South west airlines

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South west airlines

  1. 1. SOUTHWEST AIRLINES
  2. 2. NAME REGISTRATION NO Nazmul Azim Supan 2009731005 Ayesha Akter Bristy 2009731010 Nahian Ahmed Chowdhury 2009731016 Abdul Malek 2009731043 Kawsar Mahmud Chy Tarek 2009731062
  3. 3. History of Southwest • 1971-1994: • Unique low cost carrier is born • Golden Triangle (Dallas-Houstan-San Antonio) • Ten minute turn around time • Spreading on the “LUV” theme • Self-ticketing machines • Over 22 aircrafts • Ranked no. 1 in customer satisfaction • Wins the 1st monthly & later on annual Triple Crown • Introduces Ticketless Travel in 4 cities.
  4. 4. ORGANIZATIONAL CULTURE “Doing the Right Thing” Mission: “Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”
  5. 5. SOUTHWEST SPIRIT Warrior Spirit – Work hard – Desire to be the best – Be courageous – Display a sense of urgency – Persevere – Innovate Servant’s Heart – Follow the Golden Rule – Adhere to the Basic Principles – Treat others with respect – Put others first – Be egalitarian – Demonstrate proactive Customer Service – Embrace the SWA Family
  6. 6. SOUTHWEST SPIRIT Fun-Loving Attitude • Have FUN • Enjoy your work • Celebrate successes • Maintain perspective (balance) • Be a passionate Team player • Don’t take yourself too seriously
  7. 7. Competitive Analysis Rivalry Jet blue Suppliers Maintenance People Fuel Providers Food Providers Substitutes 1. Brand competition Continental Airlines & American Airlines 2.Generic competition train (Amtrak) and bus(Greyhound) Customers Leisure travellers, Businessman, College students Competitors Braniff, United Shuttle, Delta, Trans
  8. 8. VALUES : 5 F’s • Flamboyance • Freedom • Fun • Freshness • Family
  9. 9. A FAQ
  10. 10. SUCCESS STORIES • Major airline to make profits(1990,1991 and 1992) • Fewest Customer Complaints • Ranked one in the airline industry • Ranked second across industry • More passengers, fewest employees • Investment grade credit rating
  11. 11. SWOT ANALYSIS Strengths  Fast Turnaround.  Committed Workforce.  Strong Management Team.  Focus on PSP(People- Service-Profit)!!!  Competitive Advantage  First Mover Advantage Weakness  Fully valued Share Price  Limited Alliances
  12. 12. Opportunity Threats  Weaker Competitors  International Expansion  Take up routes abandoned by competitors.  Long haul flight - Tap undeveloped market.  Dominant position -Offers pricing power  High fuel prices – Exit of unprofitable competitors  Competitor -Jet Blue Airlines  Internet reliance –Risks (system disruption)  No frills > limit frills - Increase operation cost.
  13. 13. Southwest’s Performance • Only major US airline in 1990, 91, 92 to make both net & operating profits. • Averaged more than 12% return on investment & 23.6% return to shareholders. • One of the few airlines in the world with an investment grade credit rating. • Ranked first in the airline industry in fortune magazine’s 2002 America’s Most Admired Companies list.
  14. 14. RECOMMENDATIONS • Continued Gradual Expansion • Maintain their success story • No Internationalization

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