Joe Koufman - Vice President of Business Development and Marketing for Engauge Digital presented "Marketing to Millennials - Don't Phail!" to the Online Marketing Summit (OMS) in Atlanta on June 10, 2009.

1. Marketing to Millennials – Don’t Phail! Joe Koufman VP of Business Development and Marketing

2. What are Millennials? Born from 1985-2000 (currently ages 9-24) Millennials are the first generation to grow up digital – coming of age in a world where computers, the internet, videogames, and cell phones are common, and where expressing themselves through these tools is the norm. - Jonathan Fanton, President, MacArthur Foundation

4. WHAT IS GENERATIONAL MARKETING? JUST A FAD? IMPORTANT YOUTH MARKETING? TRENDS CUSTOMIZE SHIFT HAPPENS PERSPECTIVE

5. Don’t Be THAT Guy: “ You know what I like about marketing to teenagers? My BRAND keeps getting older, but they stay the same age.”

8. AMBITIOUS WHO THEY ARE TREND-SETTERS HIGHLY CONNECTED LAZY SELF-CENTERED SPOILED / CODDLED THE FUTURE INFLUENCERS YOUR KIDS DIGITAL NATIVES, NOT IMMIGRANTS

13. Less Religious

14. Less Conservative

15. Trusting of Government

16. WHY THEY’RE BUYING POWER INFLUENCERS YOUR NEXT CUSTOMER IMPORTANT BUZZ MAKERS THE FUTURE

17. Large Population

19. Influence Purchases – Harris Interactive (2007)

21. Millennial Generation Spending Power

22. CHANGES IN MEDIA C T O I P M U S N O N TIVO MEDIA SNACKING YOUTUBE SKYPE HULU 138 Channels and nothing on

24. In 1965, 80% of 18-49 year-olds in the US could be reached with three 60-second TV spots. In 2002, it required 117 prime-time commercials to do the same.” - Jim Stengel, Global Marketing Officer, Proctor & Gamble

25. Top 10 Media that Trigger an Online Search Source: BIGresearch , July 2007, for the Retail Advertising & Marketing Association (Sample Size: 15,430, age 18+) MEDIUM Age 18-24 Magazines 60% TV/Broadcast 45% Newspapers 30% TV / Cable 55% Face-to-Face 49% E-Mail Advertising 37% Direct Mail 26% Radio 31% Internet Advertising 41% Outdoor 16%

26. L I E V I T , I N T T O U E S INTERACTIVE IT’S A LIFESTYLE IT’S NOT JUST A TOOL! DIGITAL NATIVES, NOT IMMIGRANTS

28. E U O I V L T O N TALKING OF A NEW KIND OF SOCIAL ANIMAL INVOLVEMENT FEEDBACK RELEVANCY CONNECTED OPENNESS TMI

31. Likely to use new communications tools

32. Influencing Behaviors of Other Demographics

33. BE AUTHENTIC CHANGE HOW YOU TALK REACH OUT THROUGH NEW CHANNELS REACHING KEEPING A PULSE ON TRENDS ABOUT YOURSELF BE IN A SITE, NOT ON A SITE

34. Marketing Executives Say:

35. 1. TALK IN A NEW WAY

36. THE BOOTY CALL

37. NSFW

39. 2. CHANGE HOW YOU TALK ABOUT YOURSELF

42. 3. REACH OUT THROUGH NEW CHANNELS

44. 4. USE THE NETWORK

46. 5. BE OPEN

48. 6. BE AUTHENTIC

50. 7. KEEP A PULSE ON TRENDS

52. 8. BE IN A SITE, NOT ON A SITE

57. WORKFORCE CULTURE L C S A H ENTITLED AMBITIOUS NEED POSITIVE FEEDBACK CONNECTED IMPATIENT YOUR EMPLOYEES

60. UH OH!! WAS IT ALL A DREAM? WHAT HAPPENS NOW?! ECONOMIC WHAT WILL I DO NEXT? HOW THE MAY IMPACT THIS GENERATION CRISIS

61. Millennials respect American business

64. Email: [email_address] LinkedIn: LinkedIn.com/in/JoeKoufman Twitter: @GumboShowJoe Text: ‘Engauge’ to 50500 Thank you!