Northeast Airlines is a profitable US airline started in 1981 with 15,000 employees. It focuses on low costs, good service, and selective recruiting. Strengths include the lowest costs, good management, high customer satisfaction, and an efficient workforce. Weaknesses are lack of diversification, potential reduction in passenger comfort from cost cuts, and less security from fewer employees. Opportunities lie in excellent customer service, motivating employees, and attracting customers through lower fares as competitors struggle. Threats are frequent flights by competitors, potential low salaries copying Northeast's culture, and lack of relaxation for business class travelers.

1. CASE STUDY ON
NORTHEAST AIRLINE

2. NORTHEAST
AIRLINES
ABOUT THE COMPANY:
• Started in 1981, headquartered at Dallas.
• Hellen Ross, CEO of N.A.
• Currently having 15000 employees.
• One of most profitable airlines in U.S.
• Focussed on -
1. Better Work Culture
2. Service at Low Cost
3. Better Recruitments.
• Major competitors - AirBiz and Tropical
Airlines

5. STRENGTHS...
 Lowest Cost Structure
 Better Management
 Better Customer service.
 Better ratio of passengers / employee
 Less hectic work culture than others
 Selective recruitments.

7. Weaknesses...
 Less Diversified.
 Cost cutting reduces comfort level of
passenger.
 Irregulation of Profit.
 Lesser the employees less is the security
of passengers.

9. Oppurtunities...
 Customer Service Orientation
 Time to time motivation to employees
 Falling of competitors boost the reputation
of Airlines.
 Lower fares attracts people to take flight
rather than other transport.

11. Threats...
 Frequent Flights
 Low employee salaries
 Competitors may follow same work
culture
 No relaxation for business class

12. SWOT ANALYSIS
WEAKNESS
• Less Diversified
• Cost cutting
affects comfort
• Irregulation of
profit
• Less security
THREATS
• Freq. flights
• Low salaries
• Copying of
srategies
• Less relaxation to
business class
OPPURTUNITIES
• custmer sevice
• Spread Motivation
• Failing of competitors
• Low fare strategy
STRENGTHS
• Low cost structure
• Better management
• Better ratio
pass./employee
• Less hectic work
culture