2. Client: FonteViva Ltd. / Fonte Libra
Brand Equity (Libra figures),
Launch campaign, illustrations, billboards, prints,
mobile app
The task was quite a challenge:
To design a nice and loveable
BIOLOGICAL CELL FAMILY !!!
I looked into the actual appearance of real cells...hmmmm
khmmmm...They’re AWFUL!
Finally I found a good solution how a family of cells could
look like! Here you go...
3. Client: FonteViva Ltd. / Fonte Libra
Billboard campaign
The brand concept was decided before I created the one-eyed, one-legged figures: a tandem cycling family!
How it is possible for one-legged cells to cycle?
Like this!
6. I ‘m not sure there’s a more difficult monogram than KGY.
But the process was fun all the same.
Let’s create your own monogram!
Client: Kollath György
Ex Libris
The client and her product are very feminine.
I tried to demonstrate that with my tools.
Here is the result:
Client: Király Anna
Logo for a Jeweller
7. Client: Scolar Press / Benedek Elek Book of Fables series in 4 volumes
Book design and illustrations
8.
9. PocketBook for Anita Gergye’s children poems
This was a really fun and inspiring task.
Thank you Anita!
The poems are really cheerful :-)
10. Client: Ford Agency: Sylva
Art Director: Georgie Kapala
Brief: Ford Fiesta competition for the Wellness event
Client: Completa Agency: BBDO
Art Director and Illustrator: Georgie Kapala Photo: Gábor Máté
11. Client: Asia Center
Agency: Proximity
Art Director: Georgie Kapala
Brief: Reposition Asia Center Budapest as a quality brand
shopping mall.
Client: Asia Center
Agency: Lowe GGK
Art Director: Georgie Kapala
Brief: Logo design
12. Client: Adidas
Agency: Lowe GGK
Art Director: Georgie Kapala
Photo: Gábor Máté and László Mészáros
Image campaign for the Adidas flagship store,
City light and Postcards
“Van ami nincs” headline means:
There are some things that don’t exist
- although Adidas makes everything else.
13. Client: Whiskas
Agency: BBDO
Art Director: Kapala Georgie
Ilustrator: Ernő Kukla
“Two days of tranquility” - Cats Fest Weekend
2001 – Golden Blade prize for Press advertising: Whiskas
2001 – Bronze Blade prize for Press advertising: Whiskas
14. Taurus 20 Apr - 20 May
Gemini 21 May - 21 Jun Cancer 22 Jun - 23 Jul
Libra 23 23 Sept - 22 Oct Scorpio 23 Oct - 22 Nov Sagitarius 23 Nov - 20 Dec Capricorn 22 Dec - 20 Jan
Pisces 20 Feb - 20 MarAquarius 21Jan - 19 Feb Aries 21 Mar - 19 Apr
Virgo 24 Aug - 22 SeptLeo 24 Jul - 23 Aug
Client:Whiskas
Agency: BBDO
Art Director and Illustrator:
Georgie Kapala
Cat Calendar
These funny astrological symbol cats
were the illustrations around an
actual annual calendar.
Double page print magazine
advertising centerfold
15. CurriculumVitae
Education
Hungarian Academy of Fine Arts, Graphic Design – diploma work 2000
Languages
English intermediate (B2), Hungarian (native)
Experience
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1997-1998 Ammirati Puris Lintas Budapest, art director, Main clients: Bosch, Johnson’s baby, Nestlé, Unilever
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1998-1999 Publicis Budapest, art director, Main clients: BONAQUA, Renault,Vegeta
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1999 BBDO Budapest, art director, Main clients: Dr. Oetker, Lays, Pickwick,Whiskas
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2000-2004 Lowe GGK, art director, Main clients: Adidas, Bosch, Gyermelyi, Nestlé, Rexona,, Unilever,
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2006-2008 Proximity Budapest, BBDO, senior art director Main clients: AsiaCenter,
Wrigley’s Orbit Mosolymozgalom
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2009 Main clients: Scolar Press, Benedek Elek: Gold and Silver Fairy tales – design, illustrations
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2010 Sylva Agency, senior art director, Main clients: Magyar Posta, Porsche,Vodafone,Weltauto,
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2011- Freelance creative graphic designer, art director and illustrator, teacher of Budapest ADSchool.
Main clients: OpenSociety Foundation / educationdevelopment.org – webdesign, BalatonPlaza / Játszóház,
Scolar Press – Fairy tales design, illustrations, book covers, KapcsolatDinamika – logo, Corporate Identity,
Fonte Libra mineral water – launch campaign (billboards, prints, mobile app, website, Brand Equity),
Bibendum Spirits – logo, corporate identity, label designs
Lectures
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2006-2007 Manager’s Educational Institute of Moholy Nagy University “Theory and practice of advertising“
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2008-present – Budapest ADSchool,“Theory and practice of advertising“
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2010 –Tudáshíd AcademyTérpszichológia Szak,“World of Mandalas“
Prizes
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1997 – KREAT-ívek competition 3rd place
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2000 –Theatrical Poster Competition 3rd place
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2001 – Golden Blade -TVC : Pickwick
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2001 – Golden Blade - Press advertising:Whiskas
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2001 – Bronze Blade - Press advertising:Whiskas
Georgie Kapala
georgiekapala@gmail.com
www.kapala.hu
FB kapalaworks
