	
  rate	
  about	
  3.37%	
  per	
  year	
  from	
  
2005	
  to	
  2010,	
  the	
  population	
  growth	
  rate	
  of	
  Ho	
  Chi	
  Minh	
  City	
  from	
  2011	
  has	
  slowed	
  down	
  
since	
  2011.	
  
Figure	
  1:	
  	
  HCMC	
  population	
  and	
  growth	
  rate	
  from	
  2004	
  -­‐	
  2012	
  
	
  
Source:	
  General	
  Statistics	
  Office	
  of	
  Vietnam	
  
With	
  a	
  population	
  density	
  of	
  3,666	
  people	
  per	
  km2	
  in	
  2012,	
  HCMC	
  continues	
  to	
  lead	
  the	
  
country	
  in	
  this	
  criteria,	
  13.7	
  times	
  higher	
  than	
  the	
  country	
  density	
  and	
  1.78	
  times	
  higher	
  
than	
  that	
  of	
  Hanoi.	
  
During	
  the	
  period	
  2002-­‐2012,	
  data	
  from	
  GSO_VN	
  shows	
  that	
  the	
  annual	
  income	
  per	
  capita	
  
in	
  HCMC	
  was	
  increasing	
  rapidly	
  and	
  it	
  is	
  much	
  higher	
  than	
  the	
  national	
  average.	
  	
  	
  
	
   	
  
	
  3.42	
  	
  
	
  3.72	
  	
  
	
  4.05	
  	
  
	
  3.74	
  	
  
	
  3.28	
  	
  
	
  3.60	
  	
  
	
  2.53	
  	
  
	
  1.94	
  	
  
	
  2.18	
  	
  
	
  -­‐	
  	
  	
  	
  
	
  0.50	
  	
  
	
  1.00	
  	
  
	
  1.50	
  	
  
	
  2.00	
  	
  
	
  2.50	
  	
  
	
  3.00	
  	
  
	
  3.50	
  	
  
	
  4.00	
  	
  
	
  4.50	
  	
  
0	
  
1000	
  
2000	
  
3000	
  
4000	
  
5000	
  
6000	
  
7000	
  
8000	
  
9000	
  
2004	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
  
Population	
  (thousand	
  people)	
   Growth	
  rate	
  (%)	
  
9	
  
Figure	
  2:	
  Annual	
  income	
  per	
  capita	
  in	
  HCMC	
  and	
  Vietnam	
  from	
  2004	
  to	
  2012	
  (USD)	
  
	
  
Source:	
  General	
  Statistics	
  Office	
  of	
  Vietnam	
  
In	
   2012,	
   annual	
   per	
   capita	
   income	
   in	
   HCMC	
   was	
   USD2,269	
   which	
   is	
   the	
   highest	
   income	
  
compared	
  with	
  other	
  cities/provinces	
  	
  in	
  	
  the	
  country	
  and	
  almost	
  2	
  times	
  higher	
  than	
  the	
  
national	
  average	
  of	
  	
  USD1,150.	
  
1.2 Annual	
  beef	
  consumption	
  per	
  capita	
  in	
  HCMC	
  	
  
Annual	
  meat	
  consumption	
  per	
  capita	
  is	
  extracted	
  from	
  Vietnam	
  Household	
  Living	
  Standard	
  
Survey	
  (VHLSS)	
  in	
  2004	
  ,	
  2006	
  ,	
  2008	
  and	
  2010.	
  Data	
  on	
  beef	
  demand	
  in	
  2012	
  will	
  be	
  roughly	
  
calculated	
  using	
  the	
  amount	
  of	
  beef	
  consumption	
  per	
  capita	
  in	
  2010.	
  	
  The	
  data	
  is	
  intended	
  
to	
  be	
  updated	
  in	
  June	
  2014	
  .	
  
According	
  to	
  calculations	
  from	
  the	
  VHLSS	
  data,	
  HCMC	
  continued	
  to	
  be	
  a	
  city	
  that	
  had	
  the	
  
2nd	
  highest	
  annual	
  beef	
  consumption	
  per	
  capita,	
  reaching	
  3.46	
  kg/person/year,	
  second	
  to	
  
Ha	
   Noi	
   (3.92	
   kg/person/year),	
   and	
   2.1	
   times	
   higher	
   than	
   the	
   national	
   average	
   (1.63	
  
kg/person/year).	
  	
  	
  
It	
  is	
  noted	
  that	
  beef	
  is	
  not	
  a	
  really	
  popular	
  meat	
  in	
  the	
  region,	
  one	
  of	
  the	
  main	
  reasons	
  is	
  
because	
   beef	
   is	
   the	
   most	
   expensive	
   meat,	
   far	
   more	
   expensive	
   than	
   pork	
   and	
   poultry.	
   In	
  
0	
  	
  
500	
  	
  
1,000	
  	
  
1,500	
  	
  
2,000	
  	
  
2,500	
  	
  
2004	
   2006	
   2008	
   2010	
   2012	
  
873	
  	
  
1,109	
  	
  
1,586	
  	
  
1,685	
  	
  
2,269	
  	
  
1,150	
  	
  
580	
  	
  
795	
  	
  
1,145	
  	
  
1,273	
  	
  
1,771	
  	
  
HCMC	
   Vietnam	
   Vietnam	
  GDP	
  per	
  capita	
  
10	
  
traditional,	
  Vietnamese	
  consume	
  much	
  more	
  pork	
  and	
  poultry	
  meat	
  than	
  beef	
  in	
  their	
  daily	
  
diet.	
  
Figure	
  3:	
  Annual	
  beef	
  consumption	
  per	
  capita	
  in	
  2008	
  and	
  2010	
  (kg)	
  
	
  
Source:	
  Calculated	
  from	
  VHLSS	
  Data	
  (2008	
  and	
  2010)	
  
Compared	
  to	
  other	
  provinces	
  in	
  the	
  Southeast	
  Region,	
  the	
  beef	
  consumption	
  per	
  capita	
  in	
  
HCMC	
  is	
  also	
  substantially	
  larger.	
  	
  	
  
Figure	
  4:	
  Annual	
  beef	
  consumption	
  per	
  capita	
  in	
  HCMC,	
  Hanoi	
  and	
  Vietnam	
  (2004	
  -­‐2010)	
  (kg)	
  
	
  
Source:	
  Calculated	
  from	
  VHLSS	
  Data	
  (2004,	
  2006,	
  2008	
  and	
  2010)	
  
4.81	
  
3.66	
  
1.18	
  
3.53	
  
2.21	
  
1.30	
  
3.92	
  
3.46	
  
1.57	
  
2.40	
  
2.89	
  
1.63	
  
0.00	
  
1.00	
  
2.00	
  
3.00	
  
4.00	
  
5.00	
  
6.00	
  
Ha	
  Noi	
  City	
   HCM	
  City	
   Dong	
  Nai	
  
Province	
  
Binh	
  Duong	
  
Province	
  
Ba	
  Ria	
  
Province	
  
Vietnam	
  
2008	
   2010	
  
	
  -­‐	
  	
  
	
  1.00	
  	
  
	
  2.00	
  	
  
	
  3.00	
  	
  
	
  4.00	
  	
  
	
  5.00	
  	
  
	
  6.00	
  	
  
HCMC	
   Hanoi	
   Vietnam	
  
2004	
  
2006	
  
2008	
  
2010	
  
11	
  
As	
  can	
  be	
  seen	
  from	
  the	
  graph,	
  beef	
  consumption	
  per	
  capita	
  in	
  the	
  country	
  generally	
  tends	
  
to	
  increase	
  ,	
  however	
  in	
  2010,	
  in	
  2	
  cities	
  that	
  had	
  largest	
  beef	
  consumption	
  in	
  Vietnam,	
  
HCMC	
  and	
  Hanoi,	
  it	
  declined.	
  This	
  can	
  be	
  attributed	
  to	
  the	
  economic	
  downturn	
  which	
  leads	
  
to	
  the	
  reduce	
  of	
  consumer	
  purchasing	
  power	
  in	
  2010	
  
To	
   see	
   the	
   picture	
   of	
   demand	
   for	
   beef	
   in	
   HCMC,	
   we	
   will	
   consider	
   meat	
   consumption	
   in	
  
general	
  	
  
In	
  Vietnam,	
  as	
  it	
  is	
  mentioned	
  before,	
  meat	
  consumption	
  is	
  dominated	
  by	
  pork	
  (69	
  percent),	
  
followed	
  by	
  poultry	
  (17	
  percent)	
  and	
  beef	
  (14	
  percent).	
  	
  Beef	
  is	
  the	
  meat	
  which	
  has	
  the	
  
highest	
  retail	
  price.	
  	
  However,	
  compared	
  to	
  2004,	
  the	
  consumption	
  gaps	
  between	
  beef	
  and	
  
pork	
  and	
  between	
  beef	
  and	
  poultry	
  in	
  HCMC	
  in	
  2010	
  tend	
  to	
  narrow.	
  	
  	
  
Figure	
  5:	
  	
  Annual	
  consumption	
  per	
  capita	
  of	
  chicken,	
  beef	
  and	
  pork	
  in	
  HCMC	
  (2004	
  -­‐2010)	
  (kg)	
  
	
  
Source:	
  Calculated	
  from	
  VHLSS	
  Data	
  (2004,	
  2006,	
  2008	
  and	
  2010)	
  
In	
  2008,	
  the	
  reason	
  why	
  chicken	
  consumption	
  increased	
  sharply	
  relatively	
  to	
  the	
  other	
  two	
  
kind	
  of	
  meats	
  is	
  the	
  meat	
  import	
  tax	
  were	
  cut	
  down,	
  even	
  lower	
  than	
  the	
  committed	
  tax	
  
rate	
  previously	
  announced	
  when	
  Vietnam	
  joined	
  the	
  WTO.	
  	
  This	
  makes	
  cheap	
  chicken	
  was	
  
massively	
  imported	
  into	
  Vietnam	
  from	
  neighboring	
  countries	
  	
  	
  
Into	
  2010,	
  while	
  per	
  capita	
  consumption	
  of	
  chicken	
  and	
  pork	
  are	
  much	
  lower	
  than	
  in	
  2008,	
  
the	
   beef	
   consumption	
   remains	
   relatively	
   stable.	
   	
   It	
   looks	
   like	
   the	
   pattern	
   of	
   meat	
  
	
  -­‐	
  	
  
	
  5.00	
  	
  
	
  10.00	
  	
  
	
  15.00	
  	
  
	
  20.00	
  	
  
	
  25.00	
  	
  
Beef	
   Chicken	
   Pork	
  
2004	
  
2006	
  
2008	
  
2010	
  
12	
  
consumption	
   slowly	
   shifts	
   toward	
   consuming	
   less	
   pork	
   and	
   chicken	
   while	
   more	
   beef	
   is	
  
needed	
  
As	
  can	
  be	
  seen	
  in	
  Figure	
  5,	
  comparing	
  with	
  pork	
  and	
  poultry	
  consumption	
  in	
  the	
  city,	
  beef	
  
consumption	
  has	
  less	
  erratic	
  fluctuation.	
  
1.3 Demand	
  for	
  beef	
  and	
  live	
  cattle	
  in	
  HCMC	
  Market	
  
According	
  to	
  the	
  conversion	
  chart	
  suggested	
  by	
  the	
  General	
  Statistics	
  Office	
  of	
  Vietnam,	
  1	
  
kg	
  of	
  live	
  cattle	
  is	
  equivalent	
  to	
  0.4	
  kg	
  of	
  beef	
  cut.	
  With	
  the	
  above	
  information	
  on	
  per	
  capita	
  
consumption	
   in	
   HCMC,	
   we	
   can	
   calculate	
   the	
   demand	
   for	
   beef	
   and	
   live	
   cattle	
   in	
   HCMC	
  
market:	
  	
  
Table	
  1:	
  Demand	
  for	
  beef	
  and	
  live	
  cattle	
  in	
  HCM	
  City	
  from	
  2004	
  to	
  2012	
  (tons)	
  
Year	
   Population	
  
(thousand)	
  
Beef	
  consumption	
  
per	
  capita	
  (kg)	
  
Total	
  demand	
  for	
  
beef	
  (tons)	
  
Total	
  demand	
  for	
  
live	
  cattle	
  (tons)	
  
Growth	
  
rate	
  
2004	
   	
  	
  	
  	
  	
  	
  6,007.60	
  	
   2.21	
   	
  	
  	
  	
  	
  	
  13,276.80	
  	
   	
  	
  	
  	
  	
  	
  29,673.00	
  	
   	
  
2006	
   	
  	
  	
  	
  	
  	
  6,483.10	
  	
   3.14	
   	
  	
  	
  	
  	
  	
  20,356.93	
  	
   	
  	
  	
  	
  	
  	
  47,931.00	
  	
   61.5%	
  
2008	
   	
  	
  	
  	
  	
  	
  6,946.10	
  	
   3.66	
   	
  	
  	
  	
  	
  	
  25,422.73	
  	
   	
  	
  	
  	
  	
  	
  60,496.00	
  	
   26.2%	
  
2010	
   	
  	
  	
  	
  	
  	
  7,378.00	
  	
   3.46	
   	
  	
  	
  	
  	
  	
  25,527.88	
  	
   	
  	
  	
  	
  	
  	
  63,980.00	
  	
   5.8%	
  
2012	
   	
  	
  	
  	
  	
  	
  7,681.70	
  	
   3.46	
   	
  	
  	
  	
  	
  	
  26,578.68	
  	
   	
  	
  	
  	
  	
  	
  66,446.71	
  	
   3.9%	
  
Source:	
  Calculated	
  from	
  VHLSS	
  Data	
  (2004,	
  2006,	
  2008	
  and	
  2010)	
  
Table	
  1	
  indicates	
  that,	
  compared	
  with	
  2008,	
  beef	
  consumption	
  per	
  capita	
  in	
  HCMC	
  in	
  2010	
  
decreases	
  about	
  0.2	
  kg/person.	
  However,	
  due	
  to	
  population	
  growth,	
  the	
  total	
  consumption	
  
of	
   beef	
   has	
   increased	
   in	
   HCMC	
   in	
   2010,	
   reaching	
   about	
   25.6	
   thousand	
   tons,	
   1,000	
   tons	
  
higher	
  than	
  in	
  2008	
  .	
  Provisional	
  figures	
  for	
  2012	
  using	
  2010	
  per	
  capita	
  consumption	
  has	
  
reached	
  nearly	
  66.5	
  thousand	
  tons	
  of	
  live	
  cattle.	
  
Analysis	
  beef	
  demand	
  in	
  HCMC	
  market	
  of	
  5	
  consumer	
  groups	
  by	
  differentiated	
  by	
  income-­‐
level	
  	
  
Figure	
  6:	
  Beef	
  consumption	
  per	
  capita	
  in	
  HCMC	
  of	
  5	
  consumer	
  groups	
  2004	
  -­‐	
  2010	
  
13	
  
	
  
Source:	
  Calculated	
  from	
  VHLSS	
  Data	
  (2004,	
  2006,	
  2008	
  and	
  2010)	
  
Please	
  note	
  that	
  consumers	
  are	
  grouped	
  according	
  to	
  five	
  quintiles	
  of	
  national	
  income	
  per	
  
capita	
  and	
  	
  because	
  there	
  are	
  no	
  people	
  in	
  HCMC	
  who	
  are	
  in	
  the	
  lowest	
  income	
  quintile	
  
included	
  in	
  the	
  VHLSS	
  survey,	
  the	
  plot	
  for	
  the	
  lowest	
  income	
  quintile	
  is	
  always	
  equal	
  to	
  0	
  
and	
  not	
  relevant	
  in	
  the	
  graph.	
  
Analysis	
  of	
  annual	
  beef	
  consumption	
  per	
  capita	
  in	
  HCMC	
  under	
  5	
  income	
  quintiles	
  shows	
  
that	
  the	
  highest	
  income	
  group	
  (top	
  20%)	
  is	
  the	
  group	
  with	
  the	
  most	
  beef	
  consumption,	
  far	
  
more	
   than	
   the	
   high	
   income	
   group	
   (next	
   20%).	
   However,	
   beef	
   consumption	
   of	
   middle-­‐
income	
  quintile	
  and	
  high	
  income	
  quintile	
  also	
  increase	
  a	
  lot	
  in	
  recent	
  years.	
  We	
  can	
  expect	
  
that	
  the	
  increase	
  in	
  per	
  capita	
  income,	
  especially	
  the	
  rapid	
  increase	
  of	
  the	
  middle	
  income	
  
class	
  will	
  quickly	
  raise	
  	
  beef	
  demand	
  in	
  Ho	
  Chi	
  Minh	
  City	
  
	
  
	
  
0.00	
  
0.50	
  
1.00	
  
1.50	
  
2.00	
  
2.50	
  
3.00	
  
3.50	
  
4.00	
  
4.50	
  
5.00	
  
2004	
   2006	
   2008	
   2010	
  
Lowest	
  
Low	
  
Medium	
  
High	
  
Highest	
  
14	
  
2 Beef	
  Supply	
  
2.1 Cattle	
  raising	
  
According	
  to	
  data	
  from	
  the	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  (MARD),	
  after	
  a	
  
slight	
  decline	
  in	
  the	
  1996	
  -­‐	
  2000	
  period,	
  the	
  number	
  of	
  cattle	
  heads	
  in	
  Ho	
  Chi	
  Minh	
  City	
  had	
  
increased	
  sharply	
  with	
  average	
  growth	
  rate	
  about	
  16.4%	
  per	
  year	
  in	
  the	
  period	
  2001	
  -­‐	
  2006.	
  	
  
However,	
  since	
  2007,	
  it	
  tends	
  to	
  remain	
  stable	
  at	
  around	
  100	
  -­‐	
  110	
  thousands	
  heads	
  with	
  no	
  
significant	
  growth	
  as	
  in	
  the	
  previous	
  period.	
  By	
  the	
  end	
  of	
  2012,	
  the	
  statistics	
  shows	
  that	
  the	
  
total	
   herd	
   of	
   cows	
   in	
   HCMC	
   reached	
   108.7	
   thousand	
   heads,	
   an	
   increase	
   of	
   2.6	
   times	
  
compared	
  to	
  1996	
  and	
  1.35	
  times	
  compared	
  with	
  2005.	
  
Figure	
  7:	
  The	
  number	
  of	
  cattle	
  heads	
  in	
  HCMC	
  from	
  1996	
  to	
  2012	
  (thousand)	
  
	
  
Source:	
  	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  (MARD)	
  
Of	
   nearly	
   109	
   thousand	
   heads	
   in	
   2012,	
   the	
   number	
   of	
   dairy	
   cows	
   accounted	
   for	
  
approximately	
  76.7%	
  (83.4	
  thousand	
  heads).	
  	
  Thus	
  it	
  can	
  be	
  seen,	
  since	
  2007,	
  HCMC	
  mainly	
  
develops	
  dairy	
  herds,	
  the	
  number	
  of	
  beef	
  cows	
  accounts	
  for	
  less	
  than	
  25%	
  of	
  total	
  heads.	
  	
  
Compared	
   with	
   2001,	
   in	
   terms	
   of	
   percentage	
   of	
   the	
   whole	
   livestocks,	
   the	
   dairy	
   herd	
   in	
  
HCMC	
  tends	
  to	
  rise	
  and	
  beef	
  herd	
  tends	
  to	
  decrease	
  	
  
	
   	
  
0.0	
  
20.0	
  
40.0	
  
60.0	
  
80.0	
  
100.0	
  
120.0	
  
15	
  
Figure	
  8:	
  Structure	
  of	
  cattle	
  herd	
  in	
  HCMC	
  from	
  2001	
  to	
  2012	
  (thousand	
  heads)	
  
	
  
Source:	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  	
  
Dairy	
  herd	
  and	
  beef	
  cattle	
  farms	
  in	
  HCMC	
  are	
  located	
  primarily	
  in	
  suburban	
  areas	
  where	
  
there	
  are	
  large	
  areas	
  of	
  agricultural	
  land	
  which	
  is	
  suitable	
  for	
  cattle.	
  In	
  particular,	
  Cu	
  Chi	
  and	
  
Hoc	
  Mon	
  district	
  are	
  the	
  two	
  main	
  cattle	
  places	
  with	
  about	
  40,000	
  heads	
  each	
  district.	
  
	
  
0.0	
  
20.0	
  
40.0	
  
60.0	
  
80.0	
  
100.0	
  
120.0	
  
2001	
   2002	
   2003	
   2004	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
  
Dairy	
  cow	
   Beef	
  cow	
  
16	
  
	
  
Source:	
  Atlas	
  of	
  agriculture,	
  2007.	
  	
  
Although	
   the	
   number	
   of	
   beef	
   cows	
   in	
   HCMC	
   tends	
   to	
   decrease	
   in	
   recent	
   years	
   but	
   beef	
  
production	
  tends	
  to	
  increase	
  due	
  to	
  the	
  increased	
  weight	
  of	
  slaughtered	
  cattle.	
  	
  
17	
  
Figure	
  9:	
  Weight	
  of	
  slaughtered	
  cattle	
  in	
  HCMC	
  in	
  2001-­‐2012	
  (kg/head)	
  
	
  
Source:	
  Calculated	
  from	
  data	
  provided	
  by	
  MARD.	
  
From	
   the	
   average	
   of	
   201.6	
   kg/head	
   in	
   2001,	
   slaughtered	
   cow	
   weight	
   increased	
   to	
   the	
  
average	
  of	
  343.4	
  kg/head	
  in	
  2012.	
  	
  Thus,	
  although	
  the	
  number	
  of	
  cattle	
  heads	
  raising	
  in	
  
HCMC	
  had	
  lowered	
  since	
  2010	
  but	
  beef	
  production	
  has	
  increased	
  slightly	
  in	
  the	
  market.	
  	
  
Figure	
  10:	
  	
  Total	
  output	
  of	
  slaughtered	
  cows	
  in	
  HCMC	
  in	
  1996-­‐2012	
  (thousand	
  tons)	
  
	
  
Source:	
  Calculated	
  from	
  data	
  provided	
  by	
  MARD.	
  
Figures	
  show	
  that	
  in	
  2012	
  total	
  of	
  slaughtered	
  cows	
  in	
  HCMC	
  reached	
  8.7	
  thousand	
  tons,	
  an	
  
increase	
  of	
  8.2%	
  compared	
  with	
  2011	
  and	
  150%	
  compared	
  with	
  2005.	
  
2.2 The	
  balance	
  of	
  supply	
  and	
  demand	
  for	
  beef	
  
With	
  8.7	
  thousand	
  tons	
  of	
  beef	
  from	
  the	
  local	
  ranches	
  in	
  2012,	
  the	
  self-­‐supply	
  of	
  beef	
  in	
  
HCMC	
  was	
  obviously	
  deficient;	
  it	
  only	
  met	
  about	
  13%	
  of	
  the	
  demand.	
  	
  	
  
0.0	
  
50.0	
  
100.0	
  
150.0	
  
200.0	
  
250.0	
  
300.0	
  
350.0	
  
400.0	
  
2001	
  2002	
  2003	
  2004	
  2005	
  2006	
   2007	
  2008	
   2009	
  2010	
  2011	
  2012	
  
0.0	
  
2.0	
  
4.0	
  
6.0	
  
8.0	
  
10.0	
  
18	
  
Table	
  2:	
  	
  Balance	
  of	
  self-­‐supply	
  and	
  demand	
  for	
  beef	
  in	
  HCMC	
  from	
  2004	
  to	
  2012	
  (tons)	
  
Year	
   Beef	
  
demand	
  
live	
  cattle	
  
demand	
  	
  
Live	
  cattle	
  
self-­‐suply	
  
Gap	
   Self-­‐suply/	
  
demand	
  
2004	
   	
  	
  	
  	
  	
  	
  	
  	
  13,277	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  29,673	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4,396	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  25,277	
  	
   14.81%	
  
2006	
   	
  	
  	
  	
  	
  	
  	
  	
  20,357	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  47,931	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6,135	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  41,796	
  	
   12.80%	
  
2008	
   	
  	
  	
  	
  	
  	
  	
  	
  25,423	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  60,496	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6,055	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  54,441	
  	
   10.01%	
  
2010	
   	
  	
  	
  	
  	
  	
  	
  	
  25,528	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  63,980	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7,815	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  56,165	
  	
   12.21%	
  
2012	
   	
  	
  	
  	
  	
  	
  	
  	
  26,579	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  66,447	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  8,687	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  57,760	
  	
   13.07%	
  
	
  
Table	
  2	
  shows	
  that	
  the	
  self-­‐supply	
  for	
  beef	
  from	
  locally	
  raised	
  cattle	
  only	
  meet	
  10%	
  of	
  the	
  
demand	
   for	
   beef	
   in	
   HCMC	
   in	
   2008,	
   13%	
   in	
   2012.	
   	
   Consequently,	
   to	
   clear	
   this	
   very	
   large	
  
shortage,	
  	
  the	
  additional	
  beef	
  supply	
  for	
  HCMC	
  originates	
  from	
  two	
  main	
  channels:	
  
• Local	
  live	
  cattle	
  “imported”	
  from	
  the	
  neighboring	
  areas:	
  as	
  the	
  South	
  East	
  provinces,	
  
the	
  Mekong	
  Delta	
  region	
  including	
  from	
  South-­‐East	
  Cambodia,	
  even	
  from	
  the	
  central	
  
highland	
  and	
  northern	
  provinces	
  
• Imports	
  of	
  live	
  cattle,	
  fresh	
  beef	
  and	
  frozen	
  beef	
  from	
  many	
  countries	
  around	
  the	
  
world	
  	
  
2.3 Beef	
   supply	
   from	
   neighboring	
   areas	
   including	
  
Cambodia:	
  
Beef	
  imported	
  from	
  the	
  neighboring	
  provinces	
  of	
  HCMC	
  as	
  :	
  Dong	
  Nai	
  ,	
  Binh	
  Duong	
  ,	
  An	
  
Giang,	
  Kien	
  Giang	
  ,	
  Ben	
  Tre	
  ...	
  	
  According	
  to	
  the	
  GSO,	
  number	
  of	
  herbs	
  in	
  these	
  neighboring	
  
provinces	
  from	
  1996	
  to	
  2012	
  as	
  follows:	
  
Figure	
  11:	
  	
  Total	
  supply	
  of	
  live	
  cattle	
  in	
  HCMC	
  and	
  neighboring	
  provinces	
  (tons/year)	
  
19	
  
Source:	
  	
  General	
  Statistics	
  Office	
  of	
  Vietnam	
  
The	
  beef	
  supply	
  from	
  neighboring	
  areas	
  is	
  going	
  through	
  two	
  ways:	
  
• Import	
   live	
   cattle	
   from	
   the	
   neighboring	
   provinces	
   and	
   then	
   these	
   cattle	
   will	
   be	
  
slaughtered	
  in	
  HCMC.	
  
• Import	
  beef	
  from	
  slaughterhouses	
  in	
  neighboring	
  provinces.	
  
Note:	
  	
  the	
  number	
  of	
  cattle	
  from	
  GSO	
  data	
  is	
  for	
  reference	
  only,	
  because	
  the	
  number	
  and	
  
quality	
  of	
  live	
  cattle	
  farming	
  in	
  VN	
  is	
  not	
  exactly	
  surveyed	
  as	
  well	
  as	
  the	
  number	
  of	
  live	
  cattle	
  
smuggling	
  along	
  the	
  border	
  from	
  Cambodia	
  is	
  almost	
  under	
  no	
  control.	
  	
  	
  
After	
  cattle	
  are	
  smuggled	
  to	
  Mekong	
  delta	
  provinces	
  from	
  Cambodia,	
  they	
  are	
  included	
  in	
  
the	
  local	
  herds	
  and	
  considered	
  as	
  local	
  cattle.	
  	
  
	
   	
  
0	
  
10,000	
  
20,000	
  
30,000	
  
40,000	
  
50,000	
  
60,000	
  
70,000	
  
80,000	
  
90,000	
  
100,000	
  
1996	
  
1997	
  
1998	
  
1999	
  
2000	
  
2001	
  
2002	
  
2003	
  
2004	
  
2005	
  
2006	
  
2007	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
HCMC	
   neighboring	
  provinces	
  
20	
  
Figure	
  12:	
  	
  Volume	
  of	
  live	
  cattle/buffalo	
  slaughtered	
  in	
  neighboring	
  provinces	
  and	
  destined	
  to	
  
HCMC’s	
  beef	
  market	
  in	
  2010	
  	
  
Source:	
  	
  Report	
  from	
  ACIAR	
  project	
  AH/2006/025	
  	
  
The	
  figures	
  show	
  that	
  Long	
  An,	
  Tay	
  Ninh	
  and	
  Dong	
  Nai	
  provinces	
  slaughter	
  74	
  percent	
  of	
  all	
  
cattle	
  and	
  buffaloes	
  destined	
  to	
  HCMC	
  market.	
  	
  	
  
As	
   mentioned	
   previously,	
   beef	
   consumed	
   in	
   HCMC	
   is	
   also	
   procured	
   from	
   local	
  
slaughterhouses.	
  As	
  such	
  the	
  meat	
  originates	
  to	
  some	
  extent	
  from	
  local	
  animals	
  (kept	
  in	
  
HCMC)	
  but	
  to	
  a	
  greater	
  extent	
  from	
  animals	
  “imported”	
  live	
  from	
  neighboring	
  provinces.	
  
The	
  following	
  figure	
  shows	
  the	
  provenance	
  of	
  live	
  cattle/buffalo	
  traded	
  live	
  into	
  HCMC	
  and	
  
slaughtered	
  at	
  slaughterhouses	
  within	
  the	
  city	
  in	
  2010.	
  
	
   	
  
	
  120,909	
  	
  
	
  68,076	
  	
  
	
  36,950	
  	
  
	
  30,860	
  	
  
	
  20,361	
  	
  
	
  15,471	
  	
  
	
  11,172	
  	
  
	
  60	
  	
  
	
  -­‐	
  	
  	
  	
   	
  40,000	
  	
   	
  80,000	
  	
   	
  120,000	
  	
  
Long	
  An	
  
Tay	
  Ninh	
  
Dong	
  Nai	
  
Tien	
  Giang	
  
Binh	
  Duong	
  
Dong	
  Nai	
  
Ben	
  Tre	
  
Other	
  provinces	
  
Heads	
  
Provinces	
  of	
  origin	
  
Volume (in heads) of live cattle/buffaloes slaughtered in
neighbouring provinces and sold to HCMC in 2010
Heads	
  
21	
  
Figure	
  13:	
  	
  Volume	
  and	
  origin	
  of	
  live	
  cattle/buffalo	
  slaughtered	
  in	
  HCMC	
  in	
  2010	
  	
  
Source:	
  	
  Report	
  from	
  ACIAR	
  project	
  AH/2006/025	
  	
  
The	
   figures	
   show	
   that	
   14	
   457	
   heads	
   were	
   slaughtered	
   in	
   HCMC	
   in	
   2010.	
   A	
   minority	
   (18	
  
percent)	
  originate	
  from	
  HCMC,	
  while	
  the	
  bulk	
  (62	
  percent)	
  are	
  traded	
  from	
  An	
  Giang	
  and	
  
Kien	
   Giang	
   provinces.	
   The	
   remaining	
   20	
   percent	
   are	
   procured	
   from	
   other	
   southern	
  
provinces.	
   HCMC	
   Department	
   of	
   Animal	
   Health	
   confirms	
   that	
   An	
   Giang	
   and	
   Kien	
   Giang	
  
provinces	
  are	
  important	
  supply	
  sources	
  of	
  live	
  cattle/buffalo	
  in	
  southern	
  Vietnam.	
  It	
  should	
  
be	
  noted	
  that	
  An	
  Giang	
  and	
  Kien	
  Giang	
  are	
  also	
  the	
  two	
  provinces	
  which	
  receive	
  most	
  of	
  
import	
  cattle	
  from	
  Cambodia.	
  	
  
Figure	
  14:	
  	
  Beef	
  production	
  of	
  some	
  neighboring	
  provinces	
  that	
  could	
  supply	
  to	
  HCMC	
  markets	
  in	
  
2012	
  (tons)	
  
Source:	
  MARD	
  -­‐	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development.	
  
	
  5,579	
  	
  
	
  3,321	
  	
  
	
  2,629	
  	
  
	
  1,520	
  	
  
	
  637	
  	
  
	
  231	
  	
  
	
  214	
  	
  
	
  153	
  	
  
	
  90	
  	
  
	
  56	
  	
  
	
  27	
  	
  
	
  -­‐	
  	
  	
  	
   	
  1,000	
  	
   	
  2,000	
  	
   	
  3,000	
  	
   	
  4,000	
  	
   	
  5,000	
  	
   	
  6,000	
  	
  
An	
  Giang	
  
HCMC	
  
Dong	
  Thap	
  
Long	
  An	
  
Phu	
  Yen	
  
Binh	
  Duong	
  
Heads	
  
Provinces	
  
Volume and provenance of live cattle & buffaloes
traded for slaughter in HCMC in 2010
0	
   2000	
   4000	
   6000	
   8000	
   10000	
  12000	
  14000	
  
Dac	
  Lac	
  
Lam	
  Dong	
  
Tay	
  Ninh	
  
Dong	
  Nai	
  
Ba	
  Ria	
  Vung	
  Tau	
  
HCMC	
  
Tien	
  Giang	
  
Vinh	
  Long	
  
22	
  
2.4 Imported	
  beef:	
  
In	
  addition	
  to	
  meet	
  the	
  demand	
  for	
  beef	
  of	
  the	
  city	
  residents,	
  every	
  year	
  a	
  large	
  amount	
  of	
  
fresh	
  beef,	
  frozen/chilled	
  and	
  live	
  cattle	
  are	
  imported	
  for	
  supplying	
  to	
  the	
  city	
  markets.	
  	
  
If	
   we	
   use	
   the	
   number	
   of	
   beef	
   consumption	
   per	
   capita	
   according	
   to	
   the	
   latest	
   available	
  
figures	
  in	
  2010	
  which	
  is	
  1.63	
  kg/person/year,	
  total	
  beef	
  consumption	
  (as	
  live	
  cattle)	
  of	
  the	
  
country	
  is	
  about	
  354	
  thousand	
  tons.	
  HCMC	
  beef	
  consumption	
  which	
  is	
  64	
  thousand	
  tons	
  is	
  
about	
  18%	
  of	
  the	
  whole	
  country	
  beef	
  consumption.	
  	
  	
  It	
  	
  is	
  known	
  that	
  the	
  domestic	
  beef	
  
supply	
  is	
  not	
  enough	
  to	
  meet	
  demand	
  and	
  this	
  imbalance	
  is	
  shown	
  to	
  concentrate	
  mostly	
  in	
  
HCMC,	
  the	
  most	
  populous	
  city.	
  	
  
Figure	
  15:	
  	
  Balance	
  of	
  supply	
  and	
  demand	
  for	
  beef	
  in	
  HCMC	
  and	
  whole	
  country	
  in	
  2010	
  (tons)	
  
	
  
Source:	
  Calculated	
  from	
  data	
  provided	
  by	
  GSO.	
  
According	
   to	
   figures	
   provided	
   by	
   the	
   General	
   Department	
   of	
   Vietnam	
   Customs,	
   in	
   2013,	
  
Vietnam	
   spent	
   nearly	
   $	
   140	
   million	
   to	
   import	
   live	
   cattle	
   and	
   beef	
   from	
   different	
   foreign	
  
countries.	
   This	
   is	
   more	
   than	
   double	
   compared	
   with	
   the	
   imported	
   value	
   in	
   2012	
   and	
   it	
  	
  
increases	
  by	
  nearly	
  5	
  times	
  compared	
  with	
  that	
  of	
  2008.	
  In	
  particular,	
  imported	
  live	
  cattle	
  
tends	
  to	
  increase	
  sharply	
  as	
  its	
  value	
  	
  in	
  2013	
  increased	
  by	
  more	
  than	
  4	
  times	
  compared	
  
with	
  the	
  value	
  in	
  2012	
  and	
  by	
  20	
  times	
  compared	
  with	
  that	
  value	
  in	
  2009.	
  Imported	
  beef	
  
and	
  live	
  cattle	
  are	
  mainly	
  used	
  to	
  supply	
  to	
  supermarkets	
  in	
  big	
  cities	
  like	
  HCMC	
  and	
  Hanoi.	
  	
  
Note:	
  only	
  data	
  in	
  total	
  value	
  in	
  USD	
  of	
  imported	
  beef	
  is	
  available.	
  We	
  don’t	
  have	
  data	
  in	
  	
  
tons	
  of	
  imported	
  beef	
  except	
  for	
  beef	
  imported	
  from	
  Australia	
  
	
  -­‐	
  	
  
	
  50,000	
  	
  
	
  100,000	
  	
  
	
  150,000	
  	
  
	
  200,000	
  	
  
	
  250,000	
  	
  
	
  300,000	
  	
  
	
  350,000	
  	
  
	
  400,000	
  	
  
HCMC	
   Vietnam	
  
Demand	
  
Supply	
  
23	
  
Figure	
  16:	
  	
  Value	
  of	
  imported	
  beef	
  and	
  live	
  cattle	
  in	
  Vietnam	
  2008-­‐2013	
  (millions	
  USD)	
  
Source:	
  	
  Data	
  provided	
  by	
  AgroMonitor	
  
The	
  value	
  of	
  imported	
  beef	
  and	
  live	
  cattle	
  keep	
  increasing	
  every	
  year.	
  The	
  imported	
  value	
  of	
  
live	
  cattle	
  is	
  significantly	
  lifted	
  up	
  in	
  2013.	
  The	
  imported	
  live	
  cattle	
  value	
  in	
  2013	
  is	
  about	
  
four	
  folds	
  of	
  that	
  value	
  in	
  2012,	
  this	
  makes	
  the	
  imported	
  live	
  cattle	
  accounts	
  for	
  60%	
  of	
  total	
  
import	
  value	
  of	
  beef	
  and	
  live	
  cattle	
  in	
  2012.	
  It	
  is	
  also	
  roughly	
  equivalent	
  to	
  1.5	
  value	
  of	
  
imported	
  frozen	
  beef	
  
2.4.1 Imported	
  live	
  cattle:	
  
Live	
  cattle	
  is	
  imported	
  officially	
  from	
  Australia,	
  Laos,	
  Netherlands,	
  Thaland,	
  Italia,	
  Cambodia	
  
and	
   South	
   Korea.	
   Most	
   of	
   live	
   cattle	
   imported	
   from	
   Cambodia	
   is	
   unaccounted	
   for	
   in	
   the	
  
General	
  Department	
  of	
  Vietnam	
  Custom	
  data.	
  They	
  are	
  considered	
  as	
  local	
  cattle	
  once	
  cross	
  
the	
  boder.	
  	
  
	
   	
  
	
  -­‐	
  	
  	
  	
  
	
  10.00	
  	
  
	
  20.00	
  	
  
	
  30.00	
  	
  
	
  40.00	
  	
  
	
  50.00	
  	
  
	
  60.00	
  	
  
	
  70.00	
  	
  
	
  80.00	
  	
  
	
  90.00	
  	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
Fresh	
  Beef	
  
Frozen	
  Beef	
  
Live	
  Cattle	
  
24	
  
Table	
  3:	
  	
  Value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (thousands	
  USD)	
  
	
  	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   Total	
   %	
  
Australia	
  
	
  
1,206.8	
   3,989.7	
   1,744.5	
   3,987.1	
   60,961.3	
   71,889.5	
   50.5%	
  
Laos	
  
	
   	
  
17.2	
  
	
  
21.2	
  
	
  
38.4	
   0.0%	
  
Netherlands	
  
	
   	
  
1,679.6	
  
	
   	
   	
  
1,679.6	
   1.2%	
  
New	
  Zealand	
  
	
   	
  
10,674.2	
   11,143.3	
   6,297.7	
  
	
  
28,115.2	
   19.7%	
  
Thailand	
   11.1	
   2,642.8	
   7,849.0	
   2,083.6	
   9,373.2	
   18,557.4	
   40,517.1	
   28.4%	
  
Italia	
  
	
  
122.9	
  
	
   	
   	
   	
  
122.9	
   0.1%	
  
Cambodia	
  
	
   	
   	
   	
  
16.2	
  
	
  
16.2	
   0.0%	
  
South	
  Korea	
  
	
  
81.0	
  
	
   	
   	
   	
  
81.0	
   0.1%	
  
Total	
   11	
   4,054	
   24,210	
   14,971	
   19,695	
   79,519	
   142,460	
   100%	
  
Growth	
  Rate	
   	
  	
   36418%	
   497%	
   -­‐38%	
   32%	
   304%	
   	
  	
   	
  	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
Table	
  3	
  shows	
  that	
  live	
  cattle	
  is	
  imported	
  to	
  Vietnam	
  with	
  stable	
  suppliers	
  from	
  Australia,	
  
New	
   Zealand	
   and	
   Thailand.	
   The	
   major	
   change	
   of	
   this	
   business	
   happens	
   in	
   2013	
   when	
  
Vietnam	
  only	
  officially	
  imports	
  live	
  cattle	
  from	
  Australia	
  and	
  Thailand	
  in	
  which	
  live	
  cattle	
  
from	
  Australis	
  accounted	
  for	
  76.7%	
  of	
  total	
  imported	
  value.	
  The	
  jump	
  in	
  2013	
  of	
  live	
  cattle	
  
imported	
  from	
  Australia	
  makes	
  the	
  import	
  value	
  from	
  Australia	
  	
  accounts	
  for	
  50%	
  of	
  total	
  
import	
  value	
  in	
  the	
  last	
  five	
  years.	
  
Figure	
  17:	
  	
  Value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
	
   	
  
0	
  
10000000	
  
20000000	
  
30000000	
  
40000000	
  
50000000	
  
60000000	
  
70000000	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
2013	
  
25	
  
Figure	
  18:	
  	
  Monthly	
  value	
  of	
  imported	
  live	
  cattle	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
The	
   live	
   cattle	
   imported	
   in	
   2013	
   increased	
   significantly	
   starting	
   in	
   April.	
   It	
   decreased	
   in	
  
September	
  because	
  of	
  the	
  new	
  custom	
  regulation	
  implemented	
  and	
  then	
  keep	
  increasing	
  
sharply	
  again	
  in	
  the	
  last	
  months	
  of	
  2013	
  
The	
  price	
  of	
  live	
  cattle	
  imported	
  from	
  Australia	
  in	
  2013	
  fluctuates	
  	
  in	
  the	
  range	
  2.27	
  to	
  2.42	
  
USD/kg.	
  	
  Using	
  these	
  prices,	
  we	
  could	
  indicate	
  that	
  Vietnam	
  imports	
  about	
  30	
  thousand	
  tons	
  
live	
  cattle	
  from	
  Australia	
  in	
  2013	
  
2.4.2 Imported	
  frozen	
  beef:	
  
Frozen	
  meat	
  is	
  the	
  traditional	
  imported	
  meat	
  for	
  food	
  market	
  in	
  Vietnam	
  
Table	
  4:	
  	
  Value	
  of	
  imported	
  frozen	
  beef	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  
	
  	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   %	
  
Argentina	
   481,916	
   255,061	
   193,133	
   	
  	
   81,595	
   33,852	
   0.55%	
  
Australia	
   1,715,423	
   1,678,146	
   2,922,238	
   4,503,323	
   9,309,815	
   8,616,667	
   15.17%	
  
Austria	
   	
  	
   	
  	
   46,313	
   	
  	
   	
  	
   20,096	
   0.04%	
  
Brazil	
   42,427	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   0.02%	
  
Canada	
   57,424	
   179,639	
   151,989	
   116,872	
   73,958	
   	
  	
   0.31%	
  
Chile	
   	
  	
   	
  	
   1,416	
   	
  	
   	
  	
   	
  	
   0.00%	
  
Egypt	
   	
  	
   77,000	
   	
  	
   	
  	
   	
  	
   	
  	
   0.04%	
  
France	
   4,796	
   1,438	
   457	
   	
  	
   	
  	
   	
  	
   0.00%	
  
Hong	
  Kong	
   	
  	
   	
  	
   	
  	
   731,782	
   	
  	
   	
  	
   0.39%	
  
India	
   18,198,357	
   13,501,698	
   13,584,041	
   20,341,499	
   26,264,010	
   30,083,624	
   64.36%	
  
Indonesia	
   193,519	
   159,600	
   	
  	
   	
  	
   	
  	
   	
  	
   0.19%	
  
Japan	
   14,212	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   0.01%	
  
0	
  
2000000	
  
4000000	
  
6000000	
  
8000000	
  
10000000	
  
12000000	
  
14000000	
  
16000000	
  
18000000	
  
Jan	
   Feb	
   Mar	
   Apr	
   May	
   Jun	
   Jul	
   Aug	
   Sep	
   Oct	
   Nov	
   Dec	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
26	
  
Sooth	
  Korea	
   140,872	
   	
  	
   102,945	
   	
  	
   	
  	
   	
  	
   0.13%	
  
Malaysia	
   731,894	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   0.39%	
  
Mexico	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   61,594	
   0.03%	
  
Netherlands	
   	
  	
   	
  	
   13,424	
   	
  	
   	
  	
   	
  	
   0.01%	
  
New	
  Zealand	
   1,017,366	
   170,519	
   369,360	
   506,079	
   660,820	
   973,324	
   1.95%	
  
Norway	
   	
  	
   	
  	
   3,834	
   1,688	
   	
  	
   	
  	
   0.00%	
  
Paraguay	
   82,566	
   	
  	
   	
  	
   	
  	
   	
  	
   89,628	
   0.09%	
  
Singapore	
   112,766	
   349	
   2,976	
   7,123	
   	
  	
   	
  	
   0.07%	
  
USA	
   2,251,068	
   1,158,088	
   2,586,853	
   4,353,015	
   7,427,296	
   12,971,750	
   16.22%	
  
Uruguay	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   91,208	
   0.05%	
  
Total	
   25,044,607	
   17,181,538	
   19,978,981	
   30,561,381	
   43,817,494	
   52,941,743	
   100.00%	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
Based	
  on	
  data	
  provided	
  by	
  General	
  Department	
  of	
  Vietnam	
  Customs,	
  from	
  2008	
  to	
  2013,	
  
frozen	
   beef	
   is	
   imported	
   from	
   23	
   countries.	
   The	
   largest	
   source	
   is	
   from	
   India	
   (64.36%)	
  
following	
  by	
  USA	
  (16.22%)	
  and	
  Australia	
  (15.11%).	
  In	
  Vietnamese	
  markets,	
  consumers	
  have	
  
high	
  regards	
  to	
  imported	
  beef	
  and	
  accept	
  to	
  pay	
  much	
  more	
  for	
  imported	
  beef	
  from	
  Japan,	
  
USA	
   and	
   Australia.	
   Imported	
   beef	
   from	
   the	
   rest	
   countries	
   is	
   considered	
   as	
   local	
   beef	
   by	
  
consumers	
  and	
  they	
  pay	
  the	
  same	
  price	
  as	
  the	
  price	
  of	
  local	
  beef.	
  Indeed,	
  only	
  imported	
  
beef	
  from	
  Japan,	
  USA	
  and	
  Australia	
  is	
  labeled	
  in	
  supermarkets.	
  All	
  other	
  imported	
  beefs	
  are	
  
unlabeled	
  and	
  treated	
  as	
  local	
  beefs	
  
Figure	
  19:	
  	
  Monthly	
  value	
  of	
  imported	
  fozen	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
In	
  general,	
  frozen	
  beef	
  is	
  imported	
  more	
  during	
  the	
  last	
  months	
  of	
  the	
  year	
  to	
  meet	
  the	
  high	
  
demand	
   of	
   the	
   festival	
   season.	
   This	
   does	
   not	
   happen	
   in	
   2013,	
   imported	
   beef	
   reduced	
  
0	
  	
  
1,000,000	
  	
  
2,000,000	
  	
  
3,000,000	
  	
  
4,000,000	
  	
  
5,000,000	
  	
  
6,000,000	
  	
  
7,000,000	
  	
  
8,000,000	
  	
  
Jan	
   Feb	
   Mar	
   Apr	
   May	
   Jun	
   Jul	
   Aug	
   Sep	
   Oct	
   Nov	
   Dec	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
27	
  
substantially	
  during	
  the	
  last	
  three	
  months.	
  This	
  can	
  be	
  explained	
  by	
  the	
  sharply	
  increase	
  in	
  
live	
  cattle	
  imported	
  from	
  Australia	
  in	
  the	
  same	
  months	
  	
  
2.4.3 Imported	
  fresh	
  beef:	
  
Because	
   of	
   the	
   complicated	
   reservation	
   process	
   and	
   time	
   constraint,	
   the	
   imported	
   fresh	
  
beef	
   accounts	
   for	
   the	
   least	
   portion	
   in	
   the	
   total	
   import	
   value.	
   Fresh	
   beef	
   imported	
   from	
  
Australia,	
  New	
  Zealand	
  and	
  USA	
  is	
  sold	
  with	
  much	
  higher	
  price	
  than	
  the	
  price	
  of	
  domestic	
  
beef	
  	
  (2	
  to	
  3	
  folds)	
  
Table	
  5:	
  	
  Value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008	
  -­‐	
  2013	
  (USD)	
  
	
  	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
Argentina	
   186,787	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Australia	
   2,326,519	
   2,579,369	
   3,173,239	
   3,482,410	
   3,823,334	
   4,980,119	
  
Austria	
  
	
  
22,791	
   26,132	
  
	
   	
  
4,424	
  
Canada	
  
	
   	
   	
  
12,232	
   11,919	
   19,429	
  
France	
   5,431	
  
	
   	
   	
   	
   	
  HongKong	
   34,685	
  
	
   	
   	
   	
   	
  India	
   193,712	
  
	
  
936,086	
   47,088	
   46,970	
  
	
  Japan	
   15,755	
  
	
   	
   	
   	
   	
  South	
  Korea	
  
	
   	
   	
   	
  
41,486	
  
	
  New	
  Zealand	
   664,313	
   367,084	
   765,385	
   923,684	
   970,842	
   1,171,176	
  
Norway	
   19,721	
   7,828	
   4,507	
  
	
  
18,001	
  
	
  USA	
   91,238	
   133,233	
   136,524	
   220,411	
   301,061	
   483,290	
  
Total	
   3,538,162	
   3,110,304	
   5,041,872	
   4,685,825	
   5,213,614	
   6,658,437	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
In	
  2013,	
  total	
  import	
  value	
  of	
  fresh	
  beef	
  is	
  more	
  than	
  $6.5	
  millions	
  in	
  which	
  the	
  beef	
  from	
  
Australia	
   accounts	
   for	
   $5	
   millions	
   and	
   beef	
   from	
   New	
   Zealand	
   is	
   $1.2	
   millions.	
   The	
   total	
  
import	
  value	
  of	
  fresh	
  beef	
  fluctuate	
  every	
  year	
  but	
  it	
  has	
  a	
  positive	
  trend	
  overall.	
  
	
   	
  
28	
  
Figure	
  20:	
  	
  Value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (	
  USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
	
  
Figure	
  21:	
  	
  Monthly	
  value	
  of	
  imported	
  fresh	
  beef	
  in	
  Vietnam	
  2008-­‐2013	
  (USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
0	
  
5,000,000	
  
10,000,000	
  
15,000,000	
  
20,000,000	
  
25,000,000	
  
2013	
  
2012	
  
2011	
  
2010	
  
2009	
  
2008	
  
0	
  	
  
100,000	
  	
  
200,000	
  	
  
300,000	
  	
  
400,000	
  	
  
500,000	
  	
  
600,000	
  	
  
700,000	
  	
  
800,000	
  	
  
900,000	
  	
  
1,000,000	
  	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
29	
  
2.5 Imported	
  beef	
  and	
  live	
  cattle	
  from	
  Australia:	
  
	
  
As	
   analysis	
   in	
   section	
   2.4,	
   Australia	
   is	
   the	
   largest	
   and	
   fastest	
   growth	
   import	
   market	
   of	
  
Vietnam	
  in	
  all	
  three	
  kinds	
  of	
  meat:	
  	
  live	
  cattle,	
  frozen	
  beef	
  and	
  fresh	
  beef	
  
Figure	
  22:	
  	
  Value	
  of	
  imported	
  beef	
  from	
  Australia	
  2008-­‐2013	
  (USD)	
  
Source:	
  	
  General	
  Department	
  of	
  Vietnam	
  Customs	
  
Australia	
   live	
   cattle	
   exported	
   to	
   Vietnam	
   have	
   increased	
   about	
   20-­‐fold	
   during	
   the	
   period	
  
2012-­‐2013,	
  from	
  3.500	
  	
  to	
  66.951	
  live	
  cattle.	
  Imported	
  value	
  correspondingly	
  increases	
  from	
  
$4	
  millions	
  to	
  $61	
  millions.	
  Recent	
  data	
  released	
  from	
  Ministry	
  of	
  Trade	
  signals	
  that	
  this	
  
growth	
  is	
  not	
  slowing	
  down	
  as	
  there	
  were	
  40.000	
  cattle	
  have	
  been	
  exported	
  to	
  Vietnam	
  
from	
  Australia	
  in	
  the	
  first	
  3	
  months	
  of	
  2014	
  
Figure	
  23:	
  	
  Imported	
  live	
  cattle	
  from	
  Australia	
  in	
  2013	
  (USD)	
  
In	
   early	
   March	
   2014,	
   a	
   government	
   and	
   business	
   delegation,	
   leaded	
   by	
   the	
   Minister	
   of	
  
Northern	
  Australia	
  Industries	
  Van	
  Holthe,	
  visited	
  the	
  cattle	
  fattening	
  and	
  slaughtering	
  places	
  
in	
   Ho	
   Chi	
   Minh	
   City	
   and	
   Hai	
   Phong	
   City.	
   The	
   CEO	
   of	
   Livestock	
   Exporters	
   Association	
   of	
  
	
  -­‐	
  	
  
	
  10,000,000	
  	
  
	
  20,000,000	
  	
  
	
  30,000,000	
  	
  
	
  40,000,000	
  	
  
	
  50,000,000	
  	
  
	
  60,000,000	
  	
  
	
  70,000,000	
  	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
Fresh	
  Beef	
  
Frozen	
  Beef	
  
Live	
  Canle	
  
	
  -­‐	
  	
  
	
  2,000,000	
  	
  
	
  4,000,000	
  	
  
	
  6,000,000	
  	
  
	
  8,000,000	
  	
  
	
  10,000,000	
  	
  
	
  12,000,000	
  	
  
	
  14,000,000	
  	
  
	
  16,000,000	
  	
  
1	
   2	
   3	
   4	
   5	
   6	
   7	
   8	
   9	
   10	
   11	
   12	
  
30	
  
Northern	
   Australia,	
   Ben	
   Hindle	
   said	
   that	
   Vietnamese	
   importing	
   companies	
   have	
   invested	
  
heavily	
   in	
   infrastructure	
   to	
   meet	
   the	
   requirements	
   by	
   Australian	
   live	
   cattle	
   exporters,	
  
especially	
  on	
  ranch	
  facilities,	
  fattening	
  areas	
  and	
  slaughtering	
  places	
  
It	
  is	
  expected	
  that	
  in	
  2014,	
  Vietnam	
  will	
  import	
  150.000	
  live	
  cattle	
  from	
  Australia,	
  surpasses	
  
Israel	
  (98.000	
  cattle	
  in	
  2013)	
  to	
  become	
  the	
  second	
  largest	
  export	
  market	
  for	
  Australia	
  live	
  
cattle,	
  second	
  only	
  to	
  Indonesia	
  (450.000	
  cattle	
  in	
  2013).	
  
Beef	
   processed	
   from	
   live	
   cattle	
   imported	
   from	
   Australia	
   in	
   future	
   could	
   be	
   provided	
   for	
  
Phnom	
  Penh	
  supermarkets.	
  This	
  will	
  have	
  a	
  significant	
  impact	
  on	
  the	
  market	
  for	
  beef	
  in	
  both	
  
HCMC	
  and	
  Phnom	
  Penh.	
  In	
  near	
  future,	
  we	
  expect	
  beef	
  from	
  Australia	
  live	
  cattle	
  will	
  be	
  
considered	
  by	
  consumers	
  in	
  HCMC	
  as	
  local	
  beef	
  like	
  beef	
  from	
  other	
  countries	
  such	
  as	
  India,	
  
Urugoay,	
   Argentina,	
   …	
   The	
   price	
   for	
   Australive	
   live	
   catte-­‐beef	
   will	
   be	
   the	
   same	
   as	
   the	
  
domestic	
  beef	
  supplied	
  from	
  local	
  provinces	
  as	
  well	
  as	
  from	
  Cambodia.	
  	
  This	
  new	
  changes	
  in	
  
market	
   places	
   farmers	
   who	
   are	
   raising	
   cattle	
   in	
   Vietnam	
   and	
   Cambodia	
   in	
   a	
   tougher	
  
competitive	
  condition.	
  The	
  domestic	
  beef	
  price	
  is	
  expected	
  to	
  go	
  down	
  slightly	
  in	
  2014.	
  	
  	
  
It	
  is	
  agreed	
  that	
  the	
  reason	
  live	
  cattle	
  imported	
  from	
  Australia	
  has	
  reached	
  a	
  large	
  number	
  
in	
  a	
  short	
  period	
  is	
  due	
  to	
  the	
  low	
  import	
  tax	
  rate	
  on	
  live	
  cattle	
  (5%)	
  compared	
  with	
  tax	
  rate	
  
on	
   frozen	
   meat	
   (10%).	
   Rather	
   than	
   import	
   frozen	
   meat,	
   many	
   businesses	
   are	
   switching	
  
swiftly	
   to	
   import	
   live	
   catte	
   and	
   set	
   up	
   slaughterhouses	
   to	
   process	
   beef	
   for	
   domestic	
  
demand.	
  	
  
	
  
	
  
31	
  
3 The	
   factors	
   affecting	
   supply	
   and	
   demand	
   for	
  
beef	
  	
  
3.1 Price:	
  
Because	
  the	
  supply	
  does	
  not	
  meet	
  demand	
  for	
  beef	
  so	
  that	
  the	
  retail	
  price	
  for	
  beef	
  keeps	
  
increasing	
   continuously	
   starting	
   in	
   2008.	
   By	
   the	
   end	
   of	
   2013,	
   retail	
   price	
   for	
   silverside	
  
climbed	
  to	
  nearly	
  240,000	
  VND/kg,	
  an	
  increase	
  of	
  2.5	
  times	
  compared	
  with	
  the	
  price	
  set	
  in	
  
early	
  2008.	
  Especially	
  in	
  the	
  3	
  years	
  from	
  2011	
  to	
  2013,	
  beef	
  price	
  in	
  HCMC	
  goes	
  up	
  quickly	
  
as	
  the	
  supply	
  could	
  not	
  keep	
  up	
  with	
  the	
  demand	
  and	
  the	
  gap	
  between	
  them	
  is	
  getting	
  
bigger.	
  	
  
Figure	
  24:	
  Silverside	
  retail	
  price	
  in	
  HCMC	
  market	
  2008	
  -­‐	
  2013	
  (VND/kg)	
  
Source:	
  	
  Data	
  provided	
  by	
  AgroMonitor	
  
	
  
3.2 Animal	
   health	
   information	
   and	
   	
   consumer	
   purchasing	
  
power	
  	
  
Considering	
  the	
  retail	
  market	
  for	
  beef	
  and	
  pork	
  in	
  the	
  city,	
  it	
  shows	
  that	
  the	
  pork	
  retail	
  price	
  
reduced	
   significantly	
   in	
   2013	
   and	
   in	
   the	
   first	
   half	
   of	
   2013	
   due	
   to	
   the	
   PRRS	
   virus	
   disease	
  
(know	
   as	
   “blue	
   ear	
   disease”	
   in	
   Vietnam)	
   in	
   pig	
   and	
   the	
   decline	
   in	
   consumer	
   purchasing	
  
power	
  due	
  to	
  the	
  economic	
  downturn.	
  	
  The	
  price	
  of	
  beef	
  remains	
  bullish.	
  The	
  explanation	
  
for	
  this	
  phenomenom	
  is	
  that	
  the	
  supply	
  for	
  beef	
  from	
  domestic	
  and	
  foreign	
  sources	
  still	
  do	
  
not	
  meet	
  with	
  the	
  quick	
  increase	
  of	
  the	
  demand	
  for	
  beef.	
  	
  
40000	
  
90000	
  
140000	
  
190000	
  
240000	
  
290000	
  
1	
   4	
   7	
   10	
   1	
   4	
   7	
   10	
   2	
   5	
   8	
   11	
   2	
   5	
   8	
   11	
   2	
   5	
   8	
   11	
   2	
   5	
   8	
   11	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
32	
  
Figure	
  25:	
  	
  Comparing	
  retail	
  average	
  prices	
  for	
  beef	
  and	
  pork	
  in	
  HCMC	
  2008	
  -­‐2013	
  (VND/kg)	
  
Source:	
  Data	
  provided	
  by	
  AgroMonitor	
  	
  
However,	
   because	
   of	
   the	
   quick	
   deline	
   in	
   the	
   consumer	
   purchasing	
   power	
   and	
   the	
  
supplemental	
  imports,	
  especially	
  with	
  live	
  cattle	
  imported	
  from	
  Australia,	
  the	
  rise	
  in	
  beef	
  
price	
  is	
  slowing	
  down	
  in	
  2013.	
  According	
  to	
  data	
  provided	
  by	
  Ministry	
  of	
  Industry	
  and	
  Trade,	
  
the	
  growth	
  of	
  total	
  retail	
  sales	
  and	
  consumer	
  	
  service	
  revenue	
  in	
  2013	
  fells	
  to	
  the	
  lowest	
  
level	
  since	
  2006,	
  reaching	
  12.6%	
  
Figure	
  26:	
  	
  Growth	
  of	
  total	
  retail	
  sales	
  of	
  goods	
  and	
  services	
  in	
  Vietnam	
  2006-­‐2015	
  (%,	
  
compared	
  with	
  the	
  previous	
  year)	
  
Source:	
  	
  Ministry	
  of	
  Industry	
  and	
  Trade	
  of	
  Vietnam	
  
70000	
  
90000	
  
110000	
  
130000	
  
150000	
  
170000	
  
190000	
  
210000	
  
230000	
  
250000	
  
270000	
  
40000	
  
50000	
  
60000	
  
70000	
  
80000	
  
90000	
  
100000	
  
110000	
  
120000	
  
130000	
  
1	
   4	
   7	
  10	
  1	
   4	
   7	
  10	
  2	
   5	
   8	
  11	
  2	
   5	
   8	
  11	
  2	
   5	
   8	
  11	
  2	
   5	
   8	
  11	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
Pork	
   Beef	
  
24.1	
   25.2	
  
35.0	
  
22.9	
  
30.4	
  
23.8	
  
16.4	
  
12.6	
  
14.7	
  
18.1	
  
0.0	
  
5.0	
  
10.0	
  
15.0	
  
20.0	
  
25.0	
  
30.0	
  
35.0	
  
40.0	
  
2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   2014	
  
(DB)	
  
2015	
  
(DB)	
  
33	
  
3.3 The	
  proportion	
  of	
  beef	
  in	
  	
  total	
  livestock	
  in	
  the	
  region	
  
According	
  to	
  figures	
  from	
  the	
  General	
  Statistics	
  Office	
  and	
  the	
  Ministry	
  of	
  Agriculture	
  and	
  
Rural	
  Development,	
  the	
  proportion	
  of	
  	
  beef	
  production	
   in	
  total	
  livestock	
  meat	
  (including	
  
beef,	
  pork	
  and	
  poultry)	
  is	
  about	
  12-­‐13%	
  in	
  HCMC	
  and	
  about	
  8	
  -­‐	
  9%	
  for	
  the	
  Southeast	
  region.	
  
In	
   recent	
   years,	
   while	
   the	
   proportion	
   of	
   poultry	
   meat	
   and	
   pork	
   tends	
   to	
   increase	
   the	
  
proportion	
  of	
  beef	
  has	
  remained	
  relatively	
  stable.	
  	
  
Figure	
  27:	
  	
  Proportion	
  of	
  live	
  cattle,	
  pig	
  and	
  and	
  chicken	
  in	
  HCMC	
  1996-­‐2012	
  (%)	
  
	
  
Source:	
  GSO	
  and	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  
Figure	
  28:	
  	
  Proportion	
  of	
  live	
  cattle,	
  pig	
  and	
  and	
  chicken	
  in	
  the	
  South	
  East	
  of	
  Vietnam	
  1996-­‐2012	
  
(%)	
  
	
  
Source:	
  GSO	
  and	
  Ministry	
  of	
  Agriculture	
  and	
  Rural	
  Development	
  
0%	
  
20%	
  
40%	
  
60%	
  
80%	
  
100%	
  
1996	
  
1997	
  
1998	
  
1999	
  
2000	
  
2001	
  
2002	
  
2003	
  
2004	
  
2005	
  
2006	
  
2007	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
Chicken	
  
Pork	
  
Beef	
  
0%	
  
20%	
  
40%	
  
60%	
  
80%	
  
100%	
  
1996	
  
1997	
  
1998	
  
1999	
  
2000	
  
2001	
  
2002	
  
2003	
  
2004	
  
2005	
  
2006	
  
2007	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
Chicken	
  
Beef	
  
Pork	
  
34	
  
3.4 Supply	
   and	
   demand	
   of	
   substitute	
   and	
   supplemental	
  
meats	
  
By	
  calculations	
  from	
  VHLSS	
  2010,	
  the	
  average	
  consumption	
  of	
  pork,	
  beef,	
  chicken	
  per	
  capita	
  
in	
   the	
   whole	
   country	
   reached	
   13.54	
   kg,	
   1.63kg	
   and	
   5.51	
   kg	
   respectively	
   .	
   Multiply	
   these	
  
number	
  by	
  the	
  population	
  of	
  the	
  country	
  in	
  2010	
  and	
  convert	
  into	
  live	
  weight,	
  we	
  then	
  have	
  
the	
  numbers	
  in	
  the	
  table	
  below:	
  	
  
Table	
  6:	
  	
  Supply	
  and	
  demand	
  of	
  meats	
  in	
  the	
  country	
  in	
  2010	
  (tons)	
  
	
   Beef	
   Chicken	
   	
  	
  	
  Pork	
  
Demand	
   	
  354,250	
  	
   	
  563,527	
  	
   	
  1,961,777	
  	
  
Supply	
   	
  285,500	
  	
   	
  522,834	
  	
   	
  3,216,900	
  	
  
Source:	
  Calculated	
  from	
  VHLSS	
  2010	
  
As	
  we	
  could	
  see	
  from	
  the	
  table,	
  while	
  the	
  supply	
  of	
  beef	
  and	
  chicken	
  are	
  not	
  enough	
  to	
  
meet	
  domestic	
  demand,	
  supply	
  of	
  pork	
  is	
  excess	
  demand	
  by	
  a	
  large	
  amount	
  which	
  is	
  more	
  
than	
   1	
   million	
   tons	
   /	
   year	
   (the	
   demand	
   here	
   is	
   not	
   including	
   the	
   meat	
   used	
   for	
   food	
  
processing	
   industries	
   such	
   as	
   sausage,	
   ham,	
   rolls,	
   rolls,	
   candy	
   ...).	
   Therefore,	
   every	
   year	
  
Vietnam	
  exports	
  a	
  large	
  number	
  of	
  live	
  pigs	
  to	
  China	
  through	
  the	
  northern	
  border	
  or	
  exports	
  
fresh/frozen/	
  chilled	
  pork	
  to	
  some	
  Asian	
  markets	
  such	
  as	
  Hong	
  Kong,	
  Malaysia,	
  Singapore	
  ...	
  	
  
Figure	
  29:	
  	
  Supply	
  and	
  demand	
  of	
  meats	
  in	
  2010	
  (tons)	
  
	
  
Source:	
  data	
  provided	
  by	
  AgroMonitor	
  	
  
	
  -­‐	
  	
  
	
  500,000	
  	
  
	
  1,000,000	
  	
  
	
  1,500,000	
  	
  
	
  2,000,000	
  	
  
	
  2,500,000	
  	
  
	
  3,000,000	
  	
  
	
  3,500,000	
  	
  
Beef	
   Chicken	
   Pork	
  
Demand	
  
Supply	
  
35	
  
3.5 GDP	
  per	
  capita	
  
Per	
  capita	
  income	
  in	
  HCMC	
  has	
  been	
  going	
  up	
  relatively	
  fast,	
  roughly	
  round	
  8-­‐10%	
  per	
  year	
  
during	
   the	
   last	
   12	
   years,	
   especially	
   the	
   20%	
   highest	
   income	
   group	
   is	
   getting	
   richer	
  
considerably	
  fast.	
  This	
  leads	
  to	
  the	
  fact	
  that	
  the	
  consumption	
  of	
  a	
  more	
  expensive	
  meat	
  like	
  
beef	
  has	
  increased	
  substantially.	
  
3.6 Sharply	
   increasing	
   of	
   imported	
   live	
   cattle	
   from	
  
Australia	
  
Beef	
  demand	
  in	
  this	
  report	
  is	
  generally	
  calculated	
  based	
  on	
  the	
  beef	
  consumption	
  in	
  HCMC	
  
before	
  2012	
  while	
  imported	
  beef	
  from	
  US,	
  Japan	
  and	
  Australia	
  were	
  sold	
  with	
  much	
  higher	
  
price	
  compared	
  with	
  price	
  of	
  domestic	
  beef.	
  With	
  the	
  significantly	
  increasing	
  of	
  imported	
  
live	
   cattle	
   from	
   Australia,	
   the	
   supply	
   is	
   raised	
   to	
   an	
   unexpected	
   high	
   level,	
   this	
   makes	
  
Australian	
  beef	
  price	
  is	
  going	
  down	
  considerablely	
  to	
  approach	
  local	
  beef	
  price.	
  Vietnamese	
  
consumers	
  are	
  very	
  happy	
  with	
  beef	
  that	
  processed	
  from	
  live	
  cattle	
  imported	
  from	
  Australia	
  
and	
  the	
  demand	
  for	
  that	
  imported	
  live	
  cattle	
  is	
  going	
  up	
  quickly.	
  	
  
Beef	
  will	
  become	
  more	
  and	
  more	
  popular	
  meat	
  with	
  acceptable	
  price	
  in	
  HCMC	
  ,	
  Mekong	
  
region	
  and	
  also	
  Phnom	
  Penh	
  City.	
  The	
  demand	
  for	
  beef	
  is	
  expected	
  to	
  rise	
  in	
  those	
  regions.	
  	
  
In	
  the	
  next	
  phase	
  of	
  the	
  project,	
  we	
  could	
  invest	
  time	
  and	
  effort	
  to	
  study	
  about	
  the	
  impact	
  
of	
  this	
  market	
  change	
  on	
  HCMC	
  and	
  Phnom	
  Penh	
  beef	
  market.	
  	
  
	
  
36	
  
4 CONCLUSIONS:	
  
HCMC	
  is	
  the	
  most	
  populous	
  city	
  in	
  the	
  country,	
  it	
  also	
  has	
  a	
  high	
  population	
  density.	
  	
  Along	
  
with	
   the	
   rise	
   of	
   per	
   capita	
   income,	
   the	
   demand	
   for	
   beef	
   in	
   the	
   city	
   has	
   continued	
   to	
  
increase.	
  Beef	
  supply	
  from	
  the	
  suburban	
  areas	
  	
  as	
  well	
  as	
  from	
  neighboring	
  provinces	
  still	
  
could	
   not	
   meet	
   the	
   demand	
   by	
   the	
   city	
   markets.	
   	
   The	
   retail	
   price	
   for	
   beef	
   in	
   the	
   city	
  
fluctuates	
  frequently	
  and	
  shows	
  a	
  clearly	
  positive	
  time	
  trend.	
  
The	
   domestic	
   beef	
   supply	
   across	
   the	
   country	
   can	
   hardly	
   increase	
   due	
   to	
   the	
   limited	
  
agriculture	
  land,	
  production	
  technology	
  and	
  grazing	
  condition.	
  The	
  imported	
  live	
  cattle	
  and	
  
beef	
  is	
  considered	
  as	
  the	
  effective	
  supplemental	
  source	
  to	
  clear	
  the	
  beef	
  market	
  
Vietnam	
  is	
  preparing	
  to	
  join	
  the	
  TPP	
  in	
  late	
  2014	
  and	
  CEPT/AFTA	
  in	
  2015	
  and	
  most	
  of	
  import	
  
tariffs	
  are	
  expected	
  to	
  drop	
  to	
  0%	
  in	
  the	
  near	
  future.	
  Thus,	
  imports	
  of	
  beef	
  and	
  live	
  cattle	
  
from	
  the	
  countries	
  in	
  those	
  trade	
  agreements	
  is	
  expected	
  to	
  rise	
  sharply,	
  including	
  Australia,	
  
U.S,	
  Japan	
  (TPP)	
  and	
  Cambodia	
  ,	
  Laos,	
  Thailand	
  (CEPT).	
  
Vietnam	
   is	
   becoming	
   the	
   Australia’s	
   second	
   largest	
   export	
   market	
   for	
   live	
   cattle.	
   It	
   is	
  
expected	
  that	
  live	
  cattle	
  import	
  from	
  Australia	
  will	
  keep	
  increasing	
  quickly	
  in	
  the	
  years	
  to	
  
come.	
   This	
   will	
   change	
   the	
   picture	
   of	
   supply	
   and	
   demand	
   as	
   well	
   as	
   the	
   beef	
   consumer	
  
behaviors	
  in	
  the	
  region.	
  Consumers	
  in	
  HCMC	
  and	
  Phnom	
  Penh	
  now	
  could	
  approach	
  to	
  beef	
  
originates	
  from	
  Australia	
  with	
  acceptable	
  price	
  
It	
  is	
  worth	
  to	
  invest	
  time	
  and	
  resource	
  to	
  investigate	
  the	
  impact	
  of	
  this	
  change	
  on	
  the	
  beef	
  
market	
  in	
  HCMC	
  and	
  Phnom	
  Penh.	
  
	
  
	
   	
  
37	
  
5 Appendix:	
  
Raw	
  data	
  is	
  collect	
  from	
  many	
  different	
  sources:	
  MARD,	
  GSO,	
  GDVC,	
  MIT,	
  VHLSS	
  2002,	
  2004,	
  
2006,	
  2008,	
  2010	
  and	
  from	
  AgriMonitor	
  company.	
  We	
  also	
  collect	
  the	
  quarterly	
  meat	
  report	
  
in	
  Vietnam	
  markets	
  2008-­‐2013	
  

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Ho Chi Minh City beef market demand and supply report

  • 1. 1                 Domestic  and  international  market     development  for  high-­‐value  cattle     and  beef  in  South-­‐East  Cambodia     ACIAR  Project  No.  AH/2010/046     Working  Paper  No.3       Ho  Chi  Minh  City  beef  market  demand  and  supply   report             Nam  Hoang  
  • 2. 2      
  • 3. 3     Contents   1   DEMAND  FOR  BEEF  IN  HCMC  MARKET  ..................................................................................................  8   1.1   DEMOGRAPHIC  CHARACTERISTICS  .................................................................................................................  8   1.2   ANNUAL  BEEF  CONSUMPTION  PER  CAPITA  IN  HCMC  ........................................................................................  9   1.3   DEMAND  FOR  BEEF  AND  LIVE  CATTLE  IN  HCMC  MARKET  .................................................................................  12   2   BEEF  SUPPLY  .......................................................................................................................................  14   2.1   CATTLE  RAISING  .......................................................................................................................................  14   2.2   THE  BALANCE  OF  SUPPLY  AND  DEMAND  FOR  BEEF  ...........................................................................................  17   2.3   BEEF  SUPPLY  FROM  NEIGHBORING  AREAS  INCLUDING  CAMBODIA:  .....................................................................  18   2.4   IMPORTED  BEEF:  ......................................................................................................................................  22   2.4.1   Imported  live  cattle:  .......................................................................................................................  23   2.4.2   Imported  frozen  beef:  .....................................................................................................................  25   2.4.3   Imported  fresh  beef:  .......................................................................................................................  27   2.5   IMPORTED  BEEF  AND  LIVE  CATTLE  FROM  AUSTRALIA:  ......................................................................................  29   3   THE  FACTORS  AFFECTING  SUPPLY  AND  DEMAND  FOR  BEEF  .................................................................  31   3.1   PRICE:  ...................................................................................................................................................  31   3.2   ANIMAL  HEALTH  INFORMATION  AND    CONSUMER  PURCHASING  POWER  ..............................................................  31   3.3   THE  PROPORTION  OF  BEEF  IN    TOTAL  LIVESTOCK  IN  THE  REGION  .........................................................................  33   3.4   SUPPLY  AND  DEMAND  OF  SUBSTITUTE  AND  SUPPLEMENTAL  MEATS  ....................................................................  34   3.5   GDP  PER  CAPITA  .....................................................................................................................................  35   3.6   SHARPLY  INCREASING  OF  IMPORTED  LIVE  CATTLE  FROM  AUSTRALIA  ....................................................................  35   4   CONCLUSIONS:  ....................................................................................................................................  36   5   APPENDIX:  ..........................................................................................................................................  37      
  • 4. 4   LIST  OF  TABLES:     Table  1:  Demand  for  beef  and  live  cattle  in  HCM  City  from  2004  to  2012  (tons)  ...................  12   Table  2:    Balance  of  self-­‐supply  and  demand  for  beef  in  HCMC  from  2004  to  2012  (thousand   tons)  ........................................................................................................................................  18   Table  3:    Value  of  imported  live  cattle  in  Vietnam  2008  -­‐  2013  (thousands  USD)  ..................  24   Table  4:    Value  of  imported  frozen  beef  in  Vietnam  2008  -­‐  2013  (USD)  .................................  25   Table  5:    Value  of  imported  fresh  beef  in  Vietnam  2008  -­‐  2013  (USD)  ...................................  27   Table  6:    Supply  and  demand  of  meats  in  the  whole  country  in  2010  (tons)  .........................  34        
  • 5. 5   LIST  OF  FIGURES:   Figure  1:    HCMC  population  and  growth  rate  from  2004  -­‐  2012  ..............................................  8   Figure  2:  Annual  income  per  capita  in  HCMC  and  Vietnam  from  2004  to  2012  (USD)  .............  9   Figure  3:  Annual  beef  consumption  per  capita  in  2008  and  2010  (kg)  ...................................  10   Figure  4:  Annual  beef  consumption  per  capita  in  HCMC,  Hanoi  and  Vietnam  (2004  -­‐2010)   (kg)  ..........................................................................................................................................  10   Figure  5:    Annual  consumption  per  capita  of  chicken,  beef  and  pork  in  HCMC  (2004  -­‐2010)   (kg)  ..........................................................................................................................................  11   Figure  6:  Beef  consumption  per  capita  in  5  HCMC  income  groups  from  2004  -­‐  2010  ............  12   Figure  7:  The  number  of  cattle  heads  in  HCMC  from  1996  to  2012  (thousand)  .....................  14   Figure  8:  Structure  of  cattle  herds  in  HCMC  from  2001  to  2012  (thousand  heads)  ...............  15   Figure  9:  Weight  of  slaughtered  cows  in  HCMC  in  2001-­‐2012  (kg/head)  ...............................  17   Figure  10:    Total  output  of  slaughtered  cows  in  HCMC  in  1996-­‐2012  (thousand  tons)  ..........  17   Figure  11:    Total  supply  of  live  cattle  in  HCMC  and  neighboring  provinces  (tons/year)  .........  18   Figure  12:    Volume  of  live  cattle/buffalo  slaughtered  in  neighboring  provinces  and  destined   to  HCMC’s  beef  market  in  2010  ..............................................................................................  20   Figure  13:    Volume  and  origin  of  live  cattle/buffalo  slaughtered  in  HCMC  in  2010  ...............  21   Figure  14:    Beef  production  of  some  neighboring  provinces  that  could  supply  for  HCMC  in   2012  (tons)  ..............................................................................................................................  21   Figure  15:     Balance  of  supply  and  demand  for  beef  in  HCMC  and  whole  country  in  2010   (tons)  .......................................................................................................................................  22   Figure  16:    Value  of  imported  beef  and  live  cattle  in  Vietnam  2008-­‐2013  (millions  USD)  .....  23   Figure  17:    Value  of  imported  live  cattle  in  Vietnam  2008  -­‐  2013  (USD)  ................................  24   Figure  18:    Monthly  value  of  imported  live  cattle  in  Vietnam  2008-­‐2013  (USD)  ....................  25   Figure  19:    Monthly  value  of  imported  fozen  beef  in  Vietnam  2008-­‐2013  (USD)  ..................  26   Figure  20:    Value  of  imported  fresh  beef  in  Vietnam  2008-­‐2013  (  USD)  ................................  28   Figure  21:    Monthly  value  of  imported  fresh  beef  in  Vietnam  2008-­‐2013  (USD)  ...................  28   Figure  22:    Value  of  imported  beef  from  Australia  2008-­‐2013  (USD)  .....................................  29   Figure  23:    Imported  live  cattle  from  Australia  in  2013  (USD)  ..............................................  29   Figure  24:  Silverside  retail  price  in  HCMC  market  2008  -­‐  2013  (VND/kg)  ...............................  31   Figure  25:    Comparing  retail  average  prices  for  beef  and  pork  in  HCMC  2008  -­‐2013  (VND/kg)
  • 6. 6    ................................................................................................................................................  32   Figure   26:     Growth   of   total   retail   sales   of   goods   and   services   in   Vietnam   2006-­‐2015   (%,   compared  with  the  previous  year)  .........................................................................................  32   Figure  27:    Proportion  of  live  cattle,  pig  and  and  chicken  in  HCMC  1996-­‐2012  (%)  ...............  33   Figure  28:    Proportion  of  live  cattle,  pig  and  and  chicken  in  the  South  East  of  Vietnam  1996-­‐ 2012  (%)  ..................................................................................................................................  33   Figure  29:    Supply  and  demand  of  meats  in  2010  (tons)  ........................................................  34        
  • 7. 7   GLOSSARY  OF  TERMS:     HCMC:     Ho  Chi  Minh  City   PPC:     Phnom  Penh  City   WTP:   Willingness-­‐To-­‐Pay   QCB:   Quality  Certified  Beef   GSO:   General  Statistics  Office  of  Vietnam   VHLSS   Vietnam  Household  Living  Standards  Survey   AgroMonitor   Vietnam  agricultural  market  analysis  company   GDVC   General  Department  of  Vietnam  Customs   MIT   Ministry  of  Industry  and  Trade  of  Vietnam   MARD   Ministry  of  Agriculture  and  Rural  Development  of  Vietnam   PRRS   Porcine   reproductive   and   respiratory   syndrome   (known   as   “blue   ear   disease”  in  Vietnam)   VND   Vietnam  Dong,  Vietnam’s  currency.  1  USD=20,090  VND  on  20/04/2014            
  • 8. 8   1 Demand  for  Beef  in  HCMC  Market   1.1 Demographic  characteristics   According  to  data  released  by  the  General  Statistics  Office  of  Vietnam  at  the  end  of  2012,   the  total  population  of  HCMC  was  about  7.75  million  people,  an  increase  of  2.2%  from  2011.   After  a  period  of  rapid  increase  in  population  with  growth  rate  about  3.37%  per  year  from   2005  to  2010,  the  population  growth  rate  of  Ho  Chi  Minh  City  from  2011  has  slowed  down   since  2011.   Figure  1:    HCMC  population  and  growth  rate  from  2004  -­‐  2012     Source:  General  Statistics  Office  of  Vietnam   With  a  population  density  of  3,666  people  per  km2  in  2012,  HCMC  continues  to  lead  the   country  in  this  criteria,  13.7  times  higher  than  the  country  density  and  1.78  times  higher   than  that  of  Hanoi.   During  the  period  2002-­‐2012,  data  from  GSO_VN  shows  that  the  annual  income  per  capita   in  HCMC  was  increasing  rapidly  and  it  is  much  higher  than  the  national  average.            3.42      3.72      4.05      3.74      3.28      3.60      2.53      1.94      2.18      -­‐          0.50      1.00      1.50      2.00      2.50      3.00      3.50      4.00      4.50     0   1000   2000   3000   4000   5000   6000   7000   8000   9000   2004   2005   2006   2007   2008   2009   2010   2011   2012   Population  (thousand  people)   Growth  rate  (%)  
  • 9. 9   Figure  2:  Annual  income  per  capita  in  HCMC  and  Vietnam  from  2004  to  2012  (USD)     Source:  General  Statistics  Office  of  Vietnam   In   2012,   annual   per   capita   income   in   HCMC   was   USD2,269   which   is   the   highest   income   compared  with  other  cities/provinces    in    the  country  and  almost  2  times  higher  than  the   national  average  of    USD1,150.   1.2 Annual  beef  consumption  per  capita  in  HCMC     Annual  meat  consumption  per  capita  is  extracted  from  Vietnam  Household  Living  Standard   Survey  (VHLSS)  in  2004  ,  2006  ,  2008  and  2010.  Data  on  beef  demand  in  2012  will  be  roughly   calculated  using  the  amount  of  beef  consumption  per  capita  in  2010.    The  data  is  intended   to  be  updated  in  June  2014  .   According  to  calculations  from  the  VHLSS  data,  HCMC  continued  to  be  a  city  that  had  the   2nd  highest  annual  beef  consumption  per  capita,  reaching  3.46  kg/person/year,  second  to   Ha   Noi   (3.92   kg/person/year),   and   2.1   times   higher   than   the   national   average   (1.63   kg/person/year).       It  is  noted  that  beef  is  not  a  really  popular  meat  in  the  region,  one  of  the  main  reasons  is   because   beef   is   the   most   expensive   meat,   far   more   expensive   than   pork   and   poultry.   In   0     500     1,000     1,500     2,000     2,500     2004   2006   2008   2010   2012   873     1,109     1,586     1,685     2,269     1,150     580     795     1,145     1,273     1,771     HCMC   Vietnam   Vietnam  GDP  per  capita  
  • 10. 10   traditional,  Vietnamese  consume  much  more  pork  and  poultry  meat  than  beef  in  their  daily   diet.   Figure  3:  Annual  beef  consumption  per  capita  in  2008  and  2010  (kg)     Source:  Calculated  from  VHLSS  Data  (2008  and  2010)   Compared  to  other  provinces  in  the  Southeast  Region,  the  beef  consumption  per  capita  in   HCMC  is  also  substantially  larger.       Figure  4:  Annual  beef  consumption  per  capita  in  HCMC,  Hanoi  and  Vietnam  (2004  -­‐2010)  (kg)     Source:  Calculated  from  VHLSS  Data  (2004,  2006,  2008  and  2010)   4.81   3.66   1.18   3.53   2.21   1.30   3.92   3.46   1.57   2.40   2.89   1.63   0.00   1.00   2.00   3.00   4.00   5.00   6.00   Ha  Noi  City   HCM  City   Dong  Nai   Province   Binh  Duong   Province   Ba  Ria   Province   Vietnam   2008   2010    -­‐      1.00      2.00      3.00      4.00      5.00      6.00     HCMC   Hanoi   Vietnam   2004   2006   2008   2010  
  • 11. 11   As  can  be  seen  from  the  graph,  beef  consumption  per  capita  in  the  country  generally  tends   to  increase  ,  however  in  2010,  in  2  cities  that  had  largest  beef  consumption  in  Vietnam,   HCMC  and  Hanoi,  it  declined.  This  can  be  attributed  to  the  economic  downturn  which  leads   to  the  reduce  of  consumer  purchasing  power  in  2010   To   see   the   picture   of   demand   for   beef   in   HCMC,   we   will   consider   meat   consumption   in   general     In  Vietnam,  as  it  is  mentioned  before,  meat  consumption  is  dominated  by  pork  (69  percent),   followed  by  poultry  (17  percent)  and  beef  (14  percent).    Beef  is  the  meat  which  has  the   highest  retail  price.    However,  compared  to  2004,  the  consumption  gaps  between  beef  and   pork  and  between  beef  and  poultry  in  HCMC  in  2010  tend  to  narrow.       Figure  5:    Annual  consumption  per  capita  of  chicken,  beef  and  pork  in  HCMC  (2004  -­‐2010)  (kg)     Source:  Calculated  from  VHLSS  Data  (2004,  2006,  2008  and  2010)   In  2008,  the  reason  why  chicken  consumption  increased  sharply  relatively  to  the  other  two   kind  of  meats  is  the  meat  import  tax  were  cut  down,  even  lower  than  the  committed  tax   rate  previously  announced  when  Vietnam  joined  the  WTO.    This  makes  cheap  chicken  was   massively  imported  into  Vietnam  from  neighboring  countries       Into  2010,  while  per  capita  consumption  of  chicken  and  pork  are  much  lower  than  in  2008,   the   beef   consumption   remains   relatively   stable.     It   looks   like   the   pattern   of   meat    -­‐      5.00      10.00      15.00      20.00      25.00     Beef   Chicken   Pork   2004   2006   2008   2010  
  • 12. 12   consumption   slowly   shifts   toward   consuming   less   pork   and   chicken   while   more   beef   is   needed   As  can  be  seen  in  Figure  5,  comparing  with  pork  and  poultry  consumption  in  the  city,  beef   consumption  has  less  erratic  fluctuation.   1.3 Demand  for  beef  and  live  cattle  in  HCMC  Market   According  to  the  conversion  chart  suggested  by  the  General  Statistics  Office  of  Vietnam,  1   kg  of  live  cattle  is  equivalent  to  0.4  kg  of  beef  cut.  With  the  above  information  on  per  capita   consumption   in   HCMC,   we   can   calculate   the   demand   for   beef   and   live   cattle   in   HCMC   market:     Table  1:  Demand  for  beef  and  live  cattle  in  HCM  City  from  2004  to  2012  (tons)   Year   Population   (thousand)   Beef  consumption   per  capita  (kg)   Total  demand  for   beef  (tons)   Total  demand  for   live  cattle  (tons)   Growth   rate   2004              6,007.60     2.21              13,276.80                29,673.00       2006              6,483.10     3.14              20,356.93                47,931.00     61.5%   2008              6,946.10     3.66              25,422.73                60,496.00     26.2%   2010              7,378.00     3.46              25,527.88                63,980.00     5.8%   2012              7,681.70     3.46              26,578.68                66,446.71     3.9%   Source:  Calculated  from  VHLSS  Data  (2004,  2006,  2008  and  2010)   Table  1  indicates  that,  compared  with  2008,  beef  consumption  per  capita  in  HCMC  in  2010   decreases  about  0.2  kg/person.  However,  due  to  population  growth,  the  total  consumption   of   beef   has   increased   in   HCMC   in   2010,   reaching   about   25.6   thousand   tons,   1,000   tons   higher  than  in  2008  .  Provisional  figures  for  2012  using  2010  per  capita  consumption  has   reached  nearly  66.5  thousand  tons  of  live  cattle.   Analysis  beef  demand  in  HCMC  market  of  5  consumer  groups  by  differentiated  by  income-­‐ level     Figure  6:  Beef  consumption  per  capita  in  HCMC  of  5  consumer  groups  2004  -­‐  2010  
  • 13. 13     Source:  Calculated  from  VHLSS  Data  (2004,  2006,  2008  and  2010)   Please  note  that  consumers  are  grouped  according  to  five  quintiles  of  national  income  per   capita  and    because  there  are  no  people  in  HCMC  who  are  in  the  lowest  income  quintile   included  in  the  VHLSS  survey,  the  plot  for  the  lowest  income  quintile  is  always  equal  to  0   and  not  relevant  in  the  graph.   Analysis  of  annual  beef  consumption  per  capita  in  HCMC  under  5  income  quintiles  shows   that  the  highest  income  group  (top  20%)  is  the  group  with  the  most  beef  consumption,  far   more   than   the   high   income   group   (next   20%).   However,   beef   consumption   of   middle-­‐ income  quintile  and  high  income  quintile  also  increase  a  lot  in  recent  years.  We  can  expect   that  the  increase  in  per  capita  income,  especially  the  rapid  increase  of  the  middle  income   class  will  quickly  raise    beef  demand  in  Ho  Chi  Minh  City       0.00   0.50   1.00   1.50   2.00   2.50   3.00   3.50   4.00   4.50   5.00   2004   2006   2008   2010   Lowest   Low   Medium   High   Highest  
  • 14. 14   2 Beef  Supply   2.1 Cattle  raising   According  to  data  from  the  Ministry  of  Agriculture  and  Rural  Development  (MARD),  after  a   slight  decline  in  the  1996  -­‐  2000  period,  the  number  of  cattle  heads  in  Ho  Chi  Minh  City  had   increased  sharply  with  average  growth  rate  about  16.4%  per  year  in  the  period  2001  -­‐  2006.     However,  since  2007,  it  tends  to  remain  stable  at  around  100  -­‐  110  thousands  heads  with  no   significant  growth  as  in  the  previous  period.  By  the  end  of  2012,  the  statistics  shows  that  the   total   herd   of   cows   in   HCMC   reached   108.7   thousand   heads,   an   increase   of   2.6   times   compared  to  1996  and  1.35  times  compared  with  2005.   Figure  7:  The  number  of  cattle  heads  in  HCMC  from  1996  to  2012  (thousand)     Source:    Ministry  of  Agriculture  and  Rural  Development  (MARD)   Of   nearly   109   thousand   heads   in   2012,   the   number   of   dairy   cows   accounted   for   approximately  76.7%  (83.4  thousand  heads).    Thus  it  can  be  seen,  since  2007,  HCMC  mainly   develops  dairy  herds,  the  number  of  beef  cows  accounts  for  less  than  25%  of  total  heads.     Compared   with   2001,   in   terms   of   percentage   of   the   whole   livestocks,   the   dairy   herd   in   HCMC  tends  to  rise  and  beef  herd  tends  to  decrease         0.0   20.0   40.0   60.0   80.0   100.0   120.0  
  • 15. 15   Figure  8:  Structure  of  cattle  herd  in  HCMC  from  2001  to  2012  (thousand  heads)     Source:  Ministry  of  Agriculture  and  Rural  Development     Dairy  herd  and  beef  cattle  farms  in  HCMC  are  located  primarily  in  suburban  areas  where   there  are  large  areas  of  agricultural  land  which  is  suitable  for  cattle.  In  particular,  Cu  Chi  and   Hoc  Mon  district  are  the  two  main  cattle  places  with  about  40,000  heads  each  district.     0.0   20.0   40.0   60.0   80.0   100.0   120.0   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   Dairy  cow   Beef  cow  
  • 16. 16     Source:  Atlas  of  agriculture,  2007.     Although   the   number   of   beef   cows   in   HCMC   tends   to   decrease   in   recent   years   but   beef   production  tends  to  increase  due  to  the  increased  weight  of  slaughtered  cattle.    
  • 17. 17   Figure  9:  Weight  of  slaughtered  cattle  in  HCMC  in  2001-­‐2012  (kg/head)     Source:  Calculated  from  data  provided  by  MARD.   From   the   average   of   201.6   kg/head   in   2001,   slaughtered   cow   weight   increased   to   the   average  of  343.4  kg/head  in  2012.    Thus,  although  the  number  of  cattle  heads  raising  in   HCMC  had  lowered  since  2010  but  beef  production  has  increased  slightly  in  the  market.     Figure  10:    Total  output  of  slaughtered  cows  in  HCMC  in  1996-­‐2012  (thousand  tons)     Source:  Calculated  from  data  provided  by  MARD.   Figures  show  that  in  2012  total  of  slaughtered  cows  in  HCMC  reached  8.7  thousand  tons,  an   increase  of  8.2%  compared  with  2011  and  150%  compared  with  2005.   2.2 The  balance  of  supply  and  demand  for  beef   With  8.7  thousand  tons  of  beef  from  the  local  ranches  in  2012,  the  self-­‐supply  of  beef  in   HCMC  was  obviously  deficient;  it  only  met  about  13%  of  the  demand.       0.0   50.0   100.0   150.0   200.0   250.0   300.0   350.0   400.0   2001  2002  2003  2004  2005  2006   2007  2008   2009  2010  2011  2012   0.0   2.0   4.0   6.0   8.0   10.0  
  • 18. 18   Table  2:    Balance  of  self-­‐supply  and  demand  for  beef  in  HCMC  from  2004  to  2012  (tons)   Year   Beef   demand   live  cattle   demand     Live  cattle   self-­‐suply   Gap   Self-­‐suply/   demand   2004                  13,277                    29,673                          4,396                      25,277     14.81%   2006                  20,357                    47,931                          6,135                      41,796     12.80%   2008                  25,423                    60,496                          6,055                      54,441     10.01%   2010                  25,528                    63,980                          7,815                      56,165     12.21%   2012                  26,579                    66,447                          8,687                      57,760     13.07%     Table  2  shows  that  the  self-­‐supply  for  beef  from  locally  raised  cattle  only  meet  10%  of  the   demand   for   beef   in   HCMC   in   2008,   13%   in   2012.     Consequently,   to   clear   this   very   large   shortage,    the  additional  beef  supply  for  HCMC  originates  from  two  main  channels:   • Local  live  cattle  “imported”  from  the  neighboring  areas:  as  the  South  East  provinces,   the  Mekong  Delta  region  including  from  South-­‐East  Cambodia,  even  from  the  central   highland  and  northern  provinces   • Imports  of  live  cattle,  fresh  beef  and  frozen  beef  from  many  countries  around  the   world     2.3 Beef   supply   from   neighboring   areas   including   Cambodia:   Beef  imported  from  the  neighboring  provinces  of  HCMC  as  :  Dong  Nai  ,  Binh  Duong  ,  An   Giang,  Kien  Giang  ,  Ben  Tre  ...    According  to  the  GSO,  number  of  herbs  in  these  neighboring   provinces  from  1996  to  2012  as  follows:   Figure  11:    Total  supply  of  live  cattle  in  HCMC  and  neighboring  provinces  (tons/year)  
  • 19. 19   Source:    General  Statistics  Office  of  Vietnam   The  beef  supply  from  neighboring  areas  is  going  through  two  ways:   • Import   live   cattle   from   the   neighboring   provinces   and   then   these   cattle   will   be   slaughtered  in  HCMC.   • Import  beef  from  slaughterhouses  in  neighboring  provinces.   Note:    the  number  of  cattle  from  GSO  data  is  for  reference  only,  because  the  number  and   quality  of  live  cattle  farming  in  VN  is  not  exactly  surveyed  as  well  as  the  number  of  live  cattle   smuggling  along  the  border  from  Cambodia  is  almost  under  no  control.       After  cattle  are  smuggled  to  Mekong  delta  provinces  from  Cambodia,  they  are  included  in   the  local  herds  and  considered  as  local  cattle.         0   10,000   20,000   30,000   40,000   50,000   60,000   70,000   80,000   90,000   100,000   1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   HCMC   neighboring  provinces  
  • 20. 20   Figure  12:    Volume  of  live  cattle/buffalo  slaughtered  in  neighboring  provinces  and  destined  to   HCMC’s  beef  market  in  2010     Source:    Report  from  ACIAR  project  AH/2006/025     The  figures  show  that  Long  An,  Tay  Ninh  and  Dong  Nai  provinces  slaughter  74  percent  of  all   cattle  and  buffaloes  destined  to  HCMC  market.       As   mentioned   previously,   beef   consumed   in   HCMC   is   also   procured   from   local   slaughterhouses.  As  such  the  meat  originates  to  some  extent  from  local  animals  (kept  in   HCMC)  but  to  a  greater  extent  from  animals  “imported”  live  from  neighboring  provinces.   The  following  figure  shows  the  provenance  of  live  cattle/buffalo  traded  live  into  HCMC  and   slaughtered  at  slaughterhouses  within  the  city  in  2010.        120,909      68,076      36,950      30,860      20,361      15,471      11,172      60      -­‐          40,000      80,000      120,000     Long  An   Tay  Ninh   Dong  Nai   Tien  Giang   Binh  Duong   Dong  Nai   Ben  Tre   Other  provinces   Heads   Provinces  of  origin   Volume (in heads) of live cattle/buffaloes slaughtered in neighbouring provinces and sold to HCMC in 2010 Heads  
  • 21. 21   Figure  13:    Volume  and  origin  of  live  cattle/buffalo  slaughtered  in  HCMC  in  2010     Source:    Report  from  ACIAR  project  AH/2006/025     The   figures   show   that   14   457   heads   were   slaughtered   in   HCMC   in   2010.   A   minority   (18   percent)  originate  from  HCMC,  while  the  bulk  (62  percent)  are  traded  from  An  Giang  and   Kien   Giang   provinces.   The   remaining   20   percent   are   procured   from   other   southern   provinces.   HCMC   Department   of   Animal   Health   confirms   that   An   Giang   and   Kien   Giang   provinces  are  important  supply  sources  of  live  cattle/buffalo  in  southern  Vietnam.  It  should   be  noted  that  An  Giang  and  Kien  Giang  are  also  the  two  provinces  which  receive  most  of   import  cattle  from  Cambodia.     Figure  14:    Beef  production  of  some  neighboring  provinces  that  could  supply  to  HCMC  markets  in   2012  (tons)   Source:  MARD  -­‐  Ministry  of  Agriculture  and  Rural  Development.    5,579      3,321      2,629      1,520      637      231      214      153      90      56      27      -­‐          1,000      2,000      3,000      4,000      5,000      6,000     An  Giang   HCMC   Dong  Thap   Long  An   Phu  Yen   Binh  Duong   Heads   Provinces   Volume and provenance of live cattle & buffaloes traded for slaughter in HCMC in 2010 0   2000   4000   6000   8000   10000  12000  14000   Dac  Lac   Lam  Dong   Tay  Ninh   Dong  Nai   Ba  Ria  Vung  Tau   HCMC   Tien  Giang   Vinh  Long  
  • 22. 22   2.4 Imported  beef:   In  addition  to  meet  the  demand  for  beef  of  the  city  residents,  every  year  a  large  amount  of   fresh  beef,  frozen/chilled  and  live  cattle  are  imported  for  supplying  to  the  city  markets.     If   we   use   the   number   of   beef   consumption   per   capita   according   to   the   latest   available   figures  in  2010  which  is  1.63  kg/person/year,  total  beef  consumption  (as  live  cattle)  of  the   country  is  about  354  thousand  tons.  HCMC  beef  consumption  which  is  64  thousand  tons  is   about  18%  of  the  whole  country  beef  consumption.      It    is  known  that  the  domestic  beef   supply  is  not  enough  to  meet  demand  and  this  imbalance  is  shown  to  concentrate  mostly  in   HCMC,  the  most  populous  city.     Figure  15:    Balance  of  supply  and  demand  for  beef  in  HCMC  and  whole  country  in  2010  (tons)     Source:  Calculated  from  data  provided  by  GSO.   According   to   figures   provided   by   the   General   Department   of   Vietnam   Customs,   in   2013,   Vietnam   spent   nearly   $   140   million   to   import   live   cattle   and   beef   from   different   foreign   countries.   This   is   more   than   double   compared   with   the   imported   value   in   2012   and   it     increases  by  nearly  5  times  compared  with  that  of  2008.  In  particular,  imported  live  cattle   tends  to  increase  sharply  as  its  value    in  2013  increased  by  more  than  4  times  compared   with  the  value  in  2012  and  by  20  times  compared  with  that  value  in  2009.  Imported  beef   and  live  cattle  are  mainly  used  to  supply  to  supermarkets  in  big  cities  like  HCMC  and  Hanoi.     Note:  only  data  in  total  value  in  USD  of  imported  beef  is  available.  We  don’t  have  data  in     tons  of  imported  beef  except  for  beef  imported  from  Australia    -­‐      50,000      100,000      150,000      200,000      250,000      300,000      350,000      400,000     HCMC   Vietnam   Demand   Supply  
  • 23. 23   Figure  16:    Value  of  imported  beef  and  live  cattle  in  Vietnam  2008-­‐2013  (millions  USD)   Source:    Data  provided  by  AgroMonitor   The  value  of  imported  beef  and  live  cattle  keep  increasing  every  year.  The  imported  value  of   live  cattle  is  significantly  lifted  up  in  2013.  The  imported  live  cattle  value  in  2013  is  about   four  folds  of  that  value  in  2012,  this  makes  the  imported  live  cattle  accounts  for  60%  of  total   import  value  of  beef  and  live  cattle  in  2012.  It  is  also  roughly  equivalent  to  1.5  value  of   imported  frozen  beef   2.4.1 Imported  live  cattle:   Live  cattle  is  imported  officially  from  Australia,  Laos,  Netherlands,  Thaland,  Italia,  Cambodia   and   South   Korea.   Most   of   live   cattle   imported   from   Cambodia   is   unaccounted   for   in   the   General  Department  of  Vietnam  Custom  data.  They  are  considered  as  local  cattle  once  cross   the  boder.          -­‐          10.00      20.00      30.00      40.00      50.00      60.00      70.00      80.00      90.00     2008   2009   2010   2011   2012   2013   Fresh  Beef   Frozen  Beef   Live  Cattle  
  • 24. 24   Table  3:    Value  of  imported  live  cattle  in  Vietnam  2008  -­‐  2013  (thousands  USD)       2008   2009   2010   2011   2012   2013   Total   %   Australia     1,206.8   3,989.7   1,744.5   3,987.1   60,961.3   71,889.5   50.5%   Laos       17.2     21.2     38.4   0.0%   Netherlands       1,679.6         1,679.6   1.2%   New  Zealand       10,674.2   11,143.3   6,297.7     28,115.2   19.7%   Thailand   11.1   2,642.8   7,849.0   2,083.6   9,373.2   18,557.4   40,517.1   28.4%   Italia     122.9           122.9   0.1%   Cambodia           16.2     16.2   0.0%   South  Korea     81.0           81.0   0.1%   Total   11   4,054   24,210   14,971   19,695   79,519   142,460   100%   Growth  Rate       36418%   497%   -­‐38%   32%   304%           Source:    General  Department  of  Vietnam  Customs   Table  3  shows  that  live  cattle  is  imported  to  Vietnam  with  stable  suppliers  from  Australia,   New   Zealand   and   Thailand.   The   major   change   of   this   business   happens   in   2013   when   Vietnam  only  officially  imports  live  cattle  from  Australia  and  Thailand  in  which  live  cattle   from  Australis  accounted  for  76.7%  of  total  imported  value.  The  jump  in  2013  of  live  cattle   imported  from  Australia  makes  the  import  value  from  Australia    accounts  for  50%  of  total   import  value  in  the  last  five  years.   Figure  17:    Value  of  imported  live  cattle  in  Vietnam  2008  -­‐  2013  (USD)   Source:    General  Department  of  Vietnam  Customs       0   10000000   20000000   30000000   40000000   50000000   60000000   70000000   2008   2009   2010   2011   2012   2013  
  • 25. 25   Figure  18:    Monthly  value  of  imported  live  cattle  in  Vietnam  2008-­‐2013  (USD)   Source:    General  Department  of  Vietnam  Customs   The   live   cattle   imported   in   2013   increased   significantly   starting   in   April.   It   decreased   in   September  because  of  the  new  custom  regulation  implemented  and  then  keep  increasing   sharply  again  in  the  last  months  of  2013   The  price  of  live  cattle  imported  from  Australia  in  2013  fluctuates    in  the  range  2.27  to  2.42   USD/kg.    Using  these  prices,  we  could  indicate  that  Vietnam  imports  about  30  thousand  tons   live  cattle  from  Australia  in  2013   2.4.2 Imported  frozen  beef:   Frozen  meat  is  the  traditional  imported  meat  for  food  market  in  Vietnam   Table  4:    Value  of  imported  frozen  beef  in  Vietnam  2008  -­‐  2013  (USD)       2008   2009   2010   2011   2012   2013   %   Argentina   481,916   255,061   193,133       81,595   33,852   0.55%   Australia   1,715,423   1,678,146   2,922,238   4,503,323   9,309,815   8,616,667   15.17%   Austria           46,313           20,096   0.04%   Brazil   42,427                       0.02%   Canada   57,424   179,639   151,989   116,872   73,958       0.31%   Chile           1,416               0.00%   Egypt       77,000                   0.04%   France   4,796   1,438   457               0.00%   Hong  Kong               731,782           0.39%   India   18,198,357   13,501,698   13,584,041   20,341,499   26,264,010   30,083,624   64.36%   Indonesia   193,519   159,600                   0.19%   Japan   14,212                       0.01%   0   2000000   4000000   6000000   8000000   10000000   12000000   14000000   16000000   18000000   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec   2008   2009   2010   2011   2012   2013  
  • 26. 26   Sooth  Korea   140,872       102,945               0.13%   Malaysia   731,894                       0.39%   Mexico                       61,594   0.03%   Netherlands           13,424               0.01%   New  Zealand   1,017,366   170,519   369,360   506,079   660,820   973,324   1.95%   Norway           3,834   1,688           0.00%   Paraguay   82,566                   89,628   0.09%   Singapore   112,766   349   2,976   7,123           0.07%   USA   2,251,068   1,158,088   2,586,853   4,353,015   7,427,296   12,971,750   16.22%   Uruguay                       91,208   0.05%   Total   25,044,607   17,181,538   19,978,981   30,561,381   43,817,494   52,941,743   100.00%   Source:    General  Department  of  Vietnam  Customs   Based  on  data  provided  by  General  Department  of  Vietnam  Customs,  from  2008  to  2013,   frozen   beef   is   imported   from   23   countries.   The   largest   source   is   from   India   (64.36%)   following  by  USA  (16.22%)  and  Australia  (15.11%).  In  Vietnamese  markets,  consumers  have   high  regards  to  imported  beef  and  accept  to  pay  much  more  for  imported  beef  from  Japan,   USA   and   Australia.   Imported   beef   from   the   rest   countries   is   considered   as   local   beef   by   consumers  and  they  pay  the  same  price  as  the  price  of  local  beef.  Indeed,  only  imported   beef  from  Japan,  USA  and  Australia  is  labeled  in  supermarkets.  All  other  imported  beefs  are   unlabeled  and  treated  as  local  beefs   Figure  19:    Monthly  value  of  imported  fozen  beef  in  Vietnam  2008-­‐2013  (USD)   Source:    General  Department  of  Vietnam  Customs   In  general,  frozen  beef  is  imported  more  during  the  last  months  of  the  year  to  meet  the  high   demand   of   the   festival   season.   This   does   not   happen   in   2013,   imported   beef   reduced   0     1,000,000     2,000,000     3,000,000     4,000,000     5,000,000     6,000,000     7,000,000     8,000,000     Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec   2008   2009   2010   2011   2012   2013  
  • 27. 27   substantially  during  the  last  three  months.  This  can  be  explained  by  the  sharply  increase  in   live  cattle  imported  from  Australia  in  the  same  months     2.4.3 Imported  fresh  beef:   Because   of   the   complicated   reservation   process   and   time   constraint,   the   imported   fresh   beef   accounts   for   the   least   portion   in   the   total   import   value.   Fresh   beef   imported   from   Australia,  New  Zealand  and  USA  is  sold  with  much  higher  price  than  the  price  of  domestic   beef    (2  to  3  folds)   Table  5:    Value  of  imported  fresh  beef  in  Vietnam  2008  -­‐  2013  (USD)       2008   2009   2010   2011   2012   2013   Argentina   186,787                       Australia   2,326,519   2,579,369   3,173,239   3,482,410   3,823,334   4,980,119   Austria     22,791   26,132       4,424   Canada         12,232   11,919   19,429   France   5,431            HongKong   34,685            India   193,712     936,086   47,088   46,970    Japan   15,755            South  Korea           41,486    New  Zealand   664,313   367,084   765,385   923,684   970,842   1,171,176   Norway   19,721   7,828   4,507     18,001    USA   91,238   133,233   136,524   220,411   301,061   483,290   Total   3,538,162   3,110,304   5,041,872   4,685,825   5,213,614   6,658,437   Source:    General  Department  of  Vietnam  Customs   In  2013,  total  import  value  of  fresh  beef  is  more  than  $6.5  millions  in  which  the  beef  from   Australia   accounts   for   $5   millions   and   beef   from   New   Zealand   is   $1.2   millions.   The   total   import  value  of  fresh  beef  fluctuate  every  year  but  it  has  a  positive  trend  overall.      
  • 28. 28   Figure  20:    Value  of  imported  fresh  beef  in  Vietnam  2008-­‐2013  (  USD)   Source:    General  Department  of  Vietnam  Customs     Figure  21:    Monthly  value  of  imported  fresh  beef  in  Vietnam  2008-­‐2013  (USD)   Source:    General  Department  of  Vietnam  Customs   0   5,000,000   10,000,000   15,000,000   20,000,000   25,000,000   2013   2012   2011   2010   2009   2008   0     100,000     200,000     300,000     400,000     500,000     600,000     700,000     800,000     900,000     1,000,000     2008   2009   2010   2011   2012   2013  
  • 29. 29   2.5 Imported  beef  and  live  cattle  from  Australia:     As   analysis   in   section   2.4,   Australia   is   the   largest   and   fastest   growth   import   market   of   Vietnam  in  all  three  kinds  of  meat:    live  cattle,  frozen  beef  and  fresh  beef   Figure  22:    Value  of  imported  beef  from  Australia  2008-­‐2013  (USD)   Source:    General  Department  of  Vietnam  Customs   Australia   live   cattle   exported   to   Vietnam   have   increased   about   20-­‐fold   during   the   period   2012-­‐2013,  from  3.500    to  66.951  live  cattle.  Imported  value  correspondingly  increases  from   $4  millions  to  $61  millions.  Recent  data  released  from  Ministry  of  Trade  signals  that  this   growth  is  not  slowing  down  as  there  were  40.000  cattle  have  been  exported  to  Vietnam   from  Australia  in  the  first  3  months  of  2014   Figure  23:    Imported  live  cattle  from  Australia  in  2013  (USD)   In   early   March   2014,   a   government   and   business   delegation,   leaded   by   the   Minister   of   Northern  Australia  Industries  Van  Holthe,  visited  the  cattle  fattening  and  slaughtering  places   in   Ho   Chi   Minh   City   and   Hai   Phong   City.   The   CEO   of   Livestock   Exporters   Association   of    -­‐      10,000,000      20,000,000      30,000,000      40,000,000      50,000,000      60,000,000      70,000,000     2008   2009   2010   2011   2012   2013   Fresh  Beef   Frozen  Beef   Live  Canle    -­‐      2,000,000      4,000,000      6,000,000      8,000,000      10,000,000      12,000,000      14,000,000      16,000,000     1   2   3   4   5   6   7   8   9   10   11   12  
  • 30. 30   Northern   Australia,   Ben   Hindle   said   that   Vietnamese   importing   companies   have   invested   heavily   in   infrastructure   to   meet   the   requirements   by   Australian   live   cattle   exporters,   especially  on  ranch  facilities,  fattening  areas  and  slaughtering  places   It  is  expected  that  in  2014,  Vietnam  will  import  150.000  live  cattle  from  Australia,  surpasses   Israel  (98.000  cattle  in  2013)  to  become  the  second  largest  export  market  for  Australia  live   cattle,  second  only  to  Indonesia  (450.000  cattle  in  2013).   Beef   processed   from   live   cattle   imported   from   Australia   in   future   could   be   provided   for   Phnom  Penh  supermarkets.  This  will  have  a  significant  impact  on  the  market  for  beef  in  both   HCMC  and  Phnom  Penh.  In  near  future,  we  expect  beef  from  Australia  live  cattle  will  be   considered  by  consumers  in  HCMC  as  local  beef  like  beef  from  other  countries  such  as  India,   Urugoay,   Argentina,   …   The   price   for   Australive   live   catte-­‐beef   will   be   the   same   as   the   domestic  beef  supplied  from  local  provinces  as  well  as  from  Cambodia.    This  new  changes  in   market   places   farmers   who   are   raising   cattle   in   Vietnam   and   Cambodia   in   a   tougher   competitive  condition.  The  domestic  beef  price  is  expected  to  go  down  slightly  in  2014.       It  is  agreed  that  the  reason  live  cattle  imported  from  Australia  has  reached  a  large  number   in  a  short  period  is  due  to  the  low  import  tax  rate  on  live  cattle  (5%)  compared  with  tax  rate   on   frozen   meat   (10%).   Rather   than   import   frozen   meat,   many   businesses   are   switching   swiftly   to   import   live   catte   and   set   up   slaughterhouses   to   process   beef   for   domestic   demand.        
  • 31. 31   3 The   factors   affecting   supply   and   demand   for   beef     3.1 Price:   Because  the  supply  does  not  meet  demand  for  beef  so  that  the  retail  price  for  beef  keeps   increasing   continuously   starting   in   2008.   By   the   end   of   2013,   retail   price   for   silverside   climbed  to  nearly  240,000  VND/kg,  an  increase  of  2.5  times  compared  with  the  price  set  in   early  2008.  Especially  in  the  3  years  from  2011  to  2013,  beef  price  in  HCMC  goes  up  quickly   as  the  supply  could  not  keep  up  with  the  demand  and  the  gap  between  them  is  getting   bigger.     Figure  24:  Silverside  retail  price  in  HCMC  market  2008  -­‐  2013  (VND/kg)   Source:    Data  provided  by  AgroMonitor     3.2 Animal   health   information   and     consumer   purchasing   power     Considering  the  retail  market  for  beef  and  pork  in  the  city,  it  shows  that  the  pork  retail  price   reduced   significantly   in   2013   and   in   the   first   half   of   2013   due   to   the   PRRS   virus   disease   (know   as   “blue   ear   disease”   in   Vietnam)   in   pig   and   the   decline   in   consumer   purchasing   power  due  to  the  economic  downturn.    The  price  of  beef  remains  bullish.  The  explanation   for  this  phenomenom  is  that  the  supply  for  beef  from  domestic  and  foreign  sources  still  do   not  meet  with  the  quick  increase  of  the  demand  for  beef.     40000   90000   140000   190000   240000   290000   1   4   7   10   1   4   7   10   2   5   8   11   2   5   8   11   2   5   8   11   2   5   8   11   2008   2009   2010   2011   2012   2013  
  • 32. 32   Figure  25:    Comparing  retail  average  prices  for  beef  and  pork  in  HCMC  2008  -­‐2013  (VND/kg)   Source:  Data  provided  by  AgroMonitor     However,   because   of   the   quick   deline   in   the   consumer   purchasing   power   and   the   supplemental  imports,  especially  with  live  cattle  imported  from  Australia,  the  rise  in  beef   price  is  slowing  down  in  2013.  According  to  data  provided  by  Ministry  of  Industry  and  Trade,   the  growth  of  total  retail  sales  and  consumer    service  revenue  in  2013  fells  to  the  lowest   level  since  2006,  reaching  12.6%   Figure  26:    Growth  of  total  retail  sales  of  goods  and  services  in  Vietnam  2006-­‐2015  (%,   compared  with  the  previous  year)   Source:    Ministry  of  Industry  and  Trade  of  Vietnam   70000   90000   110000   130000   150000   170000   190000   210000   230000   250000   270000   40000   50000   60000   70000   80000   90000   100000   110000   120000   130000   1   4   7  10  1   4   7  10  2   5   8  11  2   5   8  11  2   5   8  11  2   5   8  11   2008   2009   2010   2011   2012   2013   Pork   Beef   24.1   25.2   35.0   22.9   30.4   23.8   16.4   12.6   14.7   18.1   0.0   5.0   10.0   15.0   20.0   25.0   30.0   35.0   40.0   2006   2007   2008   2009   2010   2011   2012   2013   2014   (DB)   2015   (DB)  
  • 33. 33   3.3 The  proportion  of  beef  in    total  livestock  in  the  region   According  to  figures  from  the  General  Statistics  Office  and  the  Ministry  of  Agriculture  and   Rural  Development,  the  proportion  of    beef  production   in  total  livestock  meat  (including   beef,  pork  and  poultry)  is  about  12-­‐13%  in  HCMC  and  about  8  -­‐  9%  for  the  Southeast  region.   In   recent   years,   while   the   proportion   of   poultry   meat   and   pork   tends   to   increase   the   proportion  of  beef  has  remained  relatively  stable.     Figure  27:    Proportion  of  live  cattle,  pig  and  and  chicken  in  HCMC  1996-­‐2012  (%)     Source:  GSO  and  Ministry  of  Agriculture  and  Rural  Development   Figure  28:    Proportion  of  live  cattle,  pig  and  and  chicken  in  the  South  East  of  Vietnam  1996-­‐2012   (%)     Source:  GSO  and  Ministry  of  Agriculture  and  Rural  Development   0%   20%   40%   60%   80%   100%   1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   Chicken   Pork   Beef   0%   20%   40%   60%   80%   100%   1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   Chicken   Beef   Pork  
  • 34. 34   3.4 Supply   and   demand   of   substitute   and   supplemental   meats   By  calculations  from  VHLSS  2010,  the  average  consumption  of  pork,  beef,  chicken  per  capita   in   the   whole   country   reached   13.54   kg,   1.63kg   and   5.51   kg   respectively   .   Multiply   these   number  by  the  population  of  the  country  in  2010  and  convert  into  live  weight,  we  then  have   the  numbers  in  the  table  below:     Table  6:    Supply  and  demand  of  meats  in  the  country  in  2010  (tons)     Beef   Chicken        Pork   Demand    354,250      563,527      1,961,777     Supply    285,500      522,834      3,216,900     Source:  Calculated  from  VHLSS  2010   As  we  could  see  from  the  table,  while  the  supply  of  beef  and  chicken  are  not  enough  to   meet  domestic  demand,  supply  of  pork  is  excess  demand  by  a  large  amount  which  is  more   than   1   million   tons   /   year   (the   demand   here   is   not   including   the   meat   used   for   food   processing   industries   such   as   sausage,   ham,   rolls,   rolls,   candy   ...).   Therefore,   every   year   Vietnam  exports  a  large  number  of  live  pigs  to  China  through  the  northern  border  or  exports   fresh/frozen/  chilled  pork  to  some  Asian  markets  such  as  Hong  Kong,  Malaysia,  Singapore  ...     Figure  29:    Supply  and  demand  of  meats  in  2010  (tons)     Source:  data  provided  by  AgroMonitor      -­‐      500,000      1,000,000      1,500,000      2,000,000      2,500,000      3,000,000      3,500,000     Beef   Chicken   Pork   Demand   Supply  
  • 35. 35   3.5 GDP  per  capita   Per  capita  income  in  HCMC  has  been  going  up  relatively  fast,  roughly  round  8-­‐10%  per  year   during   the   last   12   years,   especially   the   20%   highest   income   group   is   getting   richer   considerably  fast.  This  leads  to  the  fact  that  the  consumption  of  a  more  expensive  meat  like   beef  has  increased  substantially.   3.6 Sharply   increasing   of   imported   live   cattle   from   Australia   Beef  demand  in  this  report  is  generally  calculated  based  on  the  beef  consumption  in  HCMC   before  2012  while  imported  beef  from  US,  Japan  and  Australia  were  sold  with  much  higher   price  compared  with  price  of  domestic  beef.  With  the  significantly  increasing  of  imported   live   cattle   from   Australia,   the   supply   is   raised   to   an   unexpected   high   level,   this   makes   Australian  beef  price  is  going  down  considerablely  to  approach  local  beef  price.  Vietnamese   consumers  are  very  happy  with  beef  that  processed  from  live  cattle  imported  from  Australia   and  the  demand  for  that  imported  live  cattle  is  going  up  quickly.     Beef  will  become  more  and  more  popular  meat  with  acceptable  price  in  HCMC  ,  Mekong   region  and  also  Phnom  Penh  City.  The  demand  for  beef  is  expected  to  rise  in  those  regions.     In  the  next  phase  of  the  project,  we  could  invest  time  and  effort  to  study  about  the  impact   of  this  market  change  on  HCMC  and  Phnom  Penh  beef  market.      
  • 36. 36   4 CONCLUSIONS:   HCMC  is  the  most  populous  city  in  the  country,  it  also  has  a  high  population  density.    Along   with   the   rise   of   per   capita   income,   the   demand   for   beef   in   the   city   has   continued   to   increase.  Beef  supply  from  the  suburban  areas    as  well  as  from  neighboring  provinces  still   could   not   meet   the   demand   by   the   city   markets.     The   retail   price   for   beef   in   the   city   fluctuates  frequently  and  shows  a  clearly  positive  time  trend.   The   domestic   beef   supply   across   the   country   can   hardly   increase   due   to   the   limited   agriculture  land,  production  technology  and  grazing  condition.  The  imported  live  cattle  and   beef  is  considered  as  the  effective  supplemental  source  to  clear  the  beef  market   Vietnam  is  preparing  to  join  the  TPP  in  late  2014  and  CEPT/AFTA  in  2015  and  most  of  import   tariffs  are  expected  to  drop  to  0%  in  the  near  future.  Thus,  imports  of  beef  and  live  cattle   from  the  countries  in  those  trade  agreements  is  expected  to  rise  sharply,  including  Australia,   U.S,  Japan  (TPP)  and  Cambodia  ,  Laos,  Thailand  (CEPT).   Vietnam   is   becoming   the   Australia’s   second   largest   export   market   for   live   cattle.   It   is   expected  that  live  cattle  import  from  Australia  will  keep  increasing  quickly  in  the  years  to   come.   This   will   change   the   picture   of   supply   and   demand   as   well   as   the   beef   consumer   behaviors  in  the  region.  Consumers  in  HCMC  and  Phnom  Penh  now  could  approach  to  beef   originates  from  Australia  with  acceptable  price   It  is  worth  to  invest  time  and  resource  to  investigate  the  impact  of  this  change  on  the  beef   market  in  HCMC  and  Phnom  Penh.        
  • 37. 37   5 Appendix:   Raw  data  is  collect  from  many  different  sources:  MARD,  GSO,  GDVC,  MIT,  VHLSS  2002,  2004,   2006,  2008,  2010  and  from  AgriMonitor  company.  We  also  collect  the  quarterly  meat  report   in  Vietnam  markets  2008-­‐2013