HIR Helps Companies Build Strong Investor Relations
1. Who We Are HIR (Halliburton Investor Relations) helps public companies build strong “HIR has been an integral
relationships with Wall Street. Over the last twenty years, numerous clients have benefited from our partner in developing and
expertise in investor relations, financial communications, corporate governance and disclosure issues. executing Tyler Technologies’
Our proactive, results-oriented programs for clients have produced broadened share ownership, successful, nine-year investor
enhanced trading volume and, over time, an improved stock price. relations program, from
coordinating our investor
outreach and broadening our
Our Services We design and implement custom financial communications programs to exposure to new potential
meet individual company needs, conducting both ongoing, full-service programs as well as strategic
investors to enhancing the IR
communications projects to value-add to existing corporate programs.
portion of our Web site. The
Investor Relations Counsel Perception Studies firm has also helped us secure
Strategic IR planning, consultation and Determining investor opinion about your additional sell-side analyst
implementation of customized financial company coverage. HIR does an
communications programs • Detailed conversations with investment outstanding job for us.”
professionals to determine your company’s
Core Targeting / Outreach Program perception within the investment community Brian Miller
Building and maintaining investment • Comprehensive report delineating CFO, Tyler Technologies
community interest in your company investor/analyst opinions
• Wall Street relationship enhancement • IR recommendations based on feedback
• Proactive telephone outreach campaigns
• Shareholder relations Financial Communications “We’ve worked with HIR for
• Non-deal roadshows and post-meeting Improving the flow of information to Wall Street seven years and have always
feedback from attendees • Message development appreciated their professionalism,
• Special events, including analyst days and • Presentation design and development responsiveness and IR expertise.
investor plant tours • Public speaking/presenter training
Their investment contacts
• Industry and investment community conferences • Press release writing, editing and dissemination
• Fielding investor calls • Fact sheet design and production
are second to none, and they
• Annual report production and project continually exceed our
Conference Call / Web Conference management expectations. HIR is our
Coordination
Cost-effective and efficient exposure to a broad
investment community
IR Web Site Management—CustomIR
investor audience Platform (CIR) advocate, especially during
• Set-up and coordination of call or Web conference Enhancing your Internet relationship with these tumultuous times on
• Scripting opening remarks and potential questions investors Wall Street.”
• Teleconference monitoring and quality control • Robust financial and investor content for
• Post-call feedback from participants your IR Web site Steve Willard
• Best practices in Corporate Governance CEO, Flamel Technologies
Shareholders’ Meeting Support • Integrated broadcast e-mail/fax capability
Ensuring a smooth, worry-free annual meeting • Dynamic contact manager
• Event planning and arrangements • Automatic posting of SEC filings
• Proxy mailing coordination and distribution • Web-authoring capability
• Proxy solicitation assistance
2. Results An effective IR program can be measured both qualitatively and quantitatively. “We rely on HIR to coordinate
We gauge the effectiveness of our client programs by monitoring the attitude of the financial all aspects of our investor
community and the perception of the company among investment professionals. We also look outreach program. They pay
for improvement in more quantifiable areas, including stock price, trading volume, institutional attention to the details and do
ownership, sell-side analyst following, conference call participation, IR Web site traffic, and requests whatever it takes to get the job
for financial information. done. After nearly 15 years
Structuring an effective IR marketing program requires a long-term commitment to building of working together, I can
and maintaining relationships throughout the financial community. Our experience has shown that honestly say HIR is almost
a targeted, ongoing investor relations program produces results, regardless of a company’s size or an extension of Commercial
market capitalization. Metals Company.”
Bill Larson
Case Studies CFO, Commercial Metals Company
Since 1990, HIR has designed successful, multi-year IR programs for dozens of companies. Some
recent case studies are summarized below.
Client: Leading provider of specialty oilfield Case Studies of Some Former HIR Clients: “HIR invested time in getting
products and services
Triangle Pacific (TRIP) – Manufacturer of high-end
to know our business, and the
Just months after the company’s initial public offering, wood floors and cabinets work they produced really
the stock began a steady decline from the IPO price, captured the message we
During our four-year program, the stock price grew
and the trading volume drastically decreased. wanted to communicate to
from $11.75 to $55.50. The company ultimately sold
HIR designed a proactive program to provide the
to Armstrong World Industries. investors. HIR is involved in
company with broader investment community
exposure to long-term oriented fund managers, many every aspect of our IR program
of whom began building positions in the stock. Republic Group, Inc. (RGC) – Manufacturer of
and is truly our partner in
We also secured new sell-side analyst coverage, gypsum wallboard and recycled paperboard
investor relations.”
which provided additional exposure opportunities. During our eight-year program, RGC's stock price
During the course of our multi-year IR program: increased from $4.75 to $19.00. The company was Brad Phillips
purchased in November 2000 for $410 million. Treasurer, Darling International
• The stock price quadrupled
• Daily trading volume grew from 16,000 to more
than 400,000 shares The Dwyer Group, Inc. (DWYR) – Franchised home
services businesses
• Sell-side analyst coverage increased from Senior Management Team
2 to 10 analysts The stock price increased from $2.50 to $6.75 per Alan Halliburton
• 165 new institutions invested in the company share during our three-year program. In addition, Chairman
• Percentage of 13-F institutional holders grew institutional ownership improved from 0% to more
Geralyn Maher DeBusk
from 12% to 85% than 20%, and two sell-side analysts initiated
President
formal coverage on the company. The Dwyer Group
was ultimately purchased by Riverside Holdings. Hala Elsherbini
Client: Enterprise software, services and Senior Vice President
solutions provider & Chief Operating Officer
Aviall (AVL) – Aftermarket supply-chain management
This company went through a major restructuring of Jeff Elliott
solutions for aviation and marine industries and the
the business, changing its industry in the process. Vice President
largest provider of new aviation parts and related
As a result, many institutional investors sold their Heather Forbes
after-market services
positions, and the company lost much of its following. Vice President of Finance,
HIR introduced the company to institutional From 2003 – 2006, Aviall’s stock price increased Administration &
investors, growth-oriented generalists, and sell-side from $12.60 to $48.00 per share, and the average Business Development
analysts who followed peer companies. The results daily trading volume improved six-fold to 770,000
speak for themselves. shares. During that time, institutional ownership
• Stock price quintupled increased from 64% to 80%, and sell-side analyst
• Daily trading volume improved from 55,000 to
350,000 shares
coverage grew from two to nine analysts. The
company was acquired by Boeing in September
HIR
• Institutional ownership grew from 12% to 97% 2006 for $1.7 billion. Halliburton Investor Relations
• More than 100 new institutions invested in the 14651 Dallas Parkway, Suite 800
company Dallas, Texas 75254
• 6 sell-side analysts initiated research coverage 972.458.8000
on the company www.HalliburtonIR.com